Clear Channel Outdoor Ignites New Automotive Recovery Resource

Clear Channel Outdoor | July 28, 2020

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer. Partnering with IHS Markit (NYSE: INFO), a world leader in critical information, analytics and solutions, CCO evolved its attribution tool, RADARProof® so auto dealers can be in the driver's seat during the rebound, and beyond, to see how their OOH ad campaigns deliver sales. This RADARProof® innovation is the nation's first ad tech solution to make the connection between vehicle sales and consumer exposure to OOH advertising.

Spotlight

Native advertising can be many things the butt of John Oliver’s jokes, the AdBlock antidote, Upworthy’s secret weapon but it’s also a weapon marketers need to have in their arsenal if they want to stay relevant across mobile and social platforms. One of the big criticisms of native ads hinges on the fact that they. Combine a great infographic with a great marketing campaign, Utforska Alexandros Hanialidiss anslagstavla Marketing Infographics pa Pinterest,  varldens. The Shift to Native Advertising in One Awesome Infographic.


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ADVERTISER PLATFORMS

Roku Unveils a Better TV Advertising Experience at First In-Person NewFront

Roku, Inc. | May 04, 2022

Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To help marketers accelerate their shift to TV streaming in this Upfront, Roku announced innovation across The Roku Channel, Roku Brand Studio, and OneView. “Our mission is to create a better TV streaming experience for everyone,” said Alison Levin, Vice President, Ad Revenue & Marketing Solutions, Roku. “Marketers turn to Roku for data, commerce, and measurement tools that they can’t get anywhere else to accelerate the shift of ad dollars to TV streaming. This upfront, TV starts here.” Roku’s NewFront presentation highlights include: The Roku Channel The Roku Channel is the home of free and premium entertainment on the Roku platform, creating a better TV viewing experience. The Roku Channel was a top 5 channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q1 2022. Roku unveiled new Roku Originals with portfolio strength across Drama & Comedy, Lifestyle, and Reality & Competition. Renewed titles include “Die Harter,” starring Kevin Hart, “Most Dangerous Game: New York,” starring David Castañeda and Christoph Waltz, “Children Ruin Everything,” starring Meaghan Rath and Aaron Abrams, and “Chrissy’s Court," starring Chrissy and Pepper Teigen. New titles include “WEIRD: The Al Yankovic Story,” starring Daniel Radcliffe and Evan Rachel Wood, “SLIP,” starring Zoe Lister-Jones, “The Great American Baking Show,” starring Paul Hollywood and Prue Leith, “Honest Renovations,” starring Jessica Alba and Lizzy Mathis, new lifestyle shows starring Martha Stewart, Emeril Lagasse, Christopher Kimball, and more. Roku Brand Studio The award-winning Roku Brand Studio creates a better TV storytelling experience for marketers by going beyond the traditional TV spot. Roku announced: “The Short List,” in partnership with Reese Witherspoon’s Hello Sunshine, will bring brands into 12 short-form films across four genres – Drama, Comedy, Documentary, and Animation – all created by the most promising and diverse new minds in entertainment. “Roku Recommends” will return for a second season on The Roku Channel in September. Roku also revealed an exclusive partnership with Variety to share the Top-10 Roku searches each month. Weekly Shows help viewers find the best in streaming from pop culture (“The Pop-Off"), social media trends (“In Case You Missed It”), and fun DIY projects (“Live and Let DIY”). OneView OneView, the ad platform built for TV streaming, creates a better TV advertising experience for thousands of marketers. Roku announced: Roku announced a new program for retailers to pair shoppable ads with Roku Pay to make it simple to sell the products right from ads on the TV screen. Microsoft Audience Insights: An industry-first collaboration with Microsoft to explore how TV advertising - both linear and streaming - impacts online searches. Recent launches of Dynamic Linear Ads, Roku’s Advertising Watermark, Roku’s clean room, and an expanded measurement partner program with Marketing Mix Modeling. Celebrity hosts Maria Menounos and Andrew “Hawk” Hawkins from “Roku Recommends” emceed Roku’s NewFront, with special in-person appearances from Daniel Radcliffe, David Castañeda, Meaghan Rath, Aaron Abrams, Chrissy and Pepper Teigen, Kevin O’Connor, Martha Stewart, Emeril Lagasse, Christopher Kimball, Lizzy Mathis, and more. To learn more about Roku’s NewFront presentation, visit https://advertising.roku.com/tv-starts-here-2022. *America’s No. 1 TV streaming platform is based on hours streamed according to Hypothesis Group, October 2021 About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A. This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the timing, availability, and benefits of content on the Roku Channel and the Roku platform; trends related to TV streaming; the features and benefits of the OneView ad platform; and the features, benefits, growth, and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

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BRAND MARKETING

MiQ's YouTube and TV Analytics Capability Officially Lands in the UK

MiQ | May 19, 2022

MiQ, the leading global programmatic media partner, has launched its ground-breaking analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100% of their target viewers on YouTube and measure reach deterministically across these channels – all in a cost-efficient and privacy compliant way. As TV consumption makes its dramatic shift towards digital, traditional peak time has been redefined, and brands are struggling to both determine and reach their audience. With MiQ, they can now unlock a previously untapped portion of their audience. Whether it is delivered via linear, broadcast, or connected devices like games consoles, this first-of-its-kind solution gives customers better visibility over demographic and geographic representation of UK TV viewers and helps marketers bring together traditional and digital media. Instead of market level or panel data sets, MiQ provides data at an impression- and household level that complements any digital properties clients are working with. This offers vital insights, helping marketers determine what the media plan should be as well as how to reach underexposed audiences among TV viewers. The solution leverages smart television and automatic content recognition data from Samba TV, and YouTube analytics data from Pixability. Samba TV's delivery-agnostic TV viewership data combines with MiQ's experience to connect vast, unconnected datasets and apply data science for media planning, programmatic activation and measurement. This follows the launch of successful partnerships between the two firms in Australia, Canada and the US. Already, a major UK pizza delivery chain gained a 20% incremental household reach on YouTube using MiQ's cross-channel planning capability. And, of the campaigns to date, MiQ's UK clients have seen a 2-5% uplift in their campaigns with this solution. "Peak time, as we know it, is over, As UK viewers continue to shift towards new formats and channels, marketers and advertisers need solutions that will help them connect campaigns and bring linear TV into the programmatic future." Pierre de Lannoy, UK Strategy Director, MiQ "This capability gives an amazing opportunity to achieve incremental reach to TV campaigns on other channels, including YouTube," added Dave Carpenter, Head of Digital, Goodstuff Communications, and one of MiQ's product focus group members. "Ultimately, we are breaking the silos between traditional channels and digital, bringing them together with amazing results." About MiQ We're MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business problem-solving things for our clients. We're experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you're always spending your media investments on the right things in the right places.

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ADVERTISER PLATFORMS

Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship Advertising Dollars

Upwave | May 21, 2022

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement. Upwave then verifies whether the sponsorship reached the brand-specific audience via Brand Reach, and measures the effects of these sponsorships on various Brand Outcomes KPIs, such as Awareness, Consideration and Purchase Intent. “Marketers want to be able to answer two questions about their brand investment: who did it reach, and did it work? Marketers–since the inception of brand sponsorships–have never had a deterministic way to measure their effectiveness. Together, Upwave and Kinetiq are changing the game, and taking sponsorship marketing from an art to a science.” Chris Kelly, CEO of Upwave Connecting large-scale branding sponsorship investments with audience sentiment hadn’t been possible until Upwave and Kinetiq’s new partnership. With the marrying of qualitative + quantitative data sets–marketers will have a unified solution to measure not only ad effectiveness but the effectiveness of sponsorship investments. For example, Kinetiq can identify a brand's logo on a sports jersey or on the field during a game, informing marketers how many times it was shown on screen, how long and where. Upwave can then layer its attitudinal data with those metrics to give a full picture of the effectiveness of sponsorship dollars. “Having partnered with the Upwave team in the past, most recently supporting the AD Council’s Covid Ad Campaign, we saw the immediate impact of combining our data set with Upwave’s sentiment data,” said Kevin Kohn, CEO of Kinetiq. “By extending this partnership to include sponsorship measurement, we provide our customers a whole new level of insights to measure their sponsorship investments. As we continue to expand our partnership, we see broader opportunities to take Upwave's analytics into earned and owned brand initiatives–providing the industry with qualitative and quantitative analytics across paid, earned and owned.” With this partnership, brands can now combine Kinetiq’s media metrics layered with Upwave’s deterministic brand impact data to uncover the true value of sponsorship campaigns on TV. About Upwave Upwave is a fast-growing analytics company providing ML-driven brand advertising measurement technology and intelligence, via a SaaS platform, to the world's leading brands, agencies, and media partners. The company is based in San Francisco and New York and backed by leading Silicon Valley venture capital investors. About Kinetiq Kinetiq pushes the boundaries of TV intelligence with the first and only unified, global platform to measure the complete spectrum of paid, earned and owned TV media with the speed and precision of digital. The Kinetiq platform empowers marketers, technology partners and content owners with TV audience metrics and analytics in real-time, providing the critical data and transparency needed to make informed decisions. Formed in 2019 with the merger of iQ Media and 4C’s Teletrax, Kinetiq is trusted by leading brands, agencies, broadcasters and ISVs, including Mercedes-Benz, Red Bull, Fox Broadcasting Company and Google.

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ADVERTISER CAMPAIGN MANAGEMENT

ICE Launches Multi-Faceted Global Brand and Advertising Campaign

Intercontinental Exchange | March 24, 2022

Intercontinental Exchange, Inc. (NYSE: ICE), a leading global provider of data, technology and market infrastructure, today unveiled its global brand campaign, called “Make the Connection,” which further unifies ICE’s businesses under one broad theme. Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections, something ICE has done in global markets since its founding in 2000. Buttressing the spot is behind-the-scenes storytelling and social media content bringing to life each part of ICE’s businesses, helping new audiences learn about the company and its global impact. As part of this effort, ICE has updated its branding across the organization, including the New York Stock Exchange, to highlight the cohesion and interconnectedness of the company’s network of technology driven solutions. “We founded our company two decades ago around the simple idea of making opaque processes transparent and analog workflows digital,” said Jeff Sprecher, Founder, Chair and CEO of ICE. “We founded our company two decades ago around the simple idea of making opaque processes transparent and analog workflows digital,” said Jeff Sprecher, Founder, Chair and CEO of ICE. “Those goals manifested themselves in many ways, with the end result of using data, technology and our expertise to connect people to opportunity. Our new campaign celebrates those connections.” The new campaign, part of ICE’s two-year “One Company, One Brand” initiative, is led by Stephanie Dobbs Brown, ICE’s Chief Marketing Officer, and created by Prosek Partners’ new strategic branding group, Prophecy by Prosek. “Over time, ICE’s imprint on global markets has become much broader than its formal name, Intercontinental Exchange, and the brand campaign positions ICE as continually evolving to support the complex needs of the customers we serve,” said Dobbs Brown. “We’re thrilled to tell the ICE story as one cohesive organization while reflecting the company’s longstanding commitment to evolving and uniting its businesses around technology and connectivity.” The cast of “Make the Connection” includes: Zak Brown, CEO of McLaren Racing, who aligns with ICE as a strategic consumer and user of data to create a competitive advantage for his teams -- something ICE’s customers do every day. Peter Tuchman and Rose Han, who harness data and technology to help customers create value in the equity markets, make connections that raise capital to change the world and help followers grow nest eggs at the same time. Thomas Healy, CEO of a NYSE-listed company, who deploys capital from his SPAC to usher in the global energy transition to tractor trailers. Egypt Sherrod, a change maker in the real estate space, who exemplifies the dream of homeownership, which ICE makes more efficient through automation and technology. Erin Ashley Simon, a pioneer in gaming, who succeeds by redefining the rules of the game, which ICE has done since its inception. Eduardo Cassol and Roberta Montibeller, the creators and crew of YouTube’s “Odd Life Crafting,” who achieve their ambition of living and working transparently, like ICE’s customers, by setting audacious -- some say “unattainable” -- goals and charting a course to get there. Nur Robertson, an up-and-coming musician and student of Long Island University’s Roc Nation School of Music, Sports and Entertainment. With special guest cameo appearances by YouTubers Mark Wiens and the Expedition Evans team (Brett and Jade Evans). The multi-faceted campaign, which includes a commercial shot on location around the world by cutting-edge director Ahn Vu, begins airing today on linear and digital platforms. Beyond the 60-second spot, ICE’s campaign allows people to learn more about its featured influencers through behind-the-scenes content, audio, out-of-home advertising and social media. About Intercontinental Exchange Intercontinental Exchange, Inc. (NYSE: ICE) is a Fortune 500 company that designs, builds and operates digital networks to connect people to opportunity. We provide financial technology and data services across major asset classes that offer our customers access to mission-critical workflow tools that increase transparency and operational efficiencies. We operate exchanges, including the New York Stock Exchange, and clearing houses that help people invest, raise capital and manage risk across multiple asset classes. Our comprehensive fixed income data services and execution capabilities provide information, analytics and platforms that help our customers capitalize on opportunities and operate more efficiently. At ICE Mortgage Technology, we are transforming and digitizing the U.S. residential mortgage process, from consumer engagement through loan registration. Together, we transform, streamline and automate industries to connect our customers to opportunity.

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Spotlight

Native advertising can be many things the butt of John Oliver’s jokes, the AdBlock antidote, Upworthy’s secret weapon but it’s also a weapon marketers need to have in their arsenal if they want to stay relevant across mobile and social platforms. One of the big criticisms of native ads hinges on the fact that they. Combine a great infographic with a great marketing campaign, Utforska Alexandros Hanialidiss anslagstavla Marketing Infographics pa Pinterest,  varldens. The Shift to Native Advertising in One Awesome Infographic.

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