ADVERTISER CAMPAIGN MANAGEMENT

Clinch Launches New SaaS Platform, Rebuilding the Entire Advertising Process to Bring Unparalleled Power and Efficiency To Agencies and Advertisers

Clinch | February 23, 2022

Clinch_Launches_Revolutionary
Clinch, the "Personalization Everywhere" company that leads the industry in AI-driven omnichannel personalization (DCO) and dynamic ad-serving, today announced the launch of Flight Control, the very first powerful SaaS platform built to eliminate complexity in campaign workflows and make agencies and internal brand media organizations more efficient and profitable.

Already integrated with the leading audience, data, and distribution companies like The Trade Desk, DV360, LG Ad Solutions, Facebook, OUTFRONT, LiveRamp, and others, Flight Control allows advertisers and agencies to build and run complex, highly personalized campaigns across all channels without requiring specialized knowledge or strenuous integration work.

By unifying campaign management in one end-to-end platform -- from strategy to media planning, creative to trafficking, with mid- and post-campaign analytics -- all stakeholders can work easily together, solving for the fragmentation in the current process.

By automating all channel specific workflows into one visual framework, Flight Control removes the need for technical expertise or silos for channels like CTV, OTT, programmatic, social, native, DOOH, and more. By handling all channels and phases of a campaign in one system, Flight Control eliminates delays and errors and provides unprecedented real-time analytics and predictive modeling to improve campaign performance from launch through campaign end.

"Flight Control is a representation of what Clinch has always sought to do with creative personalization from the client perspective, which is to simplify the logic-building that enables successful DCO campaigns across all channels," said Oz Etzioni, CEO of Clinch. "It's no secret that until now, the process of planning, activating and then measuring campaign performance has introduced almost as much friction into campaigns as it is intended to solve."

Many teams are already using Flight Control alongside Clinch's Smart Ad Serving, a powerful platform that provides real-time analytics and enables adjustments and optimizations throughout the lifecycle of the campaign, reporting not only on what combinations of creative elements performed but also on why they performed.

As Dynamic Creative Optimization continues to change the media landscape at a breakneck pace, we see Clinch as a standout for their focus on constant innovation to meet the demands of the market and our clients. To date, the industry has really been missing an intuitive UI to create, manage and maintain DCO campaigns across all paid media channels. We're thrilled to be the first agency to pilot Clinch's new Flight Control interface and see it as a major evolutionary tool that will take agency enablement to the next level. Flight Control is the game changer we've been waiting for."

Amy Thorne, EVP, Performance Creative Business Lead at Merkle.

Clinch has become the go-to omnichannel personalization platform for marketers across the globe. With the launch of Flight Control, Clinch intends to help the entire industry eliminate the vexing process challenges that have endangered practitioners and businesses for years.

About Clinch
Clinch is an AI-powered Creative Personalization platform that delivers consumer-tailored ad experiences across all channels, to drive online and in-store performance and sales. Clinch provides brands and agencies with an omni-channel creative solution that leverages data to automate, personalize and optimize display and video ad experiences at scale, across programmatic, social media, in-app, native, and OTT / CTV.

Spotlight

The numbers don’t lie in regard to Facebook’s marketing firepower. With 93% of marketers already on board, the platform’s diverse and laser-targeted ad platform is paying dividends for those with a mapped-out Facebook advertising strategy. Whether you’re curious about the buzz surrounding Facebook ads or are looking to fine-tune your current social media advertising campaigns, 2018 is poised to be a major milestone for the world’s largest social network.


Other News
PROGRAMMATIC ADVERTISING

Baidu Global to Showcase New Features of MediaGo Platform at DMEXCO 2022

MediaGo, Baidu Global | September 21, 2022

Baidu’s Global Business Unit will be attending DMEXCO 2022 to demonstrate recent technological and service updates of MediaGo, an AI-integrated marketing platform that provides global cross-media integrated marketing solutions, including programmatic advertising, advertising reselling, and AI-backed recommendations for more than 10,000 companies. “We are excited that in-person conferences are back, and we are able to meet with our European partners and discuss how MediaGo can continue helping them improve their ad performance, expand globally and enhance their international influence,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “We are excited that in-person conferences are back, and we are able to meet with our European partners and discuss how MediaGo can continue helping them improve their ad performance, expand globally and enhance their international influence,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “MediaGo offers our advertising partners trusted, compliant EU inventory, and we are committed to building an AI advertising engine that leverages media context to achieve precision marketing.” By leveraging Baidu’s technology and leadership position, MediaGo has secured in-depth strategic partnerships with unique, non-commoditized supply partners such as MSN, Snapchat, Pinterest and Reddit to provide customers with faster and more valuable media placement resources, helping companies to grow rapidly. MediaGo provides advertisers with access to more than 100 high-quality websites, including news portals, entertainment, sports, vertical publications, and more. All told, MediaGo can reach more than one billion high-value users around the world. To schedule an appointment during DMEXCO on Sept. 21 or 22 at the Baidu MediaGo networking space (Hall 8, Stand 081M002), please contact: ext_gbu_eu@baidu.com. About MediaGo MediaGo is a global AI-integrated marketing platform under the Baidu Global brand that helps clients to rapidly expand into the global market and enhance international influence. Available to customers in East Asia, Southeast Asia, the Middle East, Europe, and North America, MediaGo provides cross-media integrated marketing solutions, including programmatic advertising, advertising reselling and AI-backed recommendations to more than 10,000 companies. MediaGo is committed to building an AI advertising engine that leverages media context to achieve precision marketing in the modern era. To learn more about MediaGo, please visit: https://www.mediago.io. About Baidu Global Baidu Global is the international AI business growth engine under Baidu brand, providing global users with intelligent Internet services in multiple scenarios. Baidu Global covers more than 200 countries and regions around the world. With its strong localized operation capabilities, Baidu Global integrates global high-quality resources and offers a powerful engine that helps partners achieve rapid growth.

Read More

AD TECH AND MARTECH

Outhum Media introduces DOA, a Cloud-Based Ad Booking Platform

Outhum Media | August 19, 2022

Outhum Media, a programmatic digital outdoor advertising company, introduced an easy-to-manage DOA (Digital Outdoor Advertising) application. The platform was created to cater to the advertising and marketing solutions of businesses, all under one roof. The user monitoring, customer-centric platform offers hassle-free means to start an ad campaign without the worry of finding the right channels or managing multiple accounts. The cloud-based ad booking platform lets businesses pay as per requirement on their fully synced app with real time alerts. DOA is ideal for businesses that wish to garner visibility from a wide audience at multiple locations. The user-friendly interface is simple and easy to navigate, making it convenient to create and manage ads. The platform also has a wide range of templates and options to enable customers to build an ad that aligns with their brand. Post the completion of the set-up the user can make the ad live with a click of a button. Shashank Tiwari, Director states, "Traditionally, placing an ad on an outdoor advertising platform is time-consuming and tedious. Being aware of the burdens, Outhum's DOA serves as the unique solution with an online accessible centralized control panel, remote monitoring, and Ad booking platform." Shashank Tiwari, Director states, "Traditionally, placing an ad on an outdoor advertising platform is time-consuming and tedious. Being aware of the burdens, Outhum's DOA serves as the unique solution with an online accessible centralized control panel, remote monitoring, and Ad booking platform. The outcome of the ads can be accessed through the website or mobile App (Android & iOS). Eventually, we will be the pioneering IoT advertising company that provides cost-effective and efficient promotion using IoT technology." About Outhum Media Outhum Media is one of India's first IoT & AI enabled digital advertising platform that can remotely control the content of Digital Display. Outhum Media is a company that is singularly focused on providing affordable digital advertising platforms to small and big businesses alike. We offer Mall branding to our esteemed clients at highly affordable prices. Our LED screens can be used to market your products and services. In this manner, you can have your advertisement running exactly where and when you want by accessing your account from anywhere in the world.

Read More

ADVERTISER PLATFORMS

Loop Media, Inc. Releases Highly Optimized New Interface for Its DOOH Loop Player for Businesses

Loop Media, Inc. | August 25, 2022

Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player. Thousands of businesses in the US depend on the Loop Player to stream music video, entertainment and information channels and control their digital signage and in-store messaging for free, increasing customer engagement and length of stay. The Loop Player’s new interface is the plug-and-play, turnkey gateway to 145+ channels of music and non-music channels optimized for consumption in the Digital Out Of Home (DOOH) environment. The new user experience brings an image-based layout of icons popular with leading consumer streaming services and is more intuitive and streamlined when it comes to navigation and search. Highly requested features such as on-screen widget controls, video restrictions, and channel overviews have been added, while the new search functionality easily highlights channels for every business type and scenario. “Customer feedback and research has us constantly innovating and evolving to make our service easier and more powerful for businesses using the Loop Player for streaming video and digital signage,” said CEO and Co-Founder Jon Niermann. “Customer feedback and research has us constantly innovating and evolving to make our service easier and more powerful for businesses using the Loop Player for streaming video and digital signage,” said CEO and Co-Founder Jon Niermann. “This new interface will make it much easier for our clients to find and present content that is best for their business and their customers.” Loop Co-Founder and Chief Product Officer Liam McCallum added, “We are thrilled to upgrade the way businesses engage and entertain their customers. This upgrade runs on our next generation tech stack that’s been designed to showcase 145+ channels and entertainment options Loop has to offer in a way that makes discovery simple.” Loop’s end-to-end DOOH solution for businesses has been recognized for excellence time and again. Since launching, Loop has received countless satisfied business operator testimonials, and recently won Digiday’s 2022 Media Awards for “Best Video Programming and Distribution Strategy.” The new Loop TV Interface is now live. About Loop Media, Inc. (“Loop Media”) (OTC: LPTV) Loop Media, Inc. (“Loop Media”) (OTC: LPTV) is a leading multichannel streaming platform that provides curated music video and branded entertainment channels for businesses. Through its proprietary “Loop Player” for businesses, Loop Media is a leading company in the U.S. licensed to stream music videos directly to venues out-of-home (“OOH”). Loop Media’s digital video content reaches thousands of consumers in OOH locations including bars/restaurants, office buildings, retail businesses, and on free ad-supported TV platforms like Roku and at local gas stations on GSTV terminals and in 400,000 hotel rooms in over 1300 hotels in the United States. Loop is fueled by one of the largest and most important libraries that includes music videos, movie trailers and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content from free-ad-supported-television (“FAST”) and from subscription offerings.

Read More

AD TECH AND MARTECH

Omneky Launches New AI Image Generation Solution

Omneky | September 09, 2022

Omneky, an AI-driven marketing platform, today announced that it has integrated Stability AI's Stable Diffusion into its platform this week, creating a complete AI image generation solution for advertising. Omneky is the first-to-market to offer this AI image generation capability within its platform, allowing customers to analyze, generate, approve, and manage brand assets all in one place. Computer vision and AI generative content have changed the landscape of advertising, and these latest trends and innovations have allowed creatives to quantify their designs as well as quickly test and adapt content to maximize results. Unlike other programs, Stability AI's Stable Diffusion API (application programming interface) allows Omneky's creative team to generate content directly within the company's dashboard. This latest API integration is helping its customers to further decrease costs of creating content and increase total return on ad spend. "My vision when I started Omneky in 2018 was to utilize automated AI generated ads at scale to help our customers reach new audiences," said Hikari Senju, Founder and CEO of Omneky. "My vision when I started Omneky in 2018 was to utilize automated AI generated ads at scale to help our customers reach new audiences," said Hikari Senju, Founder and CEO of Omneky. "AI is now more advanced than ever and able to generate creative content on its own. The moment we've been waiting for is finally here." Founded by technology entrepreneur and CEO Hikari Senju, Omneky utilizes omnichannel creative testing to empower customers to launch unified and personalized brand experiences across all digital touchpoints. The platform's AI is able to quickly determine what creatives are resonating among consumers and adjust current messaging to make content more meaningful in order to further drive engagement. With Omneky, customers can choose how to better allocate their advertising budgets, helping them obtain a more holistic understanding of how to successfully implement an omnichannel advertising strategy. Omneky currently generates personalized ads for more than 200 clients across many different industries in the small business and enterprise sectors. Omneky constantly works to innovate and improve its platform to keep up with the ever changing advertising and tech industries, including integrating AI generative models like GPT-3 and DALL-E 2. The platform is currently generating content for LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more. About Omneky Omneky is an AI marketing platform that generates and optimizes personalized ad creatives at scale in less time and for a considerably lower cost. Founded by technology entrepreneur, Hikari Senju, Omneky's mission is to empower human creativity and democratize growth with AI. With the help of Omneky's software and ad management system, which uses state-of-the-art deep learning to personalize experiences across all digital channels, Omneky's clients see an average 2.7x return on ad spend. To learn more, visit www.omneky.com or follow us on social media @omneky.

Read More

Spotlight

The numbers don’t lie in regard to Facebook’s marketing firepower. With 93% of marketers already on board, the platform’s diverse and laser-targeted ad platform is paying dividends for those with a mapped-out Facebook advertising strategy. Whether you’re curious about the buzz surrounding Facebook ads or are looking to fine-tune your current social media advertising campaigns, 2018 is poised to be a major milestone for the world’s largest social network.

Resources