businesswire | August 10, 2023
Nativex, a globally recognized digital marketing agency, has recently partnered with Xiaohongshu (RED), a prominent lifestyle-sharing platform in China. This strategic collaboration appoints Nativex as Xiaohongshu's official global business agency, enabling brands and developers worldwide to achieve significant user growth on the platform.
Leveraging our extensive knowledge of media strategy planning, influencer marketing, creative production, ad campaign management, and social media operations optimization, Nativex empowers global brands and developers to make the most of the abundant opportunities offered by Xiaohongshu.
Xiaohongshu is a thriving lifestyle community catering to China's younger generation, with an impressive user base of over 260 million monthly active users and more than 3 million posts generated daily. It has evolved into a comprehensive life encyclopedia for Gen Z users, covering a wide range of interests such as fashion, beauty, health, travel, food, and more.
Often referred to as the "Chinese Instagram," Xiaohongshu provides a platform for Chinese Gen Z individuals to share their lifestyle experiences and offer product reviews through visually appealing content, including photos and concise videos. It seamlessly integrates community engagement, curated content, and commercial functionality, creating an environment that encourages seeking inspiration, sharing personal stories, and making well-informed purchasing decisions.
By leveraging its exceptional user-generated content (UGC), Xiaohongshu presents brands and developers with an authentic and compelling avenue to connect with users, foster engagement, and establish influential and trustworthy brand identities. The platform's extensive user base, impressive engagement rates, unwavering user loyalty, and substantial influence have propelled it to become a highly sought-after platform for numerous brands.
With a profound understanding of Xiaohongshu's user demographics and behavioral patterns, Nativex specializes in tailoring personalized digital marketing solutions for brands and developers. These solutions enable them to effectively captivate their target audiences, elevate user engagement, and achieve substantial business growth.
Nativex, a global digital marketing agency, is dedicated to driving mobile growth through a one-stop solution that includes user acquisition, creative, influencer marketing, social media account management, and intelligent media buying. As a subsidiary of Mobvista, Nativex provides access to top global media platforms and channels to help you reach your target audience and boost your growth beyond borders.
Ad Tech and Martech
ExchangeWire | August 01, 2023
For the past ten years, DanAds has been at the forefront of self-serve ad automation technology, revolutionising the programmatic advertising space with cutting-edge solutions for an ever-changing marketplace.
Through a customer-centric approach and a shared vision, DanAds has continuously pushed boundaries and remained a global leader in innovation. In a rapidly evolving advertising industry, brands, and publishers have consistently sought the most efficient and cost-effective ways to reach their target audiences. Online advertising provided broader reach, but it also brought challenges such as longer timelines, higher costs, and reduced transparency.
DanAds founders, Istvan Beres and Peo Persson, recognised the need for a better solution and founded DanAds in 2013, aiming to reshape how publishers and brands sell their inventory to advertisers. The early days were met with scepticism as Beres and Persson urged prospective clients to embrace a future-forward approach. Despite the initial resistance, DanAds secured financing in 2016 and signed clients such as Bloomberg, Philips, and Truecaller, setting the stage for their self-serve revolution.
In subsequent years, DanAds continued to thrive, acquiring Backbone in 2018 and expanding its client base with companies like TripAdvisor. In 2019, DanAds established subsidiaries in the UK and the US, signalling their global aspirations. Then, in 2020, amidst the challenges of the pandemic, DanAds managed to achieve a net revenue of 24m SEK, (£1.8m) showcasing their resilience and adaptability. The momentum continued in 2021, with DanAds completing an equity financing round of 121m SEK (£8.9m) and securing an additional 100m SEK (£7.4m) in debt financing from the EIB and Nordea. The company launched its core self-serve platform, experienced significant growth to 45m SEK (£3.3m), and appointed a new board of directors led by chairman Anders Borg.
However, 2022 presented unforeseen challenges, including inflation, a halting global economy, and geopolitical conflicts. DanAds prioritised its team's well-being by relocating developers from Ukraine to western parts of the country and other European locations. Despite these obstacles, DanAds achieved remarkable growth, generating 131m SEK (£9.7m) in net revenue with a net retention rate of 136% going into 2022. They also hosted the world's first self-serve and Advertising Automation Summit.
In 2023, DanAds celebrated its 10th anniversary with a focus on expanding its US team to 10 people and securing 13 contracts in Q1 alone, a significant increase compared to the previous year. The company now operates in two divisions, automation services, and self-serve, and has expanded into new marketplaces, solidifying its position as a true ad tech industry leader. DanAds' success has not gone unnoticed, with several prestigious awards and recognitions in 2023, including the "Product of the Year" award at the NAB show and a spot on the AdExchanger Power Player List. G2 also recognised them as a high performer during the spring and summer.
So why do publishers believe in self-serve so much? The answer lies in the power and control it gives them. DanAds' self-serve technology and ad automation are adaptable and used by international portfolios of clients across various industries. Publishers gain control over their advertising lifecycle, increasing transparency and trust in their processes. As DanAds looks to the future, its founders' belief in self-serve's potential has been validated. With a robust account management team, a strong US presence, and a growing pipeline of high-quality clients, DanAds is poised for a bright and successful future in the ad tech industry.
DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen. Clients include Bloomberg Media, Tripadvisor, The Washington Post, Hearst Magazines, Roku and SoundCloud. Learn more on www.DanAds.com.
prnewswire | August 04, 2023
Tiger Pistol, the most advanced collaborative advertising platform, recently announced the launch of their groundbreaking resource, "The Definitive Guide to Paid Social Management for Franchise Marketers." This comprehensive guide is designed to empower franchise marketers to regain control over their brand, eliminate advertising competency gaps among franchisees, and satisfy the needs of their franchisees through effective social advertising strategies.
"Franchisees are truly the lifeblood of a franchise brand. They have invested in the brand with the intention of leveraging its immense power to attract customers in a highly competitive marketplace," said Sarah Cucchiara, Vice President of Business Development, Tiger Pistol. "Our guide demonstrates how franchise marketers can channel their franchisees' energy and passion by empowering them with effective tools and strategies for successful, on-brand social advertising."
Packed with proactive solutions for franchise marketers to regain control over their brand and streamline the social advertising process, "The Definitive Guide to Paid Social Management for Franchise Marketers" offers actionable advice on how to structure an on-brand, on-demand personalized approach that aligns with their franchisees' unique business needs.
Download "The Definitive Guide to Paid Social Management for Franchise Marketers" at TigerPistol.com.
About Tiger Pistol
Tiger Pistol, the most advanced collaborative advertising platform, makes high-performance social advertising simple and scalable for businesses and their partners, removing the barriers to customer acquisition, sales growth, and partner loyalty. Tiger Pistol utilizes best-in-class technology and automation to unite enterprise brands, resellers, and agencies with their partners to acquire and engage new customers within their local communities.
As a Meta Business Partner for more than a decade, Tiger Pistol is the largest third-party publisher of collaborative social ads in the world, supporting clients in more than 25 global markets and accommodating more than 30 languages and currencies.
Ad Tech and Martech
Business Wire | August 25, 2023
Veritone, Inc. (NASDAQ: VERI), a leader in enterprise AI software and services, today announced that its subsidiary, Table Rock Management LLC, has entered into an exclusive advertising direct sales monetization agreement with SpokenLayer, a full-service creative studio specializing in custom, short-form digital audio content for the media and entertainment industries. Through this strategic collaboration, Veritone will serve as the exclusive ad sales agent for SpokenLayer, representing its entire portfolio of short-form podcasts, or “microcasts,” which includes revered publishing partners such as The Wall Street Journal, The Economist, Wired, TechCrunch and more.
Recognizing the enormous growth opportunities in the short-form audio landscape, Veritone is pleased to be SpokenLayer's strategic partner to help handle the intricate task of monetizing SpokenLayer's extensive network of short-form daily and weekly podcasts. Additionally, Veritone will support SpokenLayer's desire to focus resources on enhancing content creation, refining storytelling and maintaining its reputation as a thought leader in the short-form audio creation and production industry.
Veritone, renowned for its advanced AI-powered solutions and expertise in podcast monetization, emerged as an ideal collaborator for SpokenLayer's ambitious goals. With a proven track record in ad sales and a strong foothold in the industry, Veritone will act as the exclusive direct ad seller for SpokenLayer, forging new avenues for revenue generation.
"By entrusting our ad sales to Veritone, we can focus more on doing what we do best: crafting extraordinary short-form audio content," said Will Mayo, founder of SpokenLayer. "With Veritone's best-in-class sales prowess, our inventory is in expert hands for monetization, and we’re poised to elevate our publishers' experience, while unlocking new dimensions of ad monetization and delivering unmatched engagement to our audiences."
This partnership will enable SpokenLayer to leverage Veritone's ad sales expertise, streamlining operations, amplifying monetization efforts, and expanding the reach of its extensive microcast network. Furthermore, SpokenLayer will have the opportunity to leverage Veritone’s award winning generative AI technologies, including Veritone Voice, to produce and syndicate their microcasts into multiple foreign languages for expanded distribution and reach. SpokenLayer will also gain valuable audience insights and allow the company to focus more exclusively on content refinement and audience engagement.
"We are excited to be selected as the exclusive ad sales partner for SpokenLayer's network of short-form podcasts," said John Murphy, senior vice president of content monetization, Commercial Enterprise at Veritone. "Through this strategic alliance, we will leverage our robust industry relationships and proven advertising sales knowledge to drive exceptional monetization outcomes for SpokenLayer."
As the exclusive direct ad seller for SpokenLayer, Veritone will connect brands and agencies with a diverse array of microcast genres, covering business, technology, finance, family, gaming and more, across SpokenLayer's network.
Since its inception in 2012, SpokenLayer has achieved incredible success in producing captivating, short-form "snackable" podcasts, collaborating with prominent publishers and advertisers, including Conde Nast, General Mills, The Wall Street Journal, Audible, Group Nine, The Economist, Starbucks, Time, and Tribune. With over 320,000 episodes of content, SpokenLayer continues to set the bar in the short-form audio creation domain.
Veritone (NASDAQ: VERI) is a leader in enterprise artificial intelligence (AI) solutions. Serving organizations in both commercial and regulated sectors, Veritone’s software, services, and industry applications simplify data management, empowering the largest and most recognizable brands in the world to run more efficiently, accelerate decision making and increase profitability. Veritone’s leading Enterprise AI platform, aiWARE™, orchestrates an ever-growing ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. Through its robust partner ecosystem and professional and managed services, Veritone develops and builds AI solutions that solve problems of today and tomorrow.