Company pitches real revenue from virtual advertising

mycitizensnews | January 15, 2020

A West Hartford business is looking to represent Naugatuck when it comes to augmented reality advertising in the virtual world. The Board of Mayor and Burgesses experienced a little virtual reality during its Jan. 7 meeting with the help of Adam Reiser, director of business development for Nucleus Augmented Reality. Reiser directed board members to google the image of a dog on their cell phones. Then, using their cell phones, he made the digital image of the dog appear as if it was in the Hall of Burgesses when members looked through their camera apps. This is just one example of augmented reality, which is the display of a digital image and data on a smartphone or headset superimposed over a real-world environment. Another example of the use of augmented reality is the popular mobile game, Pokémon Go. Reiser believes this technology will grow and become more popular, especially with the advent of the more powerful wireless network, 5G, which will open up the possibility for augmented reality advertising.

Spotlight

Mobile programmatic platform Byyd has released the results of a mobile advertising effectiveness study conducted with On Device Research, looking at 16 campaigns from brands including Coca-Cola, Sony, Sky and KFC. The research looked at the impact of mobile ads in terms of brand awareness, ad recall, brand favourability and purchase intent. The results have been collected into an infographic, which you can see below.


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New York Life’s Our Product Advertising Creative Spotlights Caring Relationships Between Company’s Agents and Clients

NEW YORK LIFE | February 16, 2022

New York Life, America’s largest1 mutual life insurer, today debuted Our Product, the latest advertising creative of the company’s “Love Takes Action” campaign. “Love Takes Action” reminds Americans that they have the power to act on their love to build better futures and protect loved ones. The first creative of the campaign, Agápē, launched in January 2020 in coordination with pro football’s championship game. Our Product highlights the core of what New York Life delivers: agents who maintain caring relationships with clients and deliver guidance throughout their lives. The creative depicts long-standing traditions of New York Life’s diverse and industry-leading2 agents meeting with families and being there when they’re needed most. This latest creative emphasizes the strong presence of our agents in their clients’ lives throughout all that life brings. The ‘Love Takes Action’ campaign is rooted in New York Life’s long-held core values of integrity and humanity, and the company’s purpose - to be there when our clients need us. By highlighting our agents’ caring role in supporting Americans as they act on their love, we believe the campaign continues to convey the message of love taking action in a meaningful and memorable way.” Kari Axberg, co-head of marketing at New York Life. Our Product will be seen regularly during Atlantic Coast Conference (ACC) and Pac-12 college basketball games, among other national broadcasts. The campaign features the hashtag #lovetakesaction. Anomaly led the creative and production for the spot, which was directed by Spencer Creigh of Superprime. ABOUT NEW YORK LIFE New York Life Insurance Company (www.newyorklife.com), a Fortune 100 company founded in 1845, is the largest1 mutual life insurance company in the United States and one of the largest life insurers in the world. Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments, and long-term care insurance. New York Life has the highest financial strength ratings currently awarded to any U.S. life insurer from all four of the major credit rating agencies3.

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Outbrain Partners With Momentus Digital For Delivering Value & Elevating Growth in India

Outbrain | November 01, 2021

Mumbai/New Delhi, November 01 2021- Outbrain, a leading recommendation platform for the open web, is increasing its presence in the Indian market by partnering with Momentus Digital to help Outbrain with premium advertiser inventory, expand market reach and open new categories. With India evolving towards a digital first economy with programmatic technology at the forefront, Momentus Digital will open deliver greater customer value with genuine results. “We are excited to announce Momentus Digital as one of our preferred reseller partners, As India’s digital ad expenditure is likely to grow 10 times over the next decade, this partnership will enable Outbrain’s next phase of growth in India,” said Allen Sharma, Director of Sales for India at Outbrain. “Momentus Digital’s market knowledge understanding, client engagement and acquisition ratio will enable Outbrain to carve out growth in the next phase in India.” Building on the momentum of recent media owner wins for the region, including Network 18 and Hindustan Times, this distribution helps advertisers build audiences and reach new customers using advanced targeting options via the Outbrain network. “The efficiency of programmatic combined with the non-intrusive, high engagement native formats, are powerful combinations for advertisers to leverage digital medium” said Arooshi Dharamdasani, CEO, Momentus Digital. “We are excited to announce our ongoing partnership. Outbrain’s unique platform provides advertisers direct access to the widest supply of native ad inventory on multiple exchanges. With Outbrain’s expertise in technology, precise advanced targeting options and audience management capabilities forms a very formidable offering to a market.” “We are excited to announce Momentus Digital as one of our preferred reseller partners, As India’s digital ad expenditure is likely to grow 10 times over the next decade, this partnership will enable Outbrain’s next phase of growth in India,” said Allen Sharma, Director of Sales for India at Outbrain. The partnership with Momentus Digital, along with other initiatives within Outbrain such as the hiring of Allen Sharma as the Director of Sales and Bhavin Shah as Marketing Head, continue to prove Outbrain’s commitment to expansion within the region. Outbrain offers a quality and safe platform for brands to advertise on the open web. Content-led communication, campaign dashboard and advanced targeting capabilities set the platform apart from other native platforms. The platform also offers brands access to leading publishers and multiple advertising formats, which can be selected based on the brand industry and campaign purpose. Outbrain started its India operations in 2014 and this partnership is another proofpoint of the recognition by the company of the potential within the market for its business operations. About Outbrain Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide. About Momentus Digital Momentus Digital is a brand solution and performance marketing platform. We partner with brands to reach out to the mass audience, by representing their business in India. Our aim is to connect marketers to our partners, helping them reach marketing objectives.

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Zype to Preview New Capabilities for OTT Apps Publishing, Analytics and Monetization at NAB Show

Zype | April 19, 2022

Zype, the leading video API and infrastructure platform, today announced that the company will be revealing new product innovations and integrations for OTT video publishers during this year’s NAB Show. Zype representatives will be in Las Vegas to showcase the new capabilities of the Zype Platform at the NAB Show from April 23rd to April 27th. With Zype, video publishers can distribute content worldwide to a network that is poised to grow exponentially with every new smart TV sold. Zype powers more than 1400 video apps and playout channels from a platform that reaches 30M monthly users and serves over 20B video API requests per month. Those interested in meeting with the Zype team at the show may submit a meeting request here. Over the past year, Zype has made significant investments to cater to audiences looking for top-tier, end-to-end video distribution solutions for the OTT market. Leading with cloud-based solutions for video content management and distribution, monetization, playout and app publishing, Zype enables content publishers to succeed in OTT video distribution whether they’re interested in launching FAST channels on digital linear distributors, or building automated streaming apps across web, mobile, tablet, and connected TV destinations. At the NAB Show, Zype will be premiering new capabilities of the Zype Platform including: Zype Apps Creator - Build and launch beautiful no-code apps for OTT streaming with the latest generation of Zype Apps Creator and expand video reach to new device ecosystems quickly and reliably New Features in Playout 2.0 - From live video insert capabilities, to advanced advertising tools, to its intuitive horizontal programming timeline, Zype’s 2021 NAB Product of the Year-winning Playout 2.0 incorporates must-have functionality into an intuitive interface to make playout distribution a breeze Advanced Advertising Capabilities - Zype’s latest integrations with partners like IRIS.TV and TripleLift enable customers to better monetize their videos and generate more revenue through better ad experiences for end-users including native in-program advertising opportunities and advertising that is contextually relevant to adjacent content Advanced Analytics Tools - Decipher first-party streaming data with Zype’s suite of analytics tools and that present a consolidated view across all publishing platforms with the ability to leverage add-ons for geo-analytics, quality of experience analytics, and data alerting capabilities Last week, Zype announced its acquisition by Backlight, a global media technology company composed of five innovative and fast-growing media software businesses whose cloud-based solutions dramatically improve every step of the media content lifecycle. At the NAB Show, Zype will be joined by three other Backlight businesses — ftrack, the creator of award-winning production tracking, interactive media review, and team collaboration platforms; iconik (booth #N1743), a cloud-native, SaaS media management solution that allows users to share files from any storage, collaborate on video, and enrich media with AI for high searchability; and Wildmoka, a leading platform for the creation of digital content from Sports, News and Entertainment. About Zype Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated app publishing and playout, Zype's SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and acquired by Backlight in 2021, Zype is a privately held company with more than 300 customers worldwide. www.zype.com.

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OneScreen.ai Partners With Evertreen to Help Offset Carbon Footprint in Outdoor Advertising

OneScreen.ai, Evertreen | April 22, 2022

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, is partnering with Evertreen, the only platform that allows users worldwide to plant real trees online and track them via satellite, to establish a forest of more than 10,000 trees a year in Madagascar. The campaign is to help reduce the carbon footprint of real-world advertising as OneScreen.ai accelerates industry growth by making it easier to buy and sell out-of-home ads, whether that’s static or digital billboards, wall murals, bus and airport signs, and more. “From individuals and businesses to industries and countries, it’s our responsibility to reduce greenhouse gas emissions and support our planet,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “From individuals and businesses to industries and countries, it’s our responsibility to reduce greenhouse gas emissions and support our planet,” said Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. “Whether for Earth Day or any day, we are taking various steps to care for our people, our company, and our planet and are particularly excited to be working with Evertreen to plant trees on behalf of our employees and customers to help offset their carbon footprint.” OneScreen.ai began this campaign by planting a tree for each of its 48 employees and will continue planting a tree for each additional new hire. The company plans to add future integrations to allow OOH campaigns that are powered through its platform to be carbon neutral. High concentrations of greenhouse gases, specifically carbon dioxide, raise the average surface temperature of the planet, causing various life-threatening impacts, including rising sea levels, intense storms, and food scarcity. According to Evertreen, if a digital billboard 1) measures 667 square feet, 2) is displayed for nearly 54 hours, and 3) generates 263,822 impressions by car, it produces 12,170,804 grams of carbon dioxide. Approximately 81 trees offset this carbon footprint. Evertreen trees are planted directly by local farmers to help fight global warming and desertification, create new ecosystems, and reduce industrial impact and pollution. Satellite tracking provides continuous updates on growth status, photosynthetic activity, presence of dry and infertile soil, and more. The company aims to protect and restore forests on a massive scale, creating livelihoods for people living in extreme poverty. Friday, April 22, 2022 marks the 52nd anniversary of the first Earth Day. This year also marks the 150th anniversary of National Arbor Day celebrated on Friday, April 29, 2022. For more information on Evertreen, go to: www.evertreen.com and follow on LinkedIn, Instagram, and Facebook. To be part of OneScreen.ai's ongoing impactful initiatives, check out the company's open positions at: https://www.onescreen.ai/careers. About OneScreen.ai, Inc. OneScreen.ai is accelerating the growth of real-world advertising by making it easier to buy and sell out-of-home (OOH) ads – from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. OOH advertising is the only traditional ad medium still growing, and OneScreen.ai is making the entire industry more streamlined and connected with one centralized space for marketers to buy, deploy, and measure OOH advertising and for media owners to sell, manage, and invoice their inventory. Founded by former executives and alumni from Google, HubSpot, and Wayfair, OneScreen.ai earned a Great Place to Work Certification in 2022. To learn more, visit www.onescreen.ai and follow on LinkedIn and Twitter.

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Spotlight

Mobile programmatic platform Byyd has released the results of a mobile advertising effectiveness study conducted with On Device Research, looking at 16 campaigns from brands including Coca-Cola, Sony, Sky and KFC. The research looked at the impact of mobile ads in terms of brand awareness, ad recall, brand favourability and purchase intent. The results have been collected into an infographic, which you can see below.

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