Cross-device tracking by advertisers and why it's invading users' privacy

Roi Perez,scmagazine | February 09, 2017

Cross-device tracking by advertisers and why it's invading users' privacy
A new study has shown that the majority of consumers do not realise their private data is being sold to advertising networks and third-party entities in order to provide them with targeted ads.
According to the research, when people find out they are constantly followed and monitored, many start worrying about their privacy, and the research claims that consumers are most often not informed about what kind of information is being collected about them.

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