ADVERTISER PLATFORMS

Dan Peres Is Ad Age’s New President

Ad Age | June 14, 2022

Dan Peres
Ad Age’s editor-in-chief Dan Peres has been named the president of Ad Age. Peres joined Ad Age in July 2020 as the editor-in-chief and has climbed the ranks swiftly since then. He was also named associate publisher in October 2021 and handled editorial operations, sales, marketing and events. His new role as the president will include strategic growth planning for Ad Age.

Ad Age has become a digital-first news organization, and its audience base has grown exponentially. In addition, the revenue has reached its highest point in over a decade under Peres’ leadership.

“Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age.

“Under Dan’s leadership, Ad Age has seen remarkable growth in both the audience segment of the business and overall revenue,” said KC Crain, president and CEO of Crain Communications, parent company of Ad Age. “Dan has been successful in his ongoing vision for the brand, constantly working with his team to innovate while continuing to deliver top-tier journalism essential to the marketing industry.”

“I look forward to working closely with Jeanine Poggi, our editor, and James Palma, our head of sales, along with the rest of the amazing team at Ad Age, to grow this iconic brand,” Peres said. “I am incredibly lucky—and proud—to be working with such a talented group of journalists, sales people, designers and event planners to keep Ad Age evolving as quickly as the industry it covers.”

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Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio

Adswizz | November 30, 2022

AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), and other digital audio advertising technology while providing marketers with access to millions of engaged listeners. The markets covered by the exclusive agreement include the United States, Canada, the United Kingdom, Ireland, Germany, France, the Netherlands, and Australia. Founded in 2002 in Santa Barbara, California, Sonos is a leading sound experience company. The inventor of multi-room wireless home audio, Sonos empowers listeners with effortless, immersive experiences and exceptional sound that connects them more deeply to the sounds that move them. Sonos Radio, which debuted in 2020, is a free streaming radio service for Sonos customers that provides listeners access to expertly-curated music stations, original shows, and tens of thousands of live broadcasts from around the globe through the Sonos app. The global smart speaker market experienced a compound annual growth rate of 7.1% between 2021 and 2022, according to The Business Research Company, and Sonos is a leader in the premium segment of this market. The number of households using Sonos’ products increased by 1.4 million to 14 million in the fiscal year 2022. Sonos Radio is the number one most-listened-to service on Sonos, accounting for nearly 30% of all listening and attracting an affluent and educated audience—70% have a household income of USD$100,000 (£83,500) or more—and 87% live in urban and suburban areas. The expanded relationship combines the power of AdsWizz’s state-of-the-art audio technology with leading sales channels, including SXM Media, the combined advertising sales group of Sirius XM Holdings Inc. This pairing of technology and sales expertise is expected to provide Sonos with a more streamlined approach to monetising its content. Advertisers can access Sonos' audio inventory via AdsWizz's connected demand sources. These include AudioMatic, AdsWizz’s demand-side platform; the AdsWizz Marketplace, which enables publishers and advertisers to easily transact on audio inventory; and AdsWizz direct integrations with major third-party demand-side platforms (DSPs). “Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to be able to connect advertising exclusively with Sonos Radio's inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” said Marsha Fischer, VP of strategic partnerships at AdsWizz. “Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to be able to connect advertising exclusively with Sonos Radio's inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” said Marsha Fischer, VP of strategic partnerships at AdsWizz. Amanda Dwyer, head of commercial for Sonos Radio at Sonos added: “AdsWizz has proven to be a powerful ad tech provider, which made it an easy choice when considering monetisation opportunities. AdsWizz and its extended sales team really get it when it comes to the premium nature of the Sonos Radio audience, our content offering and our differentiation in the audio entertainment market.” About AdsWizz AdsWizz, a subsidiary of SiriusXM, is the technology engine powering the monetisation of audio content worldwide. A pioneer in the space, AdsWizz provides publishers and independent content creators with the tools they need to scale their audio business, while offering marketers innovation at scale, allowing them to connect with audiences globally. From radio, streaming, and podcasts to dynamic ad insertion, advanced programmatic, contextual targeting, and first-to-market audio ad formats, only AdsWizz seamlessly connects an entire ecosystem of audio buyers and sellers with the click of a button.

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Hivestack expands business in Brazil by signing new SSP, RZK Digital

Hivestack | November 03, 2022

Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP). Currently, RZK Digital delivers over 210 million weekly impressions to captive urban audiences within bus terminals in São Paulo. Collaborating with them on a shared goal to reach international buyers, Hivestack’s full stack of programmatic DOOH technology solutions operating in over 25 markets globally will allow brands, agencies and omni-channel DSPs to purchase RZK Digital’s inventory at scale. Audience metrics made available by RZK Digital originate from 1st party sensors and are enriched with Hivestack´s mobile planning and attribution tools, offering real omni-channel metrics and the highest current standards on data transparency and privacy. Due to the huge success experienced along the last year, RZK Digital has recently announced it will expand to new bus terminals within São Paulo to triple its current impression inventory in this top Latin American DMA. Hector Gonzalez, Chief Revenue Officer, USA and LatAm at Hivestack commented: “We're thrilled about our new partnership with the amazing team at RZK Digital. As a business, we are in the unique position to be able to bring our media owner partners new organic opportunities from within the immensely growing programmatic DOOH business in Brazil but also from the 25+ countries Hivestack is well positioned in and growing. We're excited to partner with media owners like RZK Digital that offer high quality venues/screens and impressions with high impact, in high trafficked areas within their country/market. Through partnerships like this, we are opening up the opportunity to leverage our audience data and insights to maximize each DOOH opportunity at scale to reach the right audience with the right dynamic creative at the right time.” Eduardo Mantegazza, CEO of RZK Digital commented: “Since our inception as a company, our focus has been to build a data adtech that extracts value from the flow of people." Eduardo Mantegazza, CEO of RZK Digital commented: “Since our inception as a company, our focus has been to build a data adtech that extracts value from the flow of people. As founder and CEO, I am very happy to see RZK establish such an important international partnership in our search for digitalization of the OOH media in Brazil.Plugging our business into the Hivestack network will not only improve business results and accountability for our clients, but also enrich the way in which companies perceive and plan to invest into the DOOH space.” Leveraging data and technology offered by programmatic DOOH, brands are transitioning into more defined and measurable ways of connecting with their audiences at scale. Brazil represents a strong market for the OOH industry responsible for 30% of total OOH ad spend globally. Hivestack recently launched its full programmatic DOOH operations in Brazil, offering advertisers data-driven targeting solutions, agile buying models and unprecedented audience measurement capabilities and media owners a platform to offer their inventory to buyers in over 25 global markets through flexible mediums.

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PROGRAMMATIC ADVERTISING

TripleLift and Zype Partner to Bring In-Show Programmatic Advertising Solution to Connected TV

Zype, TripleLift, Vevo | September 30, 2022

Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for OTT platforms can now leverage TripleLift's In-Show solutions to provide unique, non-disruptive, integrated ad experiences within the CTV environment. With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands. These innovative ad placements allow content owners to reduce the number of ad breaks without decreasing revenue per stream, while also ensuring a brand-safe environment for advertisers alongside contextually relevant content. TripleLift’s In-Show solutions dynamically and seamlessly insert brand assets directly into television programs during the post-production process and can take place days, months or even years after show filming is complete. Using machine learning, TripleLift determines where to insert a branded asset within the content, based on context and audience profile resulting in a better experience for advertisers and viewers, with a 12x increase in brand awareness and a 3.6x increase in audience engagement. Vevo, the world's leading music video network, recently announced that it is using both Zype and TripleLift’s technology to support overlay ads for brand-building and contextual targeting against expertly curated music video programming on connected TVs. “At Zype, we’re always looking to work with innovative advertising technology partners that can offer our customers greater opportunities for monetization and an improved streaming experience for the end-user,” said Matt Moore, senior vice president of Product at Zype. “At Zype, we’re always looking to work with innovative advertising technology partners that can offer our customers greater opportunities for monetization and an improved streaming experience for the end-user,” said Matt Moore, senior vice president of Product at Zype. “TripleLift's technology provides just that, with a focus on greater ad engagement and a better viewer experience, which presents an incredible alignment with our vision.” TripleLift’s In-Show solutions allow Zype customers using Playout 2.0 to: Leverage a unique post-production solution for product placement. Identify contextual moments and surface areas to superimpose a brand’s message or product into a show’s content with no disruption to the storytelling. Create a break in the action by showcasing impactful ad creative. Capture audience attention at optimal moments with a bespoke :06s ad format that scales back video content during natural, narrative breaks. Reinforce brand messaging without interruption. Enhance the traditional lower-third with a non-disruptive integrated ad experience that is contextually relevant for the brand. “Streaming TV has changed what viewers expect of their television experience. We know that viewers want a television experience that is more integrated and less interruptive and OTT content publishers need better ways to help brands reach their audiences,” said Michael Shields, general manager, connected TV, TripleLift. “Together with Zype, we’re making it possible for content publishers of all sizes to create and fulfill ad inventory in their linear playout channels through innovative, non-disruptive ad placements that meets viewer expectations and drives better outcomes for advertisers.” For more on this new integration, please visit www.zype.com. About Zype Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated app publishing and playout, Zype's SaaS enables video creators, publishers, or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and acquired by Backlight™ in 2021, Zype is a privately held company with more than 300 customers worldwide. www.zype.com. About TripleLift TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider’s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021. Find out how TripleLift is shaping the future of advertising at triplelift.com. About Vevo Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers. Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them. Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox, ViX and Vewd.

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Go Addressable and Advertiser Perceptions Poll Finds 81% of Advertisers are Satisfied with Addressable TV Advertising

Go Addressable, Advertiser Perceptions | November 18, 2022

Go Addressable, an industry initiative created by television distributors to advance addressable advertising, today released new research findings – in conjunction with Advertiser Perceptions – that tracks the latest growth, adoption and usage of this medium. The report, the final of a three-part series, found that 81% of advertisers said they are overall “satisfied” with the addressable TV advertising options today, up from 72% who expressed this sentiment last year. Additionally, 41% of marketers not currently using addressable TV advertising plan to do so in 2023. The number is a marked increase compared to just 25% surveyed at this time last year. To compile the report, the two entities polled 300 brand and agency respondents, allowing them to capture real-time, industry practitioner feedback. This latest installment yielded several noteworthy key insights, with the overarching takeaway being that 2023 looks to be a promising year – as far as interest, usage and momentum – for addressable TV advertising. Other notable findings from the report include: 77% of marketers who have used the medium said they are satisfied with the measurement solutions available for addressable TV. 37% of those currently using addressable advertising said they plan to increase their ad spend in it in 2023. Another key indicator of addressable advertising’s growth and adoption: Respondents noted that addressable advertising is now simpler to buy and both the number of options and cost to implement have improved. And, 96% of those using the medium today said they are buying from either AVOD, programmers, OEMs or MVPDs. This points to the fact that marketers are working with multiple addressable providers to reach their audiences across different screens and services. “We’re thrilled to see that momentum is continuing to build behind addressable advertising headed into 2023,” said Kevin Arrix, SVP, DISH Media. “We’re thrilled to see that momentum is continuing to build behind addressable advertising headed into 2023,” said Kevin Arrix, SVP, DISH Media. “These latest findings capture the industry’s enthusiasm and adoption of addressable, which has become an increasingly important tool for advertisers to reach their audiences effectively and with tangible ROI.” Concurrently, the Go Addressable group surveyed its participating companies and found that the industry initiative has helped to enable a monthly average of 53 billion linear advertising minutes since the inception of GoAddressable in June 2021. (For context, there are more than 1.2 trillion minutes per month in linear advertising per minute, according to Nielsen.) All participants also indicated that inventory can grow with additional demand. “This is a big moment in the history and future of addressable advertising,” said Samantha Rose, EVP, Strategic Investment Lead, Horizon Media. “The medium is one of the most promising and topical ones in today’s TV ad ecosystem. From ease of use to technical enablement to the number of options available, we’ve come a long way in unlocking the scale and potential behind addressable advertising, while doing so in a privacy focused way, and I look forward to what we, as an industry, can do to further its growth and evolution in 2023.” These latest research findings come as Go Addressable today hosts its second annual industry addressable advertising conference. This year’s event takes place on Wednesday, November 16, in New York, with speakers spanning thought leaders from Publicis Media, GroupM, OpenAP, VideoAmp, Warner Bros. Discovery, LiveRamp and more. More information here. About Go Addressable Go Addressable is an industry inclusive initiative led by TV distribution companies (Altice USA’s a4 Advertising, Charter Communications’ Spectrum Reach®, Comcast, Cox, DIRECTV Advertising, DISH Media and VIZIO) to help maximize the scale, impact and value of TV as a marketing platform. The group’s mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for both advertisers and programmers looking to make their inventory addressable. Go Addressable will achieve this through advocacy and education within the industry; problem-solving and action around industry challenges; and by working to facilitate the use of addressable advertising campaigns for buyers and sellers of TV inventory. For more information on how to participate, please visit goaddressable.com. About Advertiser Perceptions Advertiser Perceptions provides research-based strategic market intelligence and expert analysis to the media, advertising and ad tech industries. We survey brand marketers, agency executives, media specialists and IT leaders through our curated and proprietary Ad PROS™ community to provide clients with an unbiased view of the market, competing brands, and customer experiences. These actionable insights give clients the confidence to inform both strategic and operational decision-making to improve their products and services, strengthen their brands, and drive higher ad-related revenue. www.advertiserperceptions.com

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