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Davis Elen Advertising Honored with Eight Telly Awards

Davis Elen Advertising, The Telly Awards | June 08, 2022

Davis Elen Advertising
One of the largest independently owned advertising agencies on the West Coast, Davis Elen Advertising, was honored with eight wins at the Telly Awards. The Telly Awards celebrate excellence in video and television across all screens.

“We are truly humbled, and we thank the Tellys for this gracious recognition. Moreover, we celebrate our many Davis Elen team members for contributing to this achievement, as it takes a small village to deliver such quality of work.” - David Moranville, Co-President, and Chief Creative Officer.

“We are truly humbled, and we thank the Tellys for this gracious recognition. Moreover, we celebrate our many Davis Elen team members for contributing to this achievement, as it takes a small village to deliver such quality of work.” - David Moranville, Co-President, and Chief Creative Officer.

Davis Elen took home Gold, Silver, and Bronze awards for its work catering to clients such as Toyota, Smart & Final, McDonald’s, Lively and Alkaline 88. So far, the agency has won 51 Telly awards since 2015.

Davis Elen Advertising 2022 Telly Awards Wins:

Toyota Offer Card Theatre - Campaign
WINNER: GOLD, BRANDED CONTENT - COMMERCIALS

Toyota Offer Card Theatre “Forklift”
WINNER: BRONZE BRANDED CONTENT - AUTOMOTIVE

Toyota Offer Card Theatre “Conductor” 
WINNER: BRONZE, BRANDED CONTENT - AUTOMOTIVE

Toyota Offer Card Theatre “Fortune Teller
WINNER: BRONZE, BRANDED CONTENT - AUTOMOTIVE

Smart & Final “What’s Inside”
WINNER: SILVER, BRANDED CONTENT - SOCIAL

Alkaline 88®  “Shaqelicious”
WINNER: SILVER, BRANDED CONTENT – CAMPAIGN: INFLUENCER/CELEBRITY

McDonald’s “Coffee Fresh Start”
WINNER: SILVER, BRANDED CONTENT - CAMPAIGN: PROMOTIONAL

Lively® “Worlds Apart”

WINNER: BRONZE, BRANDED CONTENT – HEALTH & SAFETY

Spotlight

Advertisers have quickly capitalized on this opportunity to extend their brand’s message. With no signs of slowing down, video will continue to be a driving force in advertising in 2023. See what Alexander Herguth says about the latest video trends.


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Entravision Announces Participation in the 2022 Southwest IDEAS Investor Conference

Entravision | November 11, 2022

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DV study underscores that Attention-grabbing ads are key to performance, but context is key

DoubleVerify | November 17, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertising—arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive “stay at home” content consumption—particularly on CTV and social media—with most (55%) consumers now spending more time consuming content daily than they did pre-pandemic. Attention fuels media efficacy—two thirds (66%) of respondents claimed an ad that captures their interest in the first five seconds will make them more likely to pay attention. Online shopping surges and is bolstered by a contextual approach—54% of respondents report buying more items online now than pre-pandemic, while 67% are more likely to pay attention to an ad if it’s relevant to the content they’re viewing—such as reviews or gift ideas. Trust and shared values foster loyalty, but consumers are quick to judge—consumers are concerned about the spread of mis- and disinformation, and it shows—61% are even less likely to purchase/use a brand again if they see it advertised beside mis- or disinformation. “This study highlights that consumer consumption habits are evolving in response to macro social and economic trends—from intensifying concerns about inflammatory or polarizing content, to a continued shift in the platforms and channels consumers are turning to for content consumption,” said Mark Zagorski, CEO of DoubleVerify. “Brands must react to these changing habits to ensure they reach the right audiences as efficiently as possible and maximize their digital investments. As our research shows, with digital content consumption rising, there’s a clear opportunity to garner consumer attention and power campaign performance. To unlock this opportunity, brands must evolve their ad strategies—meeting their audiences where they consume content and focusing on contextually relevant, attention-grabbing ad placements that also safeguard their brand reputations.” “This study highlights that consumer consumption habits are evolving in response to macro social and economic trends—from intensifying concerns about inflammatory or polarizing content, to a continued shift in the platforms and channels consumers are turning to for content consumption,” said Mark Zagorski, CEO of DoubleVerify. Consumer appetite for content continues to soar—led by CTV, streaming, and social Globally, most (55%) consumers are spending more time each day consuming content now than they did pre-pandemic. Inflation is a key driver here with almost half (45%) of respondents noting the reason they’re spending more time consuming digital content is because they are staying at home due the rising cost of living. 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YouTube dominates as the number one proprietary platform for securing the attention of respondents in 15 out of 18 countries surveyed—followed by Facebook (39%) and Instagram (28%).*** Newer platforms continue to attract consumer time and engagement. TikTok is rapidly growing, and 43% of 18-24 year olds report they plan on spending more time in the app over the next 12 months. Timing is essential with two thirds (66%) stating that they are more likely to pay attention if an ad captures their interest in the first five seconds. Shopping’s digital maturity presents a new opportunity for brands to make an impact Online shopping continues to grow as most consumers, 54%, report buying more items online now than they did pre-pandemic. Pre-purchase habits are also evolving, with over half (53%) highlighting they use digital content to inform planned purchases more often than they did before the pandemic. 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The majority (69%) value brands that actively fight against mis- and disinformation and the same number (69%) state that companies that are genuine and authentic appeal to them. For the full 2022 ‘Four Fundamental Shifts in Advertising and Media’ report, visit: https://doubleverify.com/four-fundamental-shifts-in-advertising-and-media-report-2022 About DoubleVerify DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

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Hivestack and Quotient Partner to Connect and Enable Global Programmatic Digital Out of Home (DOOH) Campaigns

Hivestack, Quotient | November 23, 2022

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Audiencerate and Equativ partner to deliver market-leading addressable advertising

Audiencerate, Equativ | December 02, 2022

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Spotlight

Advertisers have quickly capitalized on this opportunity to extend their brand’s message. With no signs of slowing down, video will continue to be a driving force in advertising in 2023. See what Alexander Herguth says about the latest video trends.

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