DECK 7 INTERVIEWS SANGRAM VAJRE, CO-FOUNDER & CHIEF EVANGELIST AT TERMINUS

DECK 7 | January 13, 2020

DECK 7 is proud to present an exciting interview with the Co-Founder & Chief Evangelist at Terminus, Sangram Vajre. He is an author, keynote speaker, 3x CMO, host of the daily #FlipMyFunnel podcast, entrepreneur and category maker. Sangram has been a driving force behind the success of Terminus and building the ABM subcategory of marketing technology. Before co-founding Terminus, Sangram was Head of Marketing at Pardot through its acquisition by ExactTarget and then Salesforce. A contributing columnist for Inc., he wrote the book, "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel, a B2B podcast series that has now over 500 episodes and continues to rate in the top 50 business podcasts.

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ADVERTISER PLATFORMS

SeeHer Brings Together Marketing and Advertising Communities at Fourth Annual SeeHer SheFront

SeeHer, ANA | April 20, 2022

Today, SeeHer (SeeHer.com), the leading global movement to eliminate gender bias in advertising and media, brought together thousands of marketers and media entities for the fourth annual SeeHer SheFront. The virtual, worldwide event supported SeeHer’s efforts to increase the accurate portrayal of women and girls in advertising and entertainment and showcased how female representation has become a key strategic focus of media entities. The SheFront was part of the Association of National Advertisers (ANA) annual Global Day of Learning. Global media leader Oprah Winfrey, CEO, OWN: Oprah Winfrey Network, kicked off the program with a brief welcome on the power of storytelling, saying, “We believe all individuals should see themselves reflected in media and entertainment with a sense of authenticity, accuracy and integrity, and understand why the work SeeHer is doing is crucial.” Global media leader Oprah Winfrey, CEO, OWN: Oprah Winfrey Network, kicked off the program with a brief welcome on the power of storytelling, saying, “We believe all individuals should see themselves reflected in media and entertainment with a sense of authenticity, accuracy and integrity, and understand why the work SeeHer is doing is crucial.” The event was hosted by SeeHer President Jeannine Shao Collins, who noted in her opening remarks, “The SheFront is a time where we showcase the best of the best. Our esteemed media members… understand that gender equality is a force for growth and a force for good. And they are committed to the SeeHer movement.” SeeHer media members, including A&E Networks, AMC Networks, Disney, FOX, iHeartMedia, Meta, NBCUniversal, Paramount, and Warner Bros. Discovery, presented during the event, highlighting their efforts to increase female-led content and empower women in front of and behind the camera. The audience heard from industry executives during the inspiring presentations, as well as on-air talent, including Joanna Gaines, Co-Founder & Chief Creative Officer, Magnolia Networks, and Lisa Leslie, former WNBA superstar and current Co-Host, We Need to Talk on CBS Sports, who showcased how SeeHer members are committed to the organization’s mission. Gaines thanked SeeHer during Warner Bros. Discovery presentation, stating, “I just wanted to say thank you to SeeHer for this event and this opportunity. With this group of courageous and amazing women, I am incredibly hopeful of all that we can achieve together for the future of media.” Leslie noted, “We [at Paramount] are committed in 2022 and beyond to continually SeeHer both on screen and behind the scenes.” OWN: Oprah Winfrey Network was presented with the SeeHer Programming Award in honor of the drama series All Rise. The award recognizes a primetime program that pushes boundaries on changing stereotypes and recognizes the importance of women and girls in media. Tina Perry, OWN TV Network & OTT Streaming President, accepted the award. Past recipients include This Is Us and Madam Secretary. SeeHer Co-Chairs Fiona Carter, Chief Marketing Officer, Goldman Sachs, and Marc Pritchard, Chief Brand Officer, Procter & Gamble, also participated in the virtual event. Pritchard highlighted why the industry must continue to push for more accurate female representation, saying, “Despite our collective efforts, gender equality has taken a step back… [however] the advertising we create and the content we support has the power to be a force for growth which, in turn, is a force for good.” Carter led a discussion highlighting SeeHer’s Gender Equality Measure® (GEM®), which the organization developed in 2016 and is the first research methodology that quantifies gender bias in ads and programming. She said, “[Goldman Sachs] and the industry are making strides in gender representation, but there is always more work to be done.” Carter was joined by Lorenzo Larini, CEO, IPSOS North America, Shelley Zalis, CEO The Female Quotient, Co-Founder SeeHer and Latha Sarathy, Chief Research Officer, ANA, for the session. During the discussion, Larini said, “Diversity, equity and inclusion is a team sport… it is about what we can do as an overall industry. Real change happens when people decide to change their behaviors… [GEM®) is simply a great thing for your business.” To close out the event, Collins and Bob Liodice, CEO, ANA, announced two exciting new initiatives spearheaded by SeeHer. Later this year, the organization will be establishing the first-ever interdisciplinary academic curriculum that combines marketing and gender studies, called SeeHer in Education. Additionally, the organization will be developing an AAPI #WriteHerRight guide, which will be a resource for marketers and entertainment executives to encourage authentic portrayals of AAPI women and girls in the content they produce. SeeHer has previously developed a #WriteHerRight guide for Latina-focused storytelling in partnership with NBCUniversal and Telemundo, as well as a storytelling guide focused on Black female characters in partnership with OWN. The SeeHer SheFront was attended by marketing and advertising professionals from around the globe. For the first time in its four-year history, the event was open to the entire media ecosystem as part of the ANA’s Annual Global Day of Learning. About SeeHer SeeHer is the leading global movement of media, marketing and entertainment leaders committed to the accurate depiction of women and girls in advertising and media. Launched in 2016 by the Association of National Advertisers (ANA) in partnership with The Female Quotient (The FQ), SeeHer has expanded its verticals to include sports (SeeHer in Sports) and music (SeeHer Hear Her). To help marketers benchmark success, SeeHer spearheaded the development of the Gender Equality Measure® (GEM®), which shows that content accurately portraying females dramatically increases both purchase intent and brand reputation and has quickly become the industry standard. About The Association of National Advertisers (ANA) The mission of the Association of National Advertisers (ANA) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

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DISPLAY ADVERTISING

UK advertising regulator issues rebukes to crypto industry

UK advertising | December 15, 2021

The UK advertising watchdog has taken the crypto industry to task for “widespread” problems with misleading and irresponsible ads, issuing rulings against several of the sector’s biggest firms, including Coinbase and eToro. The Advertising Standards Authority on Wednesday released formal rebukes to seven firms for breaching UK ads industry standards with a wide range of promotions, from online campaigns to endorsements by social media influencers. Papa John’s, the pizza chain that claims to have accepted the first ever purchase made in Bitcoin, came under fire from the regulator for offering £10 cash back to customers in the form of crypto tokens. The ASA said the promotional deal “trivialised” investing in risky crypto assets.

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AD TECH AND MARTECH

Disney and ad-tech firms agree to privacy changes for children’s apps

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps — including “Subway Surfers,” an animated game from Denmark that users worldwide have installed more than 1.5 billion times, according to Sensor Tower, an app research firm. The lawsuits accused the companies of placing tracking software in popular children’s gaming apps without parents’ knowledge or consent, in violation of state privacy and fair business practice laws. Such trackers can be used to profile children across apps and devices, target them with ads and push them to make in-app purchases, according to legal filings in the case. Now, under the settlements approved on Monday by a judge in the U.S. District Court for the Northern District of California, the companies have agreed to remove or disable tracking software that could be used to target children with ads. Developers will still be able to show contextual ads based on an app’s content.

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AD NETWORKS

H&R Block’s New Ad Campaign Shows ‘Help Is Here’ in Complex Tax Season

H&R Block’s | February 03, 2022

H&R Block, Inc. (NYSE: HRB) today announced its 2022 tax season ad campaign showcasing that through a tax season full of complexities, “Help Is Here.” “The past year has brought more uncertainty to filing taxes due to the ongoing pandemic. From an evolving workforce to new tax credits, it’s no small feat to figure out how that translates to your tax forms,” said Karen Orosco, president, global consumer tax and service delivery at H&R Block. “The campaign reminds filers that even with another tax season full of changes, H&R Block provides help however you need it. Our tax pros have an average of 10 years of experience providing expertise and confidence through 12 million hours of conversations with 22 million Americans each year.” The campaign showcases moments in life when it pays off to have help from an experienced professional, including doing your taxes. It illustrates that help comes in many forms at H&R Block, from completely doing your taxes yourself online, dropping them off at an office and having them done for you, working with a tax pro virtually, or some combination. “The ‘Help Is Here’ campaign plants a flag that H&R Block is here to genuinely help in whatever ways people need it. Sometimes we need a little support and sometimes we need a lot when it comes to taxes. Even when we think we’ve got it covered, we may wind up needing someone to lend a hand in the last stretch. I think that’s what we’re all looking for — a little help — and it’s something H&R Block does exceedingly well,” said Marty Senn, chief creative officer at Carmichael Lynch. The 2022 work was developed in partnership with creative agency Carmichael Lynch. The integrated campaign includes six commercials running on broadcast and digital, as well as social and public relations activations that will debut throughout the first quarter and April of this year. About H&R Block H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation, financial products, and small business solutions. The company blends digital innovation with the human expertise and care of its associates and franchisees as it helps people get the best outcome at tax time, and better manage and access their money year-round. Through Block Advisors and Wave, the company helps small business owners thrive with innovative products like Wave Money, a small business banking and bookkeeping solution, and the only business bank account to manage bookkeeping automatically.

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