AD TECH AND MARTECH

Disney and ad-tech firms agree to privacy changes for children’s apps

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters.

The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps — including “Subway Surfers,” an animated game from Denmark that users worldwide have installed more than 1.5 billion times, according to Sensor Tower, an app research firm.

The lawsuits accused the companies of placing tracking software in popular children’s gaming apps without parents’ knowledge or consent, in violation of state privacy and fair business practice laws. Such trackers can be used to profile children across apps and devices, target them with ads and push them to make in-app purchases, according to legal filings in the case.

Now, under the settlements approved on Monday by a judge in the U.S. District Court for the Northern District of California, the companies have agreed to remove or disable tracking software that could be used to target children with ads. Developers will still be able to show contextual ads based on an app’s content.

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Did you know that two-thirds of the world’s mobile data traffic will be video-based, by 2016? Video ads accounted for 35.6 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online. Check out our infographic, “Online Video Advertising – Statistics & Trends” to know more such interesting facts related to video advertising and much, much more.


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Aniview Renews Partnership with HUMAN to Continue Safeguarding Its Video Ad Platform From Sophisticated Bot Attacks

Aniview, HUMAN | March 09, 2022

Aniview (https://www.aniview.com/), a global video technology company playing a central role in delivering digital advertising for publishers, and HUMAN (https://www.humansecurity.com/) Security Inc., a global leader in collective protection against sophisticated bot attacks and fraud, renew their partnership to help Aniview protect its customers’ inventory from sophisticated automated cybersecurity risks. This further strengthens the two companies’ partnership, empowering publishers and advertising networks on the Aniview platform continued access to HUMAN’s MediaGuard advertising fraud product. Twenty-twenty-one was a tumultuous year (https://www.securitymagazine.com/articles/96496-ddos-attacks-and-botnets-in-2021-mozi-takedowns-and-high-frequency-attacks-reshape-the-threat-landscape) for botnet attacks, with PARETO (https://www.humansecurity.com/newsroom/human-formerly-white-ops-together-with-newly-formed-human-collective-and-industry-leaders-google-roku-announces-discovery-and-disruption-of-pareto-ctv-botnet), a highly sophisticated fraud operation, amassing an army of nearly one million bots to target CTV ad-ecosystems via mobile apps. The botnet used dozens of mobile apps to impersonate or spoof more than 6,000 CTV apps, accounting for an average of 650 million ad requests every day. PARETO used sophisticated techniques to hide its identity across the ecosystem, but was ultimately discovered and disrupted by HUMAN and the Human Collective in April 2021. By renewing its partnership with HUMAN, Aniview is able to successfully identify and further eliminate threats of this nature from within its platform. The successful exposure of PARETO was enabled by Aniview’s dedicated approach to implementing HUMAN’s guidance, including adopting all industry anti-fraud standards across their platform and installing a dedicated quality leader. It has also better prepared Aniview and its customers for further cybersecurity challenges for the road ahead, placing it on stronger footing for the next generation of ad fraud attacks from bad actors. “We’re incredibly pleased to continue our successful relationship with HUMAN,” says Alon Carmel, CEO of Aniview. “We’re incredibly pleased to continue our successful relationship with HUMAN,” says Alon Carmel, CEO of Aniview. “The unearthing of PARETO was a great indicator of the work we’ve achieved together in mitigating such attacks, and our partnership will no doubt mature even further in the coming years.” “Aniview has demonstrated how best to be successful in the wake of an ever-evolving digital ad fraud adversary,” says Alessandro Pireno, Vice President of Product for MediaGuard at HUMAN. “Their approach in light of the PARETO takedown is a blueprint for how the industry needs to collaborate in the fight against ad fraud. They were decisive and dedicated while leveraging the collective knowledge in adopting industry standards to defeat this sophisticated threat.“ Today, HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the internet. HUMAN achieves this scale through its continued expansion in cybersecurity, now offering a suite of products to protect the complete digital customer journey: BotGuard for Applications, BotGuard for Growth Marketing, MediaGuard, Bot Insights Services. With new partners and enterprises now able to leverage the Human Verification Engine™, comes an even deeper understanding of the cybercrime landscape. This enables HUMAN to adapt continuously, staying ahead of adversaries and offering their clients collective protection against threat models they have yet to encounter. HUMAN and MediaGuard are registered trademarks of HUMAN Security, Inc. About Aniview Aniview is a global video technology company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, inApp, connected TV and over-the-top formats. Aniview’s patented video player technology, high-performance ad server and video marketplace provide flawless video delivery to over 200,000 publishers worldwide and power many of the world’s largest web publishing groups. Founded in 2013, Aniview now delivers, on average, 25 billion ad impressions per month. For more information, visit https://www.Aniview.com. About HUMAN HUMAN is a cybersecurity company that safeguards enterprises and internet platforms from sophisticated bot attacks and fraud to keep digital experiences human. Our modern defense strategy enables internet-class scale and observability, superior detection techniques and hacker intelligence & takedowns empowering us to defeat your attackers, improving the digital experience for real humans. Today we verify the humanity of more than 15 trillion interactions per week for some of the largest companies and internet platforms. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.

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MetaGod Announces the Launch of Its Gamefi and Metaverse Platform

MetaGod | February 10, 2022

MetaGod, the London-based start-up, has announced the launch of its Gamefi and metaverse platform whereby it develops a complete ecosystem with a digitally rendered 3D virtual reality-based metaverse. It offers users the sole authority to create, build, and control their own metaverse focused on gamification, social interaction, entertainment, and play-to-earn. Since the last few years, the world has been witnessing an internet evolution greater than the innovations from the DotCom era or Social Media era, or perhaps even more significant than the internet itself. The internet is evolving to a stage that is more immersive, intuitive, and one-step closer to completely immersive virtual reality experiences. Online video games, console games, and mobile games have billions of downloads and continue to emerge as one of the most prevalent media forms in our society. This is leading towards a dedicated economy for play-to-earn blockchain games, which is growing at an exponential rate. In this new world of professional gaming and Esports, play-to-earn NFT games have been leading the charge in the fast-rising industry and new investments. MetaGod is poised to tap on this opportunity by creating a complete ecosystem around Metaverse and Gamefi. Deployed on Binance Smart Chain Network, this ecosystem will have a metaverse, with its first game based on the card game Monopoly that promises unlimited hours of gameplay fun while subsequently allowing players to earn in many ways. Emma Quinn, the CEO of MetaGod says, "MetaGod offers a metaverse and blockchain-based ecosystem, not just a single product or a game offering. The ecosystem consists of NFT based God Avatar Characters, Gamefi based play to earn offerings, a metaverse whereby users can play and immerse themselves like real world, game development and publication modules, Socializing Platform, Voting protocol for democratized governance and a dedicated marketplace for trading of NFT assets." METAGOD Gameplay As mentioned earlier, the MetaGod metaverse features a complete ecosystem, not just a game. In this regard, the ecosystem will feature an SDK whereby publishers can deploy all sorts of games whereby a player can participate, play and create lucrative income while enjoying the fun play.

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Juniper Research: Digital Ad Spend to Reach $753 Billion Globally in 2026, Driven by In-app Advertising Growth

Juniper | February 08, 2022

A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities & Market Forecasts 2022-2026, found that whilst privacy changes from Apple and Google are restricting the potential for effective ad attribution, there are still major opportunities. The availability of the SKAdNetwork on iOS, for example, is a major opportunity for advertisers to access aggregated data; allowing them to target areas primed for growth, such as child-safe applications. For more insights, download our free whitepaper: Digital Advertising ~ What’s Next for Mobile Attribution? PC Advertising Growth to Slow Amidst Mobile-first Economy The report anticipates that desktop advertising spend will increase from $97 billion in 2022 to $142 billion in 2026, despite a diversion of spend towards handheld devices and the implementation of data protection regulation impacting cookie policies. The research identified video as a key channel for advertisers, with video ad spend expected to grow by 63% over the next four years, as the success of popular distribution channels, such as TikTok and YouTube Shorts, continues to drive demand for video advertising and justify premium charges. Therefore, the research urges marketers to ensure that video ads are optimised for smartphone and tablet consumption, in order to maximise return on investment.

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Facebook Small Advertisers Win Class-Action Status in Fraud Suit

Meta | March 31, 2022

A lawsuit accusing Meta Platforms Inc.’s Facebook of overstating its advertising audience got a lot bigger Tuesday when a court expanded the pool of plaintiffs to include more than 2 million small ad buyers. Dismissing what he called a “blunderbuss of objections” by the company, a federal judge in San Francisco ruled that the case can proceed as a class action on behalf of small business owners and individuals who bought ads on Facebook or Instagram since Aug. 15, 2014. The decision is another setback for the social networking giant after court filings in 2021 revealed that its audience-measuring tool was known by high-ranking Facebook executives to be unreliable because it was skewed by fake and duplicate accounts. Facebook’s lawyers argued in filings that the social media company has made “updates” to improve its user estimates. They also pushed back against the request for class-action status, saying the ad buyers didn’t show that all class members uniformly relied on the metrics to increase their spending and had ad budgets of various sizes. “It may be that class members differ in advertising budgets and scope of purchases, as Meta suggests, but Meta has not shown that these differences” make the case unsuited to be a class action, U.S. District Judge James Donato said. “It may be that class members differ in advertising budgets and scope of purchases, as Meta suggests, but Meta has not shown that these differences” make the case unsuited to be a class action, U.S. District Judge James Donato said. User metrics have also been at the heart of challenges against other social media companies. LinkedIn is facing a suit accusing it of inflating video-viewing metrics to lure and overcharge advertisers. Snap Inc., the parent of the Snapchat social media app, was sued in 2017 by a former employee who claimed the company was inflating growth metrics ahead of its initial public offering. The case was moved into closed-door arbitration and court records don’t indicate how it was resolved. In 2019, Facebook agreed to a $40 million settlement of a class-action suit brought by advertisers who claimed they overpaid for video ads based on overstated video-viewing metrics shared by the company. The current case was filed in 2018 by an e-commerce business that spent more than $1 million on ads and a seller of firearm accessories who spent around $350. Facebook executives, including Chief Operating Officer Sheryl Sandberg, knew the user metric called “Potential Reach” shown to digital ad buyers to help them set their target audience and budget was inflated and “not based on people,” the advertisers said in their complaint. As a result, advertisers ended up buying ads at a premium price, they said. “For years Facebook repeatedly confronted a choice between telling customers the truth or preserving its revenue: at every turn, Facebook chose its revenue,” lawyers for the ad buyers said in a court filing. Meta didn’t immediately respond to a request for comment on the ruling. The case is DZ Reserve v. Meta, 18-cv-04978, U.S. District Court, Northern District of California (San Francisco).

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Spotlight

Did you know that two-thirds of the world’s mobile data traffic will be video-based, by 2016? Video ads accounted for 35.6 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online. Check out our infographic, “Online Video Advertising – Statistics & Trends” to know more such interesting facts related to video advertising and much, much more.

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