Hivestack | November 03, 2022
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company today announced a partnership with RZK Digital, a data-driven DOOH media network operator offering large-scale LED panels distributed across high urban transport environments in Greater São Paulo. This partnership will integrate RZK Digital’s DOOH inventory into the Hivestack Supply Side Platform (SSP) allowing advertisers both from within and outside of Brazil to activate campaigns via private marketplace deals (PMP).
Currently, RZK Digital delivers over 210 million weekly impressions to captive urban audiences within bus terminals in São Paulo. Collaborating with them on a shared goal to reach international buyers, Hivestack’s full stack of programmatic DOOH technology solutions operating in over 25 markets globally will allow brands, agencies and omni-channel DSPs to purchase RZK Digital’s inventory at scale. Audience metrics made available by RZK Digital originate from 1st party sensors and are enriched with Hivestack´s mobile planning and attribution tools, offering real omni-channel metrics and the highest current standards on data transparency and privacy. Due to the huge success experienced along the last year, RZK Digital has recently announced it will expand to new bus terminals within São Paulo to triple its current impression inventory in this top Latin American DMA.
Hector Gonzalez, Chief Revenue Officer, USA and LatAm at Hivestack commented: “We're thrilled about our new partnership with the amazing team at RZK Digital. As a business, we are in the unique position to be able to bring our media owner partners new organic opportunities from within the immensely growing programmatic DOOH business in Brazil but also from the 25+ countries Hivestack is well positioned in and growing. We're excited to partner with media owners like RZK Digital that offer high quality venues/screens and impressions with high impact, in high trafficked areas within their country/market. Through partnerships like this, we are opening up the opportunity to leverage our audience data and insights to maximize each DOOH opportunity at scale to reach the right audience with the right dynamic creative at the right time.”
Eduardo Mantegazza, CEO of RZK Digital commented: “Since our inception as a company, our focus has been to build a data adtech that extracts value from the flow of people."
Eduardo Mantegazza, CEO of RZK Digital commented: “Since our inception as a company, our focus has been to build a data adtech that extracts value from the flow of people. As founder and CEO, I am very happy to see RZK establish such an important international partnership in our search for digitalization of the OOH media in Brazil.Plugging our business into the Hivestack network will not only improve business results and accountability for our clients, but also enrich the way in which companies perceive and plan to invest into the DOOH space.”
Leveraging data and technology offered by programmatic DOOH, brands are transitioning into more defined and measurable ways of connecting with their audiences at scale. Brazil represents a strong market for the OOH industry responsible for 30% of total OOH ad spend globally. Hivestack recently launched its full programmatic DOOH operations in Brazil, offering advertisers data-driven targeting solutions, agile buying models and unprecedented audience measurement capabilities and media owners a platform to offer their inventory to buyers in over 25 global markets through flexible mediums.
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Act!, AiAdvertising | November 14, 2022
AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders, today announced its early success in helping drive the expansion stage of the Act! CRM and Marketing Automation Platform. Together they are pushing the envelope on what is possible in digital advertising and marketing by embracing AI to advance audience creation and persona-driven targeting with AI-informed models that are delivering real result.
“Every company, and certainly every marketer, is seeking growth,” said Act! CMO Steve Martin.
“Every company, and certainly every marketer, is seeking growth,” said Act! CMO Steve Martin. “With AiAdvertising, we have found an innovative partner who enables our growth ambitions with next-generation AI/ML-enabled AdTech via their Campaign Performance Platform. As Act! pursues its growth goals, we’re excited to be partnering with an innovative leader in persona-driven digital advertising and marketing,” added Martin. “AiAdvertising continues to advance our efforts with AI-informed models that are delivering real returns for us.”
“We have achieved immediate and consistent results with AiAdvertising. These programs have contributed significantly to our lead volume and at a lower cost per lead. This has led directly to thousands of new prospects being introduced to the upgraded Act! product portfolio. AiAdvertising has fundamentally changed the way we target our promotions and has proven that persona-driven campaigns are not only more effective, but also lower our cost to acquire new customers. It’s a win/win,” concluded Martin.
“Act! is yet another successful example of how we are becoming the platform of choice for performance driven CMO’s. We provide an end-to-end solution which harnesses the power of AI and provides full transparency of what is working, what is not, and what to do next,” said AIAD CEO Jerry Hug. “Consistent with their roots, and to their credit, they are innovators and early adopters, and we are looking forward to helping them achieve their ambitious growth goals,” Hug added.
Act! is the leading CRM and Marketing Automation platform that empowers small and midsize businesses to market better, sell more, and create customers for life. For more information about Act! Please visit www.act.com.
AiAdvertising, Inc. (OTC: AIAD) is a next-generation AdTech company that is harnessing the power of artificial intelligence (AI) and machine learning (ML) to build software for today’s marketing leaders. We are focused on eliminating waste and maximizing the return on digital ad spend.
Our flagship product, the Campaign Performance Platform, is a subscription-based, end-to-end Ad Management solution. The platform empowers brands and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns.
For more information about the Company, please visit www.AiAdvertising.com or our LinkedIn or Twitter pages.
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Smartly.io | October 27, 2022
Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new survey findings that highlight consumers’ plans and preferences for this holiday shopping season. Included in the findings is how digital ads impact their decision-making. Conducted by Dynata, the survey of 1,000 U.S. consumers reveals that 40% of consumers say they will start shopping for holiday gifts earlier in 2022, and almost half of holiday shoppers have either already started shopping or are planning to start within the next month.
With a continued push toward e-commerce in mind, Smartly.io’s survey findings – including year-over-year trends from prior studies – point to a growing interest among consumers to use social media to aid their online shopping journeys. Specifically, 55% of respondents say they are open to making holiday gift purchases directly via a social media ad this holiday season. Further, Facebook continues to be the leading platform that respondents say they would consider making a holiday gift purchase from. However, since last year, YouTube has gained popularity over Instagram, rising 5% to 39% of consumers surveyed. TikTok is also increasing in popularity among consumers, with 24% saying they would consider purchasing holiday gifts from the platform, a 6% increase from 2021.
“For brands wanting to make an impact on consumers this holiday season, multi-platform strategies that tie-in discounts, personalization, and creator content across channels will be crucial,” said Lyle Underkoffler, CMO of Smartly.io. “This data shows that there is a greater opportunity for consumers to discover, and even purchase, products and services from their social media feeds as long as retailers can deliver relevant, personalized, and creative ads.”
Additionally, inflation is having a profound effect on how consumers shop this holiday season. Our data shows that 1 in 5 consumers say they are unsure if or how their shopping plans might change as a result of the current economic climate. Further insights show there is an opportunity for digital advertisers to create new experiences and forge better connections with these consumers via the following:
Discounts, Discounts, Discounts!
For both 2021 and 2022, discounts were ranked as the number one thing influencing consumers' decisions to buy products through digital ads. This year, due to market inflation, ads that offer discounts and coupon codes will be pivotal for brands looking to meet shoppers’ budgets and capture their attention this holiday season.
Making it Personal
Personalization continues to be at the top of the list when it comes to attracting audiences online. 60% of those surveyed rated an ad that is relevant or personalized to them as a deciding factor in purchasing holiday gifts from digital ads.
Be Transparent and Trustworthy
More than a third of respondents ranked a brand's trustworthiness as a crucial factor in deciding whether to purchase gifts from a digital ad. As consumers become more focused on how brands use their data, this is increasingly important.
Collaborating with Creators
Nearly 1 in 4 consumers get gift ideas from creators and influencers, and 66% of consumers say they are either somewhat or very likely to interact with a brand or its products based on content from an influencer or creator that they follow.
Embracing a Multi-Platform Strategy
81% of Gen Z is active on Instagram compared to 47% of general consumers. Incorporating multi-platform strategies that leverage the strengths of each channel allows brands to engage and create genuine connections with their desired audiences, leveraging each individual channel and platform to the best of its abilities.
Learn more about this latest research from Smartly.io, and how brands can capitalize on their digital advertising strategies this holiday season.
About the Study
In a study commissioned by Smartly.io, Dynata surveyed 1,000 consumers to uncover year-over-year trends as well as take a closer look at when consumers are beginning to shop for the holidays and, specific to this year, how the economic downturn may affect their plans. Respondents were located in the U.S. and were over the age of 18. The survey was conducted in September 2022.
Powering beautifully effective ads, Smartly.io automates every step of social advertising to unlock greater performance and creativity. We combine creative technology, ad buying automation, and intelligence with outstanding customer service to help 700+ brands scale their results—on Facebook, Instagram, Pinterest, Snapchat, and TikTok. Last year Smartly.io acquired Ad-Lib.io and Viralspace.ai and are now a fast-growing community of over 800 Smartlies with 21 offices around the world, managing over $4B in annual ad spend and growing rapidly and profitably. Visit Smartly.io to learn more.
Teikametrics | September 12, 2022
Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, announced today that it will be part of a breakout session at Amazon Accelerate next week at the Seattle Convention Center.
Teikametrics’ Laura Pattison, the company’s director of premium services, will participate in the “Visualizing Your Advertising and Retail Performance” panel, a discussion of how to use advanced analytics and data visualization to understand where a seller’s spend is going and what they’re getting out of it. The panel is set for 11:45 am-12:15 pm Pacific Time on Thursday, Sept. 15.
“Strong reporting combined with effective data visualizations can lead to better decisions,” Pattison said. “I expect a lively discussion around the best practices and tools for crafting insightful analytics for managing your business.”
Amazon Accelerate is the company’s annual seller conference, designed to give selling partners the opportunity to hear directly from Amazon senior leaders about new products and resources, along with deep-dive breakout sessions on topics that will help sellers accelerate their businesses.
“We’re looking forward to sharing what we’ve learned from helping thousands of brands accelerate their success with Amazon Ads,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics.
“We’re looking forward to sharing what we’ve learned from helping thousands of brands accelerate their success with Amazon Ads,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “Without robust instrumentation, you’re flying blind. Our focus has always been data to accelerate growth, so we’re excited to share our knowledge and help sellers break through their plateaus.”
Teikametrics also will be hosting attendees at the conference expo at the Seattle Convention Center.
Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.