Donald Trump poised for big advertising blitz

Fredreka Schouten | September 27, 2016

Donald Trump poised for big advertising blitz
WASHINGTON — The $18 million Donald Trump and the Republican National Committee raised in a day will help support a major advertising campaign and boost the party’s voter-turnout efforts, Trump’s finance chairman said Wednesday.

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Advertisers hire media agencies primarily because of their specialist ability to use data and research to select the most appropriate channels for the job in hand, and then to negotiate the best prices from those channels. The combination of these two skills ensure the best possible value for their

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