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E-commerce analytics platform Profitero joins Publicis in a $210 million deal

Publicis Groupe, Profitero | May 04, 2022

Profitero joins Publicis
Publicis Groupe has announced the acquisition of Profitero, a well-established SaaS global ecommerce intelligence platform. Profitero helps brands with digital shelf visibility and actionable insights to grow market share and profits.

The transaction is thought to be worth around 200 million euros ($210.73 million), but the terms have not been disclosed. According to Crunchbase, Profitero has raised $48.7 million in funding and employs 300 people. 

Profitero has been active since 12 years in the industry and has the headquarters based in Boston. Profitero analyzes search results and product pages on over 700 retail websites in 50 countries to assist brands in calculating category share, traffic, and conversion rates. It is well-known for its collaboration with a variety of brands, including Bose, General Mills, Kraft Heinz, Pernod Ricard, and L'Oreal, in order to improve the sales and profitability of their e-commerce efforts.

Profitero will have access to the resources and expertise required to develop its analytics core by partnering with Publicis Groupe.

As a result, it will be the first global commerce platform to truly empower brands by, among other things, using predictive intelligence to deliver the best product experience, optimize content, increase organic search results, compare prices with competitors, monitor product availability, and track customer ratings and reviews.

Publicis in it press release states that Profitero's products, technology, and 300 staff will help Publicis Groupe scale and supercharge its existing commerce capabilities around the world. By combining four strategic pillars, Publicis is now ideally positioned to assist its clients in exponentially increasing their online sales.

These four pillars are:
People:
Epsilon’s CORE ID® offers the consumer buying habits with the help of than 300 million consumer profiles worldwide.

Product: The predictive commerce intelligence of Publicis and Profitero will make brands able to scale the product performance and have a competitive edge with the help of across dozens of metrics, including paid and organic search placement, product content, pricing, stock availability and reviews across 700+ retailers by tracking and analyzing over 70 million products.

Placement: CitrusAd, a leader in retail media, and Publicis Media's scale will help brands with retail media planning, ad placement management and improved consumer journey.

Platforms: Publicis Sapient's leading business transformation expertise, combining consulting, design, and engineering to build platform-based businesses blending marketing, sales, and service, enables clients to have better experiences across the customer journey, as well as greater agility and faster time to market.

Profitero will remain a product-focused company within Publicis, led by CEO Bryan Wiener and President Sarah Hofstetter.

“By adding Profitero to our existing assets, we are now uniquely positioned across the four key pillars our clients need to connect, to capture an unfair share of the exponential growth in online sales,” said Publicis Groupe chairman and CEO, Arthur Sadoun.

“By adding Profitero to our existing assets, we are now uniquely positioned across the four key pillars our clients need to connect, to capture an unfair share of the exponential growth in online sales,” said Publicis Groupe chairman and CEO, Arthur Sadoun.

“With us, our clients will seamlessly understand people, how they shop better than anyone else, thanks to Epsilon; optimise their online product catalogue thanks to Profitero; maximise their online spend with retailers thanks to CitrusAd and the scale of Publicis Media.

“And they will be able to deliver unique, creative, customer experiences, through platforms backed by Publicis Sapient’s engineering expertise. I am delighted to welcome Sarah, Bryan, and their outstanding team of experts to the Publicis family.”

Profitero CEO, Bryan Wiener added “This is the best of both worlds as we retain our entrepreneurial spirit as a product-led organisation while benefiting from the Publicis Groupe’s diverse capabilities and scale.

“This brings immediate value to our clients and employees with increased product and technology investment, infusion of new media and content activation capabilities and tapping into the Groupe’s global talent to fuel our continued growth.”

In the last two years, commerce has been one of the fastest-growing business verticals for agency networks, resulting in significant investments in products and services. In 2020, WPP and Havas launched commerce units. With the launch of Everymile in April of this year, WPP increased its capacity to support direct-to-consumer businesses.

In the last two years, commerce has been one of the fastest-growing business verticals for agency networks, resulting in significant investments in products and services. In 2020, WPP and Havas launched commerce units. With the launch of Everymile in April of this year, WPP increased its capacity to support direct-to-consumer businesses.

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MobileFuse | December 16, 2022

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Hivestack, Quotient | November 23, 2022

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Proxima Releases Survey That Shows Where Advertisers Are Placing Their Bets For 2023

Proxima | November 16, 2022

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