AD NETWORKS

ENGINE Media Exchange Data Connected Marketplace™ Expands with Audigent SmartPMP™ First-party Data Solution

ENGINE Media | January 28, 2022

ENGINE Media Exchange (EMX), a leading SSP and end-to-end technology solution, and Audigent, the leading data activation, curation, and identity company, have teamed-up to expand the first-party data capabilities of EMX's Data Connected Marketplace™. As a result, digital media buyers using EMX's SSP will benefit from Audigent's SmartPMP™ product, which leverages inventory and data from established publisher and data partners. Audigent also provides digital media buyers with capabilities to optimize during campaigns which allows for continuous improvement.

As a preferred SSP of Audigent's SmartPMP™ product, EMX provides greater audience lift, targeting, scale and delivery. EMX's data connected marketplace has proven to drive 2x lift in audience reach.

"The cookieless future is powered by new ways of thinking about data, and EMX is prepared with our expansion of the Data Connected Marketplace™ with Audigent's leading identifiers," said Michael Zacharski, CEO of ENGINE Media Exchange (EMX). "Our partnership also reinforces our commitment to provide media buyers with greater fidelity, accuracy, and visibility in ad targeting."

EMX's Data Connected Marketplace™ shifts data application to the SSP and provides buyers a self-serve audience builder tool that provides forecasting and full visibility into addressable inventory and pricing. Included in a campaign as a single deal ID, Audigent's Smart PMPs™ enable the projection of audience scale and direct supply-path optimizations, streamlining the buying process. With the integration of Audigent data, EMX Data Connected Marketplace™ will now provide buyers with more value and flexibility.

Leveraging unique data through Audigent's SmartPMP™ product in combination with ENGINE Media Exchange's direct-to-publisher marketplace has enabled more efficient and impactful audience executions at scale for our campaigns." 

Greg Langer, Director, Programmatic Supply, Havas Media.

"The future of programmatic is the simultaneous curation of media and data. With EMX, we will be able to bring curation to life with the incredible breadth of premium supply. Built on our Hadron identity – these are solutions that will drive value now and continue to perform into the cookieless future," said Greg Williams, President, Audigent.

As an independent end-to-end programmatic solution, EMX has invested in creating technology that solves key issues that have challenged the industry. Historically, private marketplaces have been owned by DSPs and built on cookies, requiring triangulation between data platforms, SSPs and DSPs making PMPs traditionally unreliable prior to launch in terms of scale. EMX Data Connected Marketplace™ is not reliant on cookies and offers brands self-serve forecasting tools that provide buyers confidence in cross-channel PMP performance.

About ENGINE Media Exchange (EMX)
ENGINE Media Exchange (EMX) is a leading, end-to-end technology and programmatic solution, purpose built to evolve today's digital marketplace. EMX brings truth, transparency, and integrity to the programmatic ecosystem, solving key issues that have challenged the industry. It creates both programmatic and managed service solutions designed to unify advertisers, platforms and publishers across digital media channels — including CTV, Video, Display, Search and Social. While recognized as a leading global independent solutions provider for the digital marketplace – EMX is ENGINE's fully owned technology and programmatic solution and powers its media business. ENGINE is a global, full-service media and marketing services company that unites culture and commerce to move brands forward faster.

About Audigent
Audigent is the leading data activation, curation and identity platform.  Audigent's pioneering data platform unlocks the power of privacy-safe, first party data to maximize addressability and monetization of media at scale without using cookies.  As one of the industry's first data curation platforms powered by its unique identity suite (Hadron ID™), Audigent is transforming the programmatic landscape with its innovative SmartPMP™ and ContextualPMP™ products, which use artificial intelligence and machine learning to package and optimize consumer-safe data with premium inventory supply at scale.  Providing value and performance for the world's largest brands and global media agencies across 100,000+ campaigns each month, Audigent's verified, opt-in data drives monetization for premium publisher and data partners that include: Condé Nast, TransUnion, Warner Music Group, Penske Media, a360 Media, Fandom and many others

Spotlight

Online Audience Targeting We’ll keep on building the future of digital advertising while nurturing our 3 core values – sustainability, transparency and privacy.


Other News
AD NETWORKS

Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio

Adswizz | November 30, 2022

AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), and other digital audio advertising technology while providing marketers with access to millions of engaged listeners. The markets covered by the exclusive agreement include the United States, Canada, the United Kingdom, Ireland, Germany, France, the Netherlands, and Australia. Founded in 2002 in Santa Barbara, California, Sonos is a leading sound experience company. The inventor of multi-room wireless home audio, Sonos empowers listeners with effortless, immersive experiences and exceptional sound that connects them more deeply to the sounds that move them. Sonos Radio, which debuted in 2020, is a free streaming radio service for Sonos customers that provides listeners access to expertly-curated music stations, original shows, and tens of thousands of live broadcasts from around the globe through the Sonos app. The global smart speaker market experienced a compound annual growth rate of 7.1% between 2021 and 2022, according to The Business Research Company, and Sonos is a leader in the premium segment of this market. The number of households using Sonos’ products increased by 1.4 million to 14 million in the fiscal year 2022. Sonos Radio is the number one most-listened-to service on Sonos, accounting for nearly 30% of all listening and attracting an affluent and educated audience—70% have a household income of USD$100,000 (£83,500) or more—and 87% live in urban and suburban areas. The expanded relationship combines the power of AdsWizz’s state-of-the-art audio technology with leading sales channels, including SXM Media, the combined advertising sales group of Sirius XM Holdings Inc. This pairing of technology and sales expertise is expected to provide Sonos with a more streamlined approach to monetising its content. Advertisers can access Sonos' audio inventory via AdsWizz's connected demand sources. These include AudioMatic, AdsWizz’s demand-side platform; the AdsWizz Marketplace, which enables publishers and advertisers to easily transact on audio inventory; and AdsWizz direct integrations with major third-party demand-side platforms (DSPs). “Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to be able to connect advertising exclusively with Sonos Radio's inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” said Marsha Fischer, VP of strategic partnerships at AdsWizz. “Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to be able to connect advertising exclusively with Sonos Radio's inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” said Marsha Fischer, VP of strategic partnerships at AdsWizz. Amanda Dwyer, head of commercial for Sonos Radio at Sonos added: “AdsWizz has proven to be a powerful ad tech provider, which made it an easy choice when considering monetisation opportunities. AdsWizz and its extended sales team really get it when it comes to the premium nature of the Sonos Radio audience, our content offering and our differentiation in the audio entertainment market.” About AdsWizz AdsWizz, a subsidiary of SiriusXM, is the technology engine powering the monetisation of audio content worldwide. A pioneer in the space, AdsWizz provides publishers and independent content creators with the tools they need to scale their audio business, while offering marketers innovation at scale, allowing them to connect with audiences globally. From radio, streaming, and podcasts to dynamic ad insertion, advanced programmatic, contextual targeting, and first-to-market audio ad formats, only AdsWizz seamlessly connects an entire ecosystem of audio buyers and sellers with the click of a button.

Read More

ADVERTISER PLATFORMS

Proxima Releases Survey That Shows Where Advertisers Are Placing Their Bets For 2023

Proxima | November 16, 2022

Despite disappointing Q3 earnings for major ad platforms, a recent survey from data science company, Proxima, shows that marketers remain committed to ad platforms, even after a year of chaos and low satisfaction rates. While investors are scrutinizing the valuations of these platforms, the majority of consumer brands remain committed to digital advertising, both old and new channels, while seeking new ways to improve customer targeting. Approximately 80% of respondents report plans to maintain or increase their digital marketing budgets, including their spend on social media platforms, over the next quarter. With 40% of respondents reporting a negative impact on marketing effectiveness from Apple’s privacy changes, nearly 100% invested in at least one way to enhance performance including the use of attribution software, third-party data solutions, partnering with like-minded brands or investing more in creative development. Proxima surveyed more than 150 consumer retail brands to gauge how the changes in digital advertising over the past year have impacted their advertising budgets, overall effectiveness and future plans. Roughly half the respondents noted their top two challenges to marketing effectiveness have been “limited budgets” and “difficulty reaching their target customer,” with a disproportionate impact felt by smaller brands. “The combination of Apple’s new privacy policy, the economic environment and continuing supply chain issues have made 2022 one of the most chaotic years for consumer retail advertisers,” said Alex Song, CEO and founder of Proxima. “The combination of Apple’s new privacy policy, the economic environment and continuing supply chain issues have made 2022 one of the most chaotic years for consumer retail advertisers,” said Alex Song, CEO and founder of Proxima. “However, marketers are not walking away from these platforms and our data suggests that many brands are in fact finding innovation in the chaos and are prepared to embrace the upheaval moving forward.” Additional survey findings include: 75% of companies remain committed to industry leader, Facebook, despite roughly 60% reporting being neutral or dissatisfied with the ad platform. The marketing leaders surveyed show the greatest optimism for Google, with 85% of respondents planning to either increase or maintain their Google spend, suggesting brands are seeing dependable results in paid search. Advertisers may still be willing to experiment with platforms like TikTok that are growing in popularity but still maturing in their ability to deliver for advertisers. Roughly 43% of companies surveyed plan on increasing their TikTok spend, despite TikTok showing some of the lowest satisfaction scores, with 46% reporting dissatisfaction with the platform. Brands addressing targeting challenges head on are making progress. Just over 30% of participants report using third-party data solutions to increase marketing effectiveness, with 60% finding improved targeting and increased return on advertising spend (ROAS). As marketers look to 2023, they are identifying new ways to increase advertising effectiveness through partnership marketing, investing in creative and implementing third-party solutions. “Proxima is the key to customer acquisition after Apple’s privacy shake-up,” said Randall Stainton, Director of Growth, Finn. “They’ve been instrumental in improving advertising efficiency and helping us find new customers to grow our business.” About Proxima Proxima uniquely leverages a proprietary database of anonymized consumer data to help brands better reach the right consumers across all major platforms. Proxima is platform agnostic and delivers a return on advertising spend that’s on average 40% more efficient than standard campaigns. Some of Proxima’s customers include KISS, Apt2B, Kindra, Act + Acre Haircare, Gobble and more.

Read More

DISPLAY ADVERTISING

Kevel Relay Expands into Growing DOOH Ecosystem

Kevel | November 10, 2022

Kevel Relay, the suite of programmatic APIs that allow publishers to unify, mediate, and control their auctions, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and is expected to reach USD$27bn (£23.5bn) by 2025. Today, (November 7th, 2022) Relay announces integrations with Magnite, Hivestack, and Place Exchange, and expects more integrations to come by the end of the year. With these integrations, Kevel Relay provides out-of-home media owners the ability to sell their inventory programmatically without giving up control or transparency over the auction. Programmatic DOOH transactions are still characterised by waterfall bidding methods and reserving spots in the loop for specific advertisers or demand partners. With Relay’s APIs, out-of-home publishers can open programmatic auctions on each individual ad placement. Relay’s integrations allow media owners to combine demand from multiple programmatic partners with direct sold ad servers across all programmatic formats. Access to Relay’s APIs are available on a SaaS basis. Kevel doesn’t own any demand or operate as an SSP. Instead, Kevel works through integrations with top SSPs like Magnite, Place Exchange, and Hivestack. This model allows for Kevel to maintain its neutrality in mediation of demand and transparency of auctions. With more programmatic availability and transparency, the DOOH ecosystem can drive better outcomes for publishers and advertisers further accelerating growth in the space. “Kevel Relay allows out-of-home media owners to build a powerful mediation layer to unify their auctions and manage omnichannel demand creating new revenue opportunities in the DOOH ecosystem” says James Avery, founder and CEO of Kevel. “Kevel Relay allows out-of-home media owners to build a powerful mediation layer to unify their auctions and manage omnichannel demand creating new revenue opportunities in the DOOH ecosystem” says James Avery, founder and CEO of Kevel. “We are excited to work with Kevel and their Relay product to bring programmatic efficiency to the fast-growing DOOH space,” said Grant Sterling, VP of business development at Magnite. “We look forward to collaborating with Kevel to bring premium DOOH media owners together with advertisers in a transparent and streamlined way through Relay.” About Kevel Kevel.co gives you the APIs needed to quickly build your own platform for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more online revenue. Customers like WeTransfer, Ticketmaster, Yelp, Strava, Mozilla, and many more have already launched successful platforms on Kevel.co.

Read More

PROGRAMMATIC ADVERTISING

Hivestack partners with China’s leading offline advertising solution provider, Focus Media

Hivestack, Focus Media | November 24, 2022

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across China. Focus Media covers 2.6 million elevator terminals across China with a wide selection of interactive digital screens, including elevator screens and movie theater media networks through which advertisers can reach and engage with 300 million urban residents in China in over 230 cities on a daily basis. Integrating Focus Media’s inventory into Hivestack’s global SSP will provide unparalleled access to prime OOH media locations across China and will allow for advertisers from within China and from global markets outside to seamlessly plan, activate and measure programmatic DOOH campaigns and drive business outcomes. Aileen Ku, General Manager China, Hivestack said: “We are thrilled to be partnering with Focus Media, one of the world’s leading out of home (OOH) advertising companies. It is such an important addition on our supply side platform, which offers many boundless opportunities to expand and elevate our current inventory, enabling Chinese and global brands more accessible in the market to reach their target audiences with more precision.” Andreas Soupliotis, Founder & CEO of Hivestack commented: “Our partnership with Focus Media represents a significant milestone for our business in China. We began this journey two years ago by replicating our tech stack behind the Chinese firewall to be able to power inside out opportunities for Chinese brands and also outside-in transactions, bringing overseas revenue to Chinese DOOH media owners. We are now ready for the next phase of Hivestack China - to power domestic transactions. With our Focus Media partnership, we now have incredible scale in China - enough to convince Chinese marketers to augment omnichannel budgets to include programmatic DOOH. China has been a big investment and commitment for us - we are so excited to see our vision bear fruit.” Cindy Chen, Chief Strategy Officer, Focus Media added: “We are excited to announce this strategic partnership with Hivestack as we continue to develop our programmatic digital out of home (DOOH) offering across China. The way in which Hivestack has built their technology in China is extremely valuable to our business as Focus Media has been offering "targeted" premium ads to reach a subdivision of specific audiences. This can now be further empowered with advanced technology and data from Hivestack.” Jason Jiang, Chairman & CEO, Focus Media said: “With the advantages of Focus Media’s centralized media resources and our strong brand exposure in the market, this partnership with Hivestack will help advertisers in China and globally to achieve rapid business growth.” Jason Jiang, Chairman & CEO, Focus Media said: “With the advantages of Focus Media’s centralized media resources and our strong brand exposure in the market, this partnership with Hivestack will help advertisers in China and globally to achieve rapid business growth.” Leveraging technology and data, programmatic DOOH is empowering brands to connect and engage with audiences outside of their homes in a more concise and measurable way than ever before. Media owners are increasingly leaning towards generating DOOH revenue via programmatic. Through this new partnership, Focus Media and Hivestack have created an incredible opportunity for advertisers to engage with 300 million mainstream consumer groups in China, bringing the OOH industry to new heights with new innovation and new business breakthroughs in China.

Read More