PPC Profit Pros | July 01, 2022
Top Digital marketing agency PPC Profit Pros, founded and led by performance marketing expert, Aaron Adamson, is adding in CallRail software into their powerful mix of deep pay-per-click marketing experience, and proven expertise in three of the world's top artificial intelligence and machine learning marketing platforms, Skai (formerly Kenshoo), Adalysis, and Unbounce. This digital marketing firm has a track record of growing profits, 25% to 327%, across all industries and for B2C and B2B brands. Now, with CallRail in their toolset, PPC Profit Pros will be able to track your offline call center type conversions and tie them back to the PPC keywords and ads that produced your leads and sales allowing for offline profit maximization.
With CallRail, PPC Profit Pros can set up personalized call routing for all of your tracked numbers, give your customers options for text messaging, and allow you to engage your customers with automated responses so that your customers know when they will hear back from you.
"CallRail has a lot of great features for our clients, but from our standpoint, the best one, is the ability to send the call lead into our clients CRM with special tracking that tells us what Google PPC keyword, ad and landing page was involved. This gives us something really special. We can finally tie these offline transactions to the online places that our clients are spending money on, and dial the whole system into maximum profit! We have seen amazing profit increases with our clients, whereby we typically can double their profit on call center calls,We use specific tools for specific purposes, at each point from ad impression to lead and sale. These tools are complex, but we've become experts with them, which allows us to give valuable time back to brands; time that they can use to work harder on their businesses."
- Aaron Adamson Founder and CEO,PPC Profit Pros.
About PPC Profit Pros-
PPC Profit Pros is an online marketing firm that combines vast experience, exceptional tools, and robust analytics with exceptional marketing techniques to maximize performance in the following areas: Paid search marketing, social PPC, retargeting, performance display, and conversion rate optimization.
Matterkind | July 26, 2022
Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising. The report, titled “Diversity & Equity in Advertising: A Holistic Approach,” offers practical, actionable advice for brands wanting to put DEI at the heart of their marketing and communications. Backed by research conducted in partnership with international research consultancy MTM, Matterkind’s report aims to guide brands on their respective journeys in conscious marketing. The report found that over 50% of people think it’s important for advertisers to ensure they reach a diverse range of audiences – and this rises to 70% for people who are likely to engage with ads.
Throughout the white paper, Matterkind emphasizes the importance of intentionally prioritizing DE&I efforts for advertisers, and what can be done to make meaningful improvements within current strategies. The findings are clear in that the consumer public at large has, in recent years, become more aware of discrimination and inequity for diverse groups resulting in an increased demand for advertisers to act.
Matterkind complements its findings by laying out actionable and holistic strategies for integrating and prioritizing an organization’s DE&I efforts with their marketing strategy, creative, internal organization, and media planning and buying, to ensure that goals are achieved.
Some additional key findings of the report explore how:
Customers favor diverse advertisers
50% of customers agree that they are more likely to recommend a product or service if their advertisements are diverse and representative.
45% of customers feel that they are more likely to buy a product or service if its advertisements are diverse and representative.
44% of customers would not engage with a brand they felt was not taking diversity and representation seriously.
36% of customers have boycotted a brand because of issues with diversity and representation.
Advertisers see DEI as a priority and are adapting their marketing approach
More than 90% of the advertisers say that reducing bias and discrimination in marketing and advertising is now a priority.
As it relates to marketing strategy, Matterkind anticipates a 23% increase in advertisers adopting strategies to address underrepresented groups over the next 3 years compared to the last 3 years.
When considering adapting creative to ensure representation of different groups, there is an anticipated 5% increase in advertisers adopting strategies to address underrepresented groups over the next 3 years compared to the last 3 years.
Advertisers anticipate addressing internal diversity will increase 11% over the next 3 years compared to the last 3 years.
“Yesterday’s customer is not today’s customer, and it is mission critical that brands and advertisers do everything in their power to engage their audiences consciously, with relevance and respect. The best way to do that is by authentically investing and acting on impactful DE&I strategies, and what we’re seeing throughout both the report’s findings and general consumer behavior is that audiences are demanding representation and inclusion to be key brand priorities for advertisers. Matterkind’s goal is to help brands take actionable and meaningful steps in turning their DE&I goals into reality,” said Erica Schmidt, Global CEO of Matterkind.
“The importance of ensuring that advertisements are reaching diverse audiences has never been more clear, as impactful ad campaigns have the potential to shape and address social issues. As consumers continue to demand that brands take a stand against inequity, brands must adapt a holistic DE&I program that ensures campaigns prioritize diversity, equity, and inclusion across all stages of campaign development to authentically build their audiences and reach,” said Dr. Femi Olu-Lafe, SVP, Culture and Inclusion at Acxiom, Kinesso, and Matterkind.
For more information or to download the report, please click here. Additional imagery is available upon request.
Matterkind, IPG’s activation intelligence company, drives better business outcomes while putting the customer experience first. Through the lens of conscious marketing, they employ ethical data, through patented applications, to deliver addressable activation intelligence. Matterkind strengthens connectivity between brands and their audiences, through trusted partnership, excellence, and expertise. Matterkind is a part of Kinesso, the marketing technology unit of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Matterkind.com.
LG Ads Solutions | September 16, 2022
LG Ads Solutions, the connected TV and cross-screen advertising service, today announced a global rollout of its proprietary automatic content recognition (ACR) technology across LG TVs globally. The rollout will replace legacy technology, and put the new ACR solution on millions of smart TVs across Europe, Africa, Asia-Pacific, Latin America, and Australia.
As of September, LG Ads Solutions will be the exclusive provider of all LG CTV inventory and data on a worldwide basis. The rollout covers 27 countries across the Americas, Europe, Africa and Australia. ACR provided by LG Ads Solutions is already active on LG smart TVs in the U.S.
Chief Executive Officer Raghu Kodige said, “This ACR rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions."
Chief Executive Officer Raghu Kodige said, “This ACR rollout marks the next major phase of our global CTV advertising business with LG Ads Solutions. It is a highly significant moment for brands across four continents, who increasingly need to reach cord-cutters and light-TV viewers who have migrated to OTT services, and to understand incremental reach over traditional linear TV services. Now with LG Ads Solutions, brands globally can plan, activate, and measure CTV advertising using the industry’s best ACR data set to help guarantee campaign success.”
Chris Jo, Senior Vice President, Head of Platform Business at LG Electronics Home Entertainment Company, said, “Since the LG Ads Solutions launch, the team has created tremendous momentum for the business globally. This ACR rollout is another great milestone that demonstrates their drive, commitment to excellence, and dedication to bringing the best possible advertising solutions to brands and agencies around the world.”
The ACR data, which is in global and regional compliance with all consumer data privacy regulations, helps brands understand, in an anonymized fashion, which TV ads have aired, or not aired, and how many times, in any given household. For brands, this means it can increase frequency levels for underexposed households, cap frequency for overexposed households, conquest households that are exposed to competitor’s ads, and more. Of major importance, it informs brands and agencies which households they are missing completely due to cord-cutting.
The data can also be used to measure the effectiveness of the ad. Two use cases, for example, are that it can determine if an ad drove viewers to a particular TV show or movie, or if it drove downloads and registrations to an OTT app or service.
LG Ads Solutions already powers CTV campaigns in over 40 countries globally. Now, brands in any country covered by the ACR rollout can immediately begin working with LG Ads Solutions to understand TV audience viewership in their country at a granular level, in order to pinpoint granular audience segments and to optimize reach, frequency, and ad effectiveness across linear and streaming television.
About LG Ads Solutions
LG Ads Solutions is the leading connected TV and cross-screen advertising service, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented TV landscape, and maximize return on ad spend. The company brings together LG’s years of experience in delivering premium home entertainment products to consumers worldwide, with big TV audience data and Video AI designed to connect brands with audiences across all screens and understand resulting business outcomes. We are growing fast globally, and we are hiring! Contact us at email@example.com.
Liberated Syndication | August 29, 2022
Today, Liberated Syndication Inc. ("Libsyn") announced that the Company has surpassed generating $50 million in advertising earnings for podcasters and has completed a new Automatic Advertising Solution to assist publishers with generating programmatic advertising revenues.
"As the industry pioneer, Libsyn has provided the industry's first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to help podcasters thrive," said Brad Tirpak, CEO of Libsyn.
"As the industry pioneer, Libsyn has provided the industry's first podcast hosting platform and has continued to invest in industry-leading hosting and monetization tools to help podcasters thrive," said Brad Tirpak, CEO of Libsyn. "We have successfully connected thousands of podcasters to over a thousand advertisers. I am proud of the team for reaching the $50 million milestone."
"Libsyn's AdvertiseCast is the industry's premier podcast advertising marketplace that connects advertisers with podcasters and has successfully scaled host read advertisements for a full spectrum of brands," continued Dave Hanley, the company's Chief Revenue Officer. "AdvertiseCast makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators. Generating over $50 million for podcasters is just the first step - and the Company has added our Auto Ads solution and will continue to invest in ad-tech innovation to help podcasters generate additional revenues."
Sees Strong Demand for Automatic Ads Solutions via Closed Beta
In May, Libsyn and AdvertiseCast introduced new programmatic capabilities with its Auto Ads solution via a closed beta for podcasts hosted on Libsyn. The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The automated podcast ad solution allows for contextual relevance, buying efficiency, and dynamic insertion of ads in real time, allowing advertisers to reach high-value audiences with relevant messages. Ad spots can be placed in mid-roll, pre-roll, and post-roll locations, and podcasters are provided with tools to strategically locate ad markers in order to optimize listener experience. The Auto Ads solution leverages a network of several advertising demand partners in order to help Libsyn-hosted podcasts maximize their earning potential.
Podcasters are provided with an opportunity to create a revenue stream from their podcast with little to no additional effort. More importantly, this solution allows them to earn revenue from their full back catalog of historical episodes.
This programmatic solution is a supplement for shows who run host-reads today or a standalone option for shows who don't want to do host-reads or don't reach the size threshold for host-reads. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters.
At Podcast Movement 2022, Libsyn will be inviting customers to enroll to participate in its expanded beta program for its Auto Ads solution. Those interested in participating can submit an application here.
About Liberated Syndication
Founded in 2004, Liberated Syndication Inc. ("Libsyn") is the leading ‘Podcasting As A Service' platform that empowers creators to host, distribute, monetize, amplify, and measure their audio content. In 2021, the Company delivered over 6 billion downloads and hosted over 5.8 million podcast episode files from more than 75,000 podcasts around the world. Libsyn's dynamic, open ecosystem is designed to meet the needs of the full spectrum of podcast creators and foster the effortless creation, development, monetization, and growth of their podcasts. Brands powered by the Company include podcast creation platform, Libsyn Studio; Glow; web hosting platform, Pair Networks; and Libsyn's AdvertiseCast, the industry's premier podcast advertising marketplace that connects advertisers with podcasters. Visit libsyn.com or investor.libsyn.com for more company information.