Facebook announces overhaul of privacy policies

Omar Oakes | March 08, 2019

Facebook announces overhaul of privacy policies
Facebook founder Mark Zuckerberg has announced radical changes to the social media giant’s privacy policies.   In a surprise move that Zuckerberg admitted would attract criticism, he revealed Facebook would move towards default auto-encryption for all messaging on its platforms, including Instagram and Messenger.   Facebook also owns WhatsApp, which already features end-to-end messaging encryption, and is working on integrating the back-ends of its messaging platforms into one system.   However, message encryption limits Facebook’s scope to make money through programmatic advertising as its user data is key to targeting.   Facebook would also delete messages, instead of storing them indefinitely, as well as refuse to store data in countries with records of human rights abuses.

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Social Media Advertising is relatively new opportunity to expose your brand to millions of users. In this video Laura explains which social platforms you can advertise on and the various options for each. Don't forget to Subscribe to our channel to receive a new Digital Marketing video each week

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