Facebook Enhances Its Performance With A Browser Extension Called AdLibrary Helper

Facebook | May 28, 2020

  • As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers.

  • AdLibrary Helper is a free Facebook ad spy tool.

  • Its data comes from Facebook's official ad library.


As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. Its grant program for small businesses in this relentless pandemic is an obvious example in this regard.

Apart from this laudable favor for small businesses, it also offers a handful of valuable resources for the advertisers. Facebook’s adlibrary is one such example. The library contains a collection of all the ads that are currently running from Facebook. The collection als o includes the ads running across Facebook’s related publishing networks such as Instagram, Messenger, and Audience network. The library can be accessed even if you’re not a Facebook or Instagram user.

Why AdLibrary Helper:
If you’re an advertiser, business owner, or a social media strategist, you must have visited the AdLibrary Helper for its undeniable role in digital marketing. The tool is an excellent resource on one side; on the other side, it’s not that intuitive and easily accessible by the users. But worry not! The AdLibrary Helper is there to help in this case.

AdLibrary Helper is a chrome extension that collects data directly from Facebook library and presents it more straightforwardly. All one needs to do is to install this extension, open any webpage, and click on the helper icon from the extensions.

User-Friendly Interface:
The first thing that you will observe is the user-friendly interface of this plugin with enhanced functionality. After entering any keyword in the search box, you will find a list of results with different matrices for each outcome, such as page name, category, top three countries, no of likes, no of ads, and an option to save them for future tracking. The list is for the advertiser’s pages sorted according to the number of ads a particular page is running. There is an option to sort according to the number of likes as well.

Read more: Facebook highlights Digital Air Strike’s click to marketplace advertising helping increase consumer sales DURING COVID-19

Multiple Search Options:
Things don’t stop here. Instead of pages, you can only search for ads as well. The list of ads contains the ad creatives, their current status, related publishing networks, No of similar running ads, Impressions, cost, and an option to add them to the tracking list, which can be accessed later. You can also filter the results based on their publishing platform (Facebook, Instagram, audience network, or messenger), date, and sorting.

Easy Comparison Of Data:
As the results are displayed in the form of lists based on entered keywords; thus, it makes the comparison very easy. You can compare the performance of the ads from your competitors. Also, after clicking on a result, you can compare the performance of different ad creatives from the same advertiser. Thus, you can easily assess which type of creatives and ad copy worked best for them to use those in your own strategy creatively.

Tracking:
Ads tracking is one of the very best options that this extension offers. One can add the competitor’s ads or pages in the tracking list by clicking on the heart icon next to each search result. All these saved ads can be accessed later for tracking any changes.

Above all, the marvelous extension is free to use. Why not give it a try!

Spotlight

Clear Channel Outdoor has the most bulletin sign inventory in Chicago. Stretching from the Wisconsin state line through northern Indiana we cover the full market. Bulletins afford heightened visibility due not only to their size, but also because they allow creative “customizing” through extensions and embellishments.


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Snapchat unveils dynamic ads service for travel advertisers

Snapchat | June 06, 2022

Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services. The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement. Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter's interest in travel and locally relevant campaign delivery using the company's visitation data. The company says Etihad reduced the cost per flight search fourfold using the dynamic ads product and achieved "a 307% increase in ROAS (return on advertising spend) as well as a 76% decrease in cost per purchase compared to their non-dynamic campaigns." Phil Dodwell, marketing media lead for Etihad, says the airline was able to "maximize relevance by matching customers to specific destinations, dramatically improving performance metrics across the booking funnel in the process." Phil Dodwell, marketing media lead for Etihad, says the airline was able to "maximize relevance by matching customers to specific destinations, dramatically improving performance metrics across the booking funnel in the process." He adds: "The prospecting solution in particular is currently the best-in-class catalog solution for dynamic travel ads on social, and we are extremely pleased with the results we have been able to achieve. We look forward to building on this approach in Q2 and beyond.” Meanwhile, Booking.com also reduced its advertising costs by using images from its product catalog to present locally relevant listings to the audience based on previously viewed products. Sharon Silverstein, head of U.S. verticals at Snap Inc, says, "Snapchatters are a particularly salient audience for the industry, with many eager and more likely to travel than users of other platforms." The company says 76% of Snapchatters are making plans or have already returned pre-pandemic travel behavior. It adds that the platform has more than 600 million monthly active users and 332 million daily active users. Many travel brands are experimenting with social platforms with their millions of users as a way to extend reach and boost engagement beyond more traditional marketing channels. In addition, a number of travel brands have made their own media moves recently with Marriott, for example, launching a media network in partnership with Yahoo that enables other advertisers to target its audience. Initially, brands will be able to target Marriott customers via the hotel company's website and mobile application expanding to in-room television screens and its Bonvoy loyalty program later.

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DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities

Yahoo, DIRECTV Advertising | June 21, 2022

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Advertising Technology Startup, Sustainable Skylines, Emerges from Stealth Mode, Announces Partnership with Aviation Technology Company, VELARY

Sustainable Skylines, VELARY | June 16, 2022

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Go Addressable Launches Unified Industry Guidelines for Addressable Advertising

Go Addressable | June 02, 2022

Go Addressable, an industry initiative launched by television distributors to advance addressable advertising, today introduces a set of common industry guidelines – spanning addressable types, creative format, creative length and more – to facilitate and accelerate addressable advertising’s scale, enablement and adoption. The goal of the guidelines is to inform and allow for appropriate agency planning and expectations of campaign launch schedules, and to drive confidence through efficiency and consistency in processes and implementation. They are outlined in detail at GoAddressable.com. Go Addressable is an industry initiative formed by Altice USA, Charter Communications’ Spectrum Reach®, Comcast, Cox, DIRECTV Advertising, DISH Media, Frontier and VIZIO to help maximize the scale, impact and value of TV as a marketing platform. Founded in 2021, Go Addressable provides thought leadership, education and advocacy around the topic. 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We’re happy to be working with Go Addressable to help pioneer that course.” To ensure that it is working to address the needs of the industry, Go Addressable today also introduced two committees, one comprised of agencies and the other consisting of programmers. Both committees will meet twice a year and will include advertising companies and programmers from across the industry. “While addressable has been around for 10 years, it’s still in its early stages, and because of that, many providers are using different criteria and guidelines to deploy it,” said Matt Van Houten, SVP, Product, Operations and Business Development, DIRECTV Advertising. “While addressable has been around for 10 years, it’s still in its early stages, and because of that, many providers are using different criteria and guidelines to deploy it,” said Matt Van Houten, SVP, Product, Operations and Business Development, DIRECTV Advertising. “This has caused unnecessary complication and friction in the process. With the unveiling of our easily accessible industry guidelines, all advertisers can be comfortable with the medium, knowing these guidelines are supported by many of the distributors operating in the space. And this is exactly why Go Addressable was created. By working together, we are providing more paths to acceleration for the medium.” Below is a summary of the aforementioned guidelines: Addressable Types: Go Addressable identified two naming conventions that are consistent with how buyers deliver addressable campaigns, using aggregated data and with a commitment to protecting personal information: Audience addressable refers to the ability to dynamically deliver various advertisers’ advertisements targeted to different audiences in different homes all watching the same network at the same time. Creative versioning describes offering the ability to deliver different creative messages to different audiences (households) within the same spot for a single advertiser. Creative Format: The group identified that a creative format meeting the criteria below can now be deployed and used by all programmers and distributors, removing friction, costs and timing from the process. The guidelines are as follows: Stream Type: MPEG-2 Audio Type: MPEG1 Layer 2 Frame Rate: 1080i Width/ height: 1920 x 1080 Creative Length: Go Addressable members each support standard 30-second creative length for addressable advertising, with the goal of simplifying implementation of addressable campaigns. Cap & Edit: Distributors each have an established process to ensure that ads delivered addressably have a chance to be seen and are not being inserted or counted when the TV is off or when/if viewers are no longer watching. Data Match Vendors: Go Addressable has identified three vendors for onboarding audience segments from buyers that currently work across operators: LiveRamp, Experian and Epsilon. Additional vendors may be announced in the future. Attribution Vendors: Go Addressable also has identified three companies that currently provide attribution studies for buyers across operators: LiveRamp, Experian and Neustar. Additional vendors may be added in the future. Campaign Execution Timeline: Go Addressable has established a timeline for launching and/or reporting on a campaign to provide consistency to buyers and programmers when planning and activating campaigns. The process spans the early planning stages all the way to attribution. “Consistency is critical in advertising and is something that previously hasn’t existed for addressable campaigns, which are often executed across multiple operators. The industry guidelines created by Go Addressable give programmers a roadmap and guidelines that can be utilized when activating addressable campaigns across a national footprint. There is a lot of exciting work happening and we look forward to participating in the programmer council as we continue to scale our already robust addressable TV advertising capabilities for our clients,” said Julian Zilberbrand, EVP, Advanced Media, Paramount. About Go Addressable Go Addressable is an industry inclusive initiative led by TV distribution companies to help maximize the scale, impact and value of TV as a marketing platform. The group’s mission is to further accelerate the advancement of addressable TV advertising in a way that is trusted, scalable and effective for both advertisers and programmers looking to make their inventory addressable. Go Addressable will achieve this through advocacy and education within the industry; problem-solving and action around industry challenges; and by working to facilitate the use of addressable advertising campaigns for buyers and sellers of TV inventory. For more information on how to participate, please visit www.goaddressable.com.

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Spotlight

Clear Channel Outdoor has the most bulletin sign inventory in Chicago. Stretching from the Wisconsin state line through northern Indiana we cover the full market. Bulletins afford heightened visibility due not only to their size, but also because they allow creative “customizing” through extensions and embellishments.

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