Firm Combines Email Services With Social Media And Digital Ad Buying

Ray Schultz | March 04, 2019

Firm Combines Email Services With Social Media And Digital Ad Buying
DigDev has devised a service to help brands place social media and display ads using its email data.Clients can upload data from DigDev Direct to social media sites, applying the same matching profiles they use for targeting email campaigns, the company says.They can also use the email data when buying programmatic advertising, eliminating wasteful ad circulation and reaching consumers who are most likely to buy, it claims. DigDev offers over 280 million opt-in records, with selects including age, geo, gender, marital status, political affiliation, number of children, home ownership or rental, income and job title

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Advertising agencies are the number one option for jobs among media enthusiasts. Their vibrancy and fast-paced work patterns are attractive. However, there's a lot more to an advertising agency than simply it's crazy work style. Hayden Scott, Creative Director at Famous Innovations sheds lig


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Advertising agencies are the number one option for jobs among media enthusiasts. Their vibrancy and fast-paced work patterns are attractive. However, there's a lot more to an advertising agency than simply it's crazy work style. Hayden Scott, Creative Director at Famous Innovations sheds lig

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