MOBILE ADVERTISING

Full Circle Insights Introduces Microsoft Advertising (Bing) and Google Ad Support for Digital Source Tracker

Full Circle Insights | April 06, 2022

Microsoft Advertising (Bing)
Full Circle Insights today announced that the company's popular Digital Source Tracker (DST) product now connects digital marketing costs from Microsoft Advertising to the client's customer relationship management (CRM) system. This enables digital marketers to see cost information from Microsoft Advertising and/or Google Ads as part of the DST's comprehensive view of the customer journey. The new release expands on the already robust reporting capability of DST for both digital and non-digital marketing attribution and funnel metrics. Taken together, these functionalities allow B2B marketers to track advertising impact on revenue and allocate spend to their most productive campaigns – all right inside the CRM.

Microsoft Advertising is the second-most-popular advertising network after Google Ads. With Full Circle's integration of Microsoft Advertising into DST, B2B digital marketers can now report on their digital ad costs for Microsoft Search Network, including Bing and partner sites. This offers a richer perspective and clearer view of digital ad spending across multiple ad platforms. It also shows how these ads and costs contribute to digital responses and revenue, which is valuable information for anyone looking to stretch their marketing dollars to the fullest.

Full Circle presents this new information in a way that's easy to access and understand. Digital marketers can now include the cost analysis for their Microsoft Advertising ads in Full Circle reports and dashboards that track items such as cost per lead, cost per marketing qualified lead and more. This functionality is now live with DST users able to set up the Bing integration, update reports and dashboards and take advantage of the new capability immediately.

DST solves a persistent marketing attribution problem B2B marketers encounter: the inability to connect digital marketing touches to leads and opportunities inside the CRM. DST makes those connections visible. As a result, digital marketers can create more accurate marketing attribution models. Now that DST supports Microsoft Advertising and Google Ads, these attribution models are now even more precise.

"Tracking costs across digital ad networks can be tricky, but this new Digital Source Tracker release simplifies it," said Bonnie Crater, President and CEO of Full Circle Insights.

"Tracking costs across digital ad networks can be tricky, but this new Digital Source Tracker release simplifies it," said Bonnie Crater, President and CEO of Full Circle Insights. "The analysis takes place inside the CRM, so marketers can leverage reporting and dashboard tools that they and their sales colleagues are already familiar with, and also use the Full Circle Engagement, Cost, Effectiveness, and Revenue dashboards to make better decisions."

About Full Circle Insights
Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company's marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. Founded by former Salesforce executives, CRM implementation veterans and marketing automation specialists, the Full Circle Insights industry pioneers are seasoned in creating marketing measurement foundations to grow revenue.

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AD TECH AND MARTECH

HUMAN Discovers and Disrupts Ad Fraud Scheme Impacting 89 Apps with More Than 13 Million Downloads from Google Play and Apple App Stores

Human Security | September 26, 2022

HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first observed and disrupted by HUMAN’s Satori Threat Intelligence and Research Team in 2019. While the attack is ongoing and actively being monitored by the Satori team, HUMAN has collaborated with Apple, Google and others to take down the fraudulent apps from their respective app stores. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “We will continue to remain vigilant for other similar attacks and harness the work of collective protection—where an attack on one is a protection event for all—disrupting the economics of cybercrime. That’s the only way we win. ” Scylla is the third wave of an operation HUMAN first uncovered in 2019, in which a collection of 40+ Android apps openly committed multiple types of ad fraud. That scheme, nicknamed Poseidon after elements of the code within the apps, was disrupted by the Satori team’s reverse engineering efforts, resulting in Google removing the apps from its Play Store. A 2020 adaptation of the scheme, nicknamed Charybdis after the daughter of Poseidon, incorporated additional code obfuscation and SDK targeting techniques. Today’s announcement of the disruption of Scylla—named after the granddaughter of Poseidon—reflects a new evolution from the threat actors behind the scheme. While the Poseidon and Charybdis operations centered wholly on Android apps, the Satori team has found evidence that Scylla additionally targets iOS apps and has expanded the attack to other parts of the digital advertising ecosystem. HUMAN’s Satori team worked closely with the Google Play Store and Apple App Store to ensure all of the apps identified as being associated with the Scylla operation have been removed from public access. HUMAN also closely collaborated with impacted advertising SDK developers to mitigate the impact of the operation to their processes and their advertising partners. Customers of HUMAN’s MediaGuard solution are protected from fraud associated with Scylla and with its predecessors. Apps within the Scylla operation committed fraud through a variety of tactics, including: App spoofing, in which the Scylla apps pretended to be other apps for the purpose of digital advertising, Hidden ads, in which the apps would render advertisements in places a user couldn’t actually see them, and Fake clicks, in which the apps would keep track of real clicks on advertisements in order to fake additional clicks later. These tactics, combined with the obfuscation techniques first observed in the Charybdis operation, demonstrate the increased sophistication of the threat actors behind Scylla. This is an ongoing attack, and users should consult the list of apps in the report and consider removing them from all devices. As this attack has evolved multiple times already, the Satori team has withheld certain details about the operation in order to better track and report on further adaptation. HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, including its recent merger with PerimeterX, now offering a suite of products to protect the complete digital customer journey. With new partners and enterprises now able to leverage the Human Defense Platform, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries with modern defense (leveraging internet visibility, network effect, and disruptions), and safeguarding clients with collective protection against threat models they have yet to encounter. The Satori team used numerous tools to identify Scylla and its operators, whose information has been shared with law enforcement. To learn more about the Scylla operation, visit the HUMAN blog. About HUMAN HUMAN is a cybersecurity company that safeguards 500+ customers from digital attacks including sophisticated bots, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure.Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.

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PROGRAMMATIC ADVERTISING

Hivestack partners with China’s leading offline advertising solution provider, Focus Media

Hivestack, Focus Media | November 24, 2022

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across China. Focus Media covers 2.6 million elevator terminals across China with a wide selection of interactive digital screens, including elevator screens and movie theater media networks through which advertisers can reach and engage with 300 million urban residents in China in over 230 cities on a daily basis. Integrating Focus Media’s inventory into Hivestack’s global SSP will provide unparalleled access to prime OOH media locations across China and will allow for advertisers from within China and from global markets outside to seamlessly plan, activate and measure programmatic DOOH campaigns and drive business outcomes. Aileen Ku, General Manager China, Hivestack said: “We are thrilled to be partnering with Focus Media, one of the world’s leading out of home (OOH) advertising companies. It is such an important addition on our supply side platform, which offers many boundless opportunities to expand and elevate our current inventory, enabling Chinese and global brands more accessible in the market to reach their target audiences with more precision.” Andreas Soupliotis, Founder & CEO of Hivestack commented: “Our partnership with Focus Media represents a significant milestone for our business in China. We began this journey two years ago by replicating our tech stack behind the Chinese firewall to be able to power inside out opportunities for Chinese brands and also outside-in transactions, bringing overseas revenue to Chinese DOOH media owners. We are now ready for the next phase of Hivestack China - to power domestic transactions. With our Focus Media partnership, we now have incredible scale in China - enough to convince Chinese marketers to augment omnichannel budgets to include programmatic DOOH. China has been a big investment and commitment for us - we are so excited to see our vision bear fruit.” Cindy Chen, Chief Strategy Officer, Focus Media added: “We are excited to announce this strategic partnership with Hivestack as we continue to develop our programmatic digital out of home (DOOH) offering across China. The way in which Hivestack has built their technology in China is extremely valuable to our business as Focus Media has been offering "targeted" premium ads to reach a subdivision of specific audiences. This can now be further empowered with advanced technology and data from Hivestack.” Jason Jiang, Chairman & CEO, Focus Media said: “With the advantages of Focus Media’s centralized media resources and our strong brand exposure in the market, this partnership with Hivestack will help advertisers in China and globally to achieve rapid business growth.” Jason Jiang, Chairman & CEO, Focus Media said: “With the advantages of Focus Media’s centralized media resources and our strong brand exposure in the market, this partnership with Hivestack will help advertisers in China and globally to achieve rapid business growth.” Leveraging technology and data, programmatic DOOH is empowering brands to connect and engage with audiences outside of their homes in a more concise and measurable way than ever before. Media owners are increasingly leaning towards generating DOOH revenue via programmatic. Through this new partnership, Focus Media and Hivestack have created an incredible opportunity for advertisers to engage with 300 million mainstream consumer groups in China, bringing the OOH industry to new heights with new innovation and new business breakthroughs in China.

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AD TECH AND MARTECH

Omneky Launches New AI Image Generation Solution

Omneky | September 09, 2022

Omneky, an AI-driven marketing platform, today announced that it has integrated Stability AI's Stable Diffusion into its platform this week, creating a complete AI image generation solution for advertising. Omneky is the first-to-market to offer this AI image generation capability within its platform, allowing customers to analyze, generate, approve, and manage brand assets all in one place. Computer vision and AI generative content have changed the landscape of advertising, and these latest trends and innovations have allowed creatives to quantify their designs as well as quickly test and adapt content to maximize results. Unlike other programs, Stability AI's Stable Diffusion API (application programming interface) allows Omneky's creative team to generate content directly within the company's dashboard. This latest API integration is helping its customers to further decrease costs of creating content and increase total return on ad spend. "My vision when I started Omneky in 2018 was to utilize automated AI generated ads at scale to help our customers reach new audiences," said Hikari Senju, Founder and CEO of Omneky. "My vision when I started Omneky in 2018 was to utilize automated AI generated ads at scale to help our customers reach new audiences," said Hikari Senju, Founder and CEO of Omneky. "AI is now more advanced than ever and able to generate creative content on its own. The moment we've been waiting for is finally here." Founded by technology entrepreneur and CEO Hikari Senju, Omneky utilizes omnichannel creative testing to empower customers to launch unified and personalized brand experiences across all digital touchpoints. The platform's AI is able to quickly determine what creatives are resonating among consumers and adjust current messaging to make content more meaningful in order to further drive engagement. With Omneky, customers can choose how to better allocate their advertising budgets, helping them obtain a more holistic understanding of how to successfully implement an omnichannel advertising strategy. Omneky currently generates personalized ads for more than 200 clients across many different industries in the small business and enterprise sectors. Omneky constantly works to innovate and improve its platform to keep up with the ever changing advertising and tech industries, including integrating AI generative models like GPT-3 and DALL-E 2. The platform is currently generating content for LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more. About Omneky Omneky is an AI marketing platform that generates and optimizes personalized ad creatives at scale in less time and for a considerably lower cost. Founded by technology entrepreneur, Hikari Senju, Omneky's mission is to empower human creativity and democratize growth with AI. With the help of Omneky's software and ad management system, which uses state-of-the-art deep learning to personalize experiences across all digital channels, Omneky's clients see an average 2.7x return on ad spend. To learn more, visit www.omneky.com or follow us on social media @omneky.

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PROGRAMMATIC ADVERTISING

HUMAN Acquires Anti-Malvertising Leader, clean.io, to Enhance Protection Across the Media Ecosystem

HUMAN Security, clean.io | November 04, 2022

HUMAN Security, Inc. (formerly White Ops) — the global leader in safeguarding enterprises from digital attacks with modern defense — today announced the acquisition of clean.io, the industry leader in protection against malvertising and e-commerce fraud. By adding clean.io’s products to the Human Defense Platform, HUMAN is furthering its vision to safeguard the advertising ecosystem from a full range of fraud and abuse by disrupting the economics of cybercrime and ensuring the industry’s $500 billion annual ad spend reaches real humans rather than funding criminal schemes. The acquisition is the third strategic market move HUMAN has made this year, beginning with the announcement of a $100 million growth funding round led by WestCap and NightDragon followed by the merger with PerimeterX, which included a $100 million debt facility from Blackstone Credit. Terms of the acquisition were not disclosed. When the programmatic advertising ecosystem is used by cybercriminals to deliver malware to end-users via ads, it is known as malvertising. While malvertising increases the risk of compromise by exposing users to malware, it also reflects poorly on the brands and platforms delivering the ads, creating a significant brand reputation problem. By joining forces, HUMAN and clean.io have unlocked real-time anti-malvertising to stop fraud at the source, an offering that doesn’t exist in the market today. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “The vision of the Human Defense Platform is to safeguard organizations from a full range of fraud and abuse by disrupting the economics of cybercrime. As we saw with 3ve, delivering malware via programmatic advertising is one of the most prolific ways to create a large-scale botnet, and it is one of the earliest steps in the attack cycle,” said HUMAN Co-founder and CEO Tamer Hassan. “By teaming up with clean.io, HUMAN is gaining significant talent with deep domain expertise along with increased signal across the internet, enhancing our collective protection capabilities for our customers across the entire digital ecosystem.” clean.io employs real-time behavioral protections on page, as opposed to static creative reviews and pre-scanning techniques offline. This methodology allows for the detection and blocking of novel threats, and is all done via a simple and maintenance free integration. clean.io powers protection for more than 125 billion impressions monthly across millions of websites and mobile applications globally. Combined with HUMAN’s programmatic footprint and visibility of more than 20 trillion digital interactions per week and the two companies’ superior detection and threat intelligence capabilities, the addition of clean.io’s technology to the HUMAN Defense Platform will make malvertising incredibly costly for bad actors and enhance protection across the media ecosystem. Industry leaders also applauded the move. “HUMAN and clean.io have long been strategic partners to help combat two of the most important problems we face in programmatic advertising: malvertising and fraud. This type of consolidation in the ecosystem is welcome news and brings with it a true and holistic, 360-degree approach to fighting cybercrime.” said Ron Lissack, SVP, Chief Architect | Tech Leadership at Xandr. Sr. Director of Product Management at Xandr Sanmati Ananthamurthy also added, “The combined threat lens and mitigation that both HUMAN and clean.io provide, alongside our proprietary tools and processes, only further solidifies where the industry needs to be advancing towards.” “There has never been a stronger need for collective protection against cybercriminals. Since our founding in 2017, clean.io’s mission has been to put an end to malicious code and to protect the customer experience, revenue and brand from the latest threats,” said clean.io Co-founder and CEO Geoff Stupay, who will serve as Vice President of Media Strategy for HUMAN. “To that end, we are thrilled to be joining forces with HUMAN. Our combined lens, telemetry and mitigation across the ecosystem will deliver the most effective and comprehensive protection for our combined customers.” HUMAN leverages modern defense to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Examples include taking down Scylla — an attack targeting a number of advertising SDKs within apps available via both Google’s Play Store and Apple’s App Store. HUMAN disrupted the PARETO operation — the most sophisticated CTV botnet ever found — in cooperation with Roku and Google. 3ve was brought down together with the FBI, Google, Facebook and many others in the industry. The takedown of Methbot recently culminated in the sentencing of the self-proclaimed ‘King of Fraud’ to 10 years in prison. “With the clean.io acquisition, the Satori team will gain invaluable talent and threat intelligence. This will help us defend our customers from future attacks and support disruption efforts like 3ve, Methbot, PARETO, and most recently, Scylla,” said HUMAN Vice President of Satori Threat Intelligence and Research Gavin Reid. “We’re looking forward to expanding our investigative power and strengthening our takedown mechanisms to continue safeguarding all of our clients and the industry as a whole.” As a cybersecurity company looking to achieve end-to-end protection across the supply chain, HUMAN is making strategic acquisitions to provide enhanced protection against automated threats for customers. The acquisition of clean.io, its anti-malvertising capabilities, client-side JavaScript behavioral analysis and mitigation expands HUMAN’s existing protections for publishers, platforms and brands. The acquisition also accelerates HUMAN’s leadership position, offering the most comprehensive protection earlier in the attack cycle against all forms of digital attacks including bots, fraud, account abuse and now, malvertising. To learn more about HUMAN’s acquisition of clean.io, see the joint blog from Tamer Hassan, HUMAN’s CEO and Co-founder and Geoff Stupay, CEO and Co-Founder of clean.io. About HUMAN HUMAN is a cybersecurity company that safeguards 1,000+ brands from digital attacks including bots, fraud and account abuse. We leverage modern defense—to disrupt the economics of cybercrime by increasing the cost to cybercriminals while simultaneously reducing the cost of collective defense. Today we verify the humanity of more than 20 trillion digital interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com. About clean.io Founded in 2017, clean.io is a digital engagement security platform that provides businesses with the tools they need to protect their user experiences and brands by controlling the third-party code that executes on their websites. From helping some of the world's largest online publishers to prevent malvertising, to giving e-commerce merchants the ability to block the injection of unwanted discount codes at checkout, clean.io's mission is to ensure that brands truly own and control their most valuable digital assets - their websites. Visit clean.io at www.clean.io.

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Spotlight

A Strategy that Converts - Multiply ROI, reduce cost, create unparalleled branding for your business. We are advocators of strategy building. Instead of plain, one-tier kind of Facebook advertising, watch this video to understand our approach in Facebook advertising strategy building. Learn how we can work together to develop your personalized Facebook ads strategy.

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