Gojek partners with The Trade Desk for O2O advertising insight

Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement solution in Southeast Asia. The partnership will initially focus on Indonesia, but it is expected to roll-out across other Southeast Asia markets this year.