Google Adds Two Dynamic Features to Responsive Search Ads

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions. Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers. There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting. What are Responsive Search Ads? Commonly called “RSAs,” this ad type automatically assembles the ad copy a user sees by bringing together copy elements the advertiser specifies. In normal ads, full ad copy must be written out for each version to be tested. RSAs takes the heavy lifting out of that process by breaking the components of a text ad into “assets.” It essentially treats headlines and body copy as two different elements or “asset,” where versions of each are listed out. The Ads system then pulls an asset from each list (headline and body copy), and combines them to make a full text ad.