Google Ads Releases Details Around the $340m Credit for SMBs

Google | April 20, 2020

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads: 10 out of the last 12 months in 2019 AND In January and/or February of this year So, if you hadn’t spent anything in 2020, you will be ineligible. Brand-new accounts as of 2020 will not be eligible. If the Account is in an Agency-Managed MCC. If there is one MCC (manager-level) account that has accounts rolling up to it, the credits are distributed per eligible account. They are not distributed at the MCC level. If the MCC-owner (ie, the Google Partner) advertises their business using Google Ads also, they are eligible for their own, separate credit. They must meet the same eligibility requirements as other SMBs.

Spotlight

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.


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Spotlight

Smart campaigns are a type of advertising campaign that use machine learning algorithms to optimize your ads and maximize your return on investment. Here are four tips for creating smart campaigns:

Set clear campaign objectives: Before creating a smart campaign, it's important to define your goals and what you want to achieve. This could be increasing website traffic, generating leads, or boosting sales. Once you have a clear objective in mind, you can create a campaign that is tailored to achieving that objective.

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