Google: Changing Image URLs Will Affect Rankings in Image Search

Matt Southern | January 14, 2019

Google: Changing Image URLs Will Affect Rankings in Image Search
Google’s John Mueller cautions site owners that a change to image URLs will affect how they rank in image search results. This is particularly relevant to sites that get a lot of traffic from Google Images.
Changing an image URL, even though it’s the same image appearing on the same page, will result in Google treating it as a new image. So it will have to be recrawled, reprocessed, reindexed, and work its way up the rankings again. That could take a long time, as Mueller notes because images are not crawled as often as web pages. However, the damage can be mitigated by setting up redirects. Redirecting old image URLs to new URLs will forward ranking signals from the old images to the new ones.

Spotlight

Out-of-Home advertising reaches 80% of consumers on an average day. Find your customers at the right place and time with products from Lamar.


Other News

AD NETWORKS

Outbrain Appoints Allen Sharma As Director of Sales For India Region

Outbrain | September 06, 2021

New Delhi, September, 06 2021 -- Outbrain, a leading recommendation platform for the open web, has appointed Allen Sharma as Director Sales for India Region. Sharma will be responsible for growing the demand side business within the region as well as spearheading other sales initiatives across advertisers, brands and agency partners in India. Prior to joining Outbrain, Allen was the Head of Digital Sales at ABP Network where he was responsible for launching the brands & agencies business, as well as new products and revenue verticals. A seasoned digital professional and sales leader in the digital and...

Read More

AD TECH AND MARTECH

Disney and ad-tech firms agree to privacy changes for children’s apps

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps — including “Subway Surfers,” an animated game from Denmark that users worldwide have installed more than 1.5 billion times, according to Sensor Tower, an app research firm. ...

Read More

AD TECH AND MARTECH

Google’s AI advertising revolution: More privacy, but problems remain

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) approach is one in which platform corporations give us a “free” service in exchange for our data. The data is collected via third-party cookies downloaded to our devices, that allow a brows...

Read More

AD NETWORKS

Nextech Successfully Launches its Ad Network Featuring Augmented Reality Capabilities on its Virtual Events Properties

Business Wire | March 02, 2021

Nextech AR Solutions (“Nextech'' or the “Company”) (OTCQB: NEXCF) (NEO: NTAR.NE) (CSE: NTAR) (FSE: N29), a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon who puts on 100 events annually and the North Carolina Association of Zoning Officials (NCAZO) Annual Conference. The company is utilizing its owned and operated virtual event platforms audience which hosts thousands of specialized events allo...

Read More

Spotlight

Out-of-Home advertising reaches 80% of consumers on an average day. Find your customers at the right place and time with products from Lamar.

Resources

Events