AD NETWORKS

Google Introduces ‘Multisearch’ in Lens

Google | April 11, 2022

Multisearch
Google has recently introduced a new feature, 'Multisearch,' to aid their visual search function Google lens. The multisearch feature will enable a user to refine their visual search queries. With multisearch, the users can combine their graphic and text parameters to get elaborated search results.

Google, in its blog, has given a use case to consider where a user can take a screenshot of their shopping-related search query and add a question to find variants of the item searched.

E.g., suppose a user searched apparel that appeared in Orange colour in the search result; then it can use the google lens to find the green variant of that apparel (as shown in the blog image).

Although this feature currently aims to assist in shopping-related queries, its possibilities seem to be endless. Sometimes users experience a lack of proper keywords to search their query. However, visuals+text search query capabilities will resolve this inconvenience. E.g., one can use Google lens to scan their plant and explore how to care for it by typing the query.

Visual search criteria may play a significantly larger role in the future, when augmented reality glasses and other visual technologies become available. As consumers become more acclimated to visual references and visual capture via their glasses, the ability to include those same aspects into search may become a far more significant discovery feature.

Currently, this feature is in the beta phase and can only be used in the US region.

Google gives credit to recent development in AI tech; it says in their blog,

"All this is made possible by our latest advancements in artificial intelligence, which is making it easier to understand the world around you in more natural and intuitive ways. We're also exploring ways in which this feature might be enhanced by MUM– our latest AI model in Search– to improve results for all the questions you could imagine asking."

 

Spotlight

With nearly all of our favorite websites now featuring video content, online video advertising is no longer a market for just YouTube and Hulu. The market for online video advertising, while young, is already enormous and it’s growing rapidly. Last year eMarketer forecasted that digital video ad spending will grow to $9.1 billion in 2017, and nearly one third of marketers are already shifting budget from online display and television advertising into online video ads, according to a 2013 study from Adap. tv and Digiday.


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ADVERTISER PLATFORMS

Entravision Announces Participation in Upcoming Investor Conferences

Entravision | May 24, 2022

Entravision a leading global advertising solutions, media and technology company announced Chris Young, Chief Financial Officer and Treasurer, will participate in the following upcoming investor conferences: Singular Research’s Spring Select Webinar to be held Wednesday, May 25, 2022 from 6:00 a.m. to 4:00 p.m. PT. Management is scheduled to present that day at 1:45 p.m. PT. The Gabelli 14th Annual Entertainment & Broadcasting Symposium to be held Thursday, June 2, 2022 in New York, New York. Management is scheduled to present on Thursday, June 2, 2022 at 10:00 a.m. ET and will participate in meetings with investors throughout the day. The 12th Annual East Coast IDEAS Investor Conference to be held virtually on June 22-23, 2022. Management will host meetings on Wednesday, June 22, 2022, and Entravision’s presentation will be available beginning on Wednesday, June 22, 2022 at 6:00 a.m. ET. The presentations will be webcast live over the Internet, and links to the live webcasts and replays will be available on Entravision’s Investor Relations website at investor.entravision.com. About Entravision Communications Corporation Entravision is a leading global advertising solutions, media and technology company connecting brands to consumers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC.

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AD NETWORKS

Nextech Successfully Launches its Ad Network Featuring Augmented Reality Capabilities on its Virtual Events Properties

Business Wire | March 02, 2021

Nextech AR Solutions (“Nextech'' or the “Company”) (OTCQB: NEXCF) (NEO: NTAR.NE) (CSE: NTAR) (FSE: N29), a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon who puts on 100 events annually and the North Carolina Association of Zoning Officials (NCAZO) Annual Conference. The company is utilizing its owned and operated virtual event platforms audience which hosts thousands of specialized events allowing for targeted ads similar to Facebook; serving up high value ads based on people's interests, behaviors, location, and demographics. With the launch of the AR Ad Network, Nextech is now uniquely positioned as an end-to-end technology solutions provider for its enterprise customers who include: Amazon, Viacom, Johnson and Johnson, Bell Canada, UNESCO, Dell Technologies, Luxottica, Vulcan Inc, TEDx, Grundfos, and Arch Insurance and others. Nextech ads are built to be native, immersive, and engaging, appealing to both global brands and local businesses with maximum ROI from pre-event targeting, during event and post event. Conversion rates for augmented reality advertising has been reported as high as 25% which is 10X higher than a typical ad as it’s much more immersive than standard digital advertising, it's interactive and evokes emotion. The price for an AR ad varies depending on its quality, while a simple AR ad can cost around $5,000 to develop, a sophisticated AR campaign with eye-catching graphics could cost $100,000. Because the company will not only run the ads but also create the AR ad experience. The Ad Network creates a significant new engine of growth for Nextech AR. The Ad Network enhances Nextech’s analytics capabilities to gather big data of online and offline attendees behaviour. By serving up highly customized and relevant ads that are non-intrusive and feel organic to the virtual events, the company can easily track and measure purchase data, demonstrating the full impact of these advertising programs. The most valuable and highest-performing set of impressions can be found at virtual and hybrid events attended by individuals from targeted industry, trade, and business segments. Nextech has the ability to reach the right customers with the right ads, driving higher click-through and conversion rates. For instance, at a dental convention Colgate would have a captive audience or at a Repticon event a captive audience of reptile enthusiasts could be reached by Petco. Advertisers and event sponsors are highly interested and continue investing in Nextech’s platform because it provides a closed loop attribution and a clean line of sight into high purchasing power and decision-making individuals, making it easy to track higher ROI. Nextech’s private marketplace of targeted audiences in its virtual and hybrid experience platform are a unique attraction for marketers and advertisers who otherwise would find it difficult to reach these groups online and offline. To that end, Nextech is excited and ready to run thousands of hybrid, virtual and in-person events on its virtual and hybrid experience platform in 2021 and beyond. Many of which will utilize the Ad Network, creating an enormous opportunity to generate revenue for the Company’s customers, ecosystem, and the Company itself, driving shareholder value.

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Zype to Preview New Capabilities for OTT Apps Publishing, Analytics and Monetization at NAB Show

Zype | April 19, 2022

Zype, the leading video API and infrastructure platform, today announced that the company will be revealing new product innovations and integrations for OTT video publishers during this year’s NAB Show. Zype representatives will be in Las Vegas to showcase the new capabilities of the Zype Platform at the NAB Show from April 23rd to April 27th. With Zype, video publishers can distribute content worldwide to a network that is poised to grow exponentially with every new smart TV sold. Zype powers more than 1400 video apps and playout channels from a platform that reaches 30M monthly users and serves over 20B video API requests per month. Those interested in meeting with the Zype team at the show may submit a meeting request here. Over the past year, Zype has made significant investments to cater to audiences looking for top-tier, end-to-end video distribution solutions for the OTT market. Leading with cloud-based solutions for video content management and distribution, monetization, playout and app publishing, Zype enables content publishers to succeed in OTT video distribution whether they’re interested in launching FAST channels on digital linear distributors, or building automated streaming apps across web, mobile, tablet, and connected TV destinations. At the NAB Show, Zype will be premiering new capabilities of the Zype Platform including: Zype Apps Creator - Build and launch beautiful no-code apps for OTT streaming with the latest generation of Zype Apps Creator and expand video reach to new device ecosystems quickly and reliably New Features in Playout 2.0 - From live video insert capabilities, to advanced advertising tools, to its intuitive horizontal programming timeline, Zype’s 2021 NAB Product of the Year-winning Playout 2.0 incorporates must-have functionality into an intuitive interface to make playout distribution a breeze Advanced Advertising Capabilities - Zype’s latest integrations with partners like IRIS.TV and TripleLift enable customers to better monetize their videos and generate more revenue through better ad experiences for end-users including native in-program advertising opportunities and advertising that is contextually relevant to adjacent content Advanced Analytics Tools - Decipher first-party streaming data with Zype’s suite of analytics tools and that present a consolidated view across all publishing platforms with the ability to leverage add-ons for geo-analytics, quality of experience analytics, and data alerting capabilities Last week, Zype announced its acquisition by Backlight, a global media technology company composed of five innovative and fast-growing media software businesses whose cloud-based solutions dramatically improve every step of the media content lifecycle. At the NAB Show, Zype will be joined by three other Backlight businesses — ftrack, the creator of award-winning production tracking, interactive media review, and team collaboration platforms; iconik (booth #N1743), a cloud-native, SaaS media management solution that allows users to share files from any storage, collaborate on video, and enrich media with AI for high searchability; and Wildmoka, a leading platform for the creation of digital content from Sports, News and Entertainment. About Zype Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated app publishing and playout, Zype's SaaS enables video creators, publishers or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and acquired by Backlight in 2021, Zype is a privately held company with more than 300 customers worldwide. www.zype.com.

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Facebook Small Advertisers Win Class-Action Status in Fraud Suit

Meta | March 31, 2022

A lawsuit accusing Meta Platforms Inc.’s Facebook of overstating its advertising audience got a lot bigger Tuesday when a court expanded the pool of plaintiffs to include more than 2 million small ad buyers. Dismissing what he called a “blunderbuss of objections” by the company, a federal judge in San Francisco ruled that the case can proceed as a class action on behalf of small business owners and individuals who bought ads on Facebook or Instagram since Aug. 15, 2014. The decision is another setback for the social networking giant after court filings in 2021 revealed that its audience-measuring tool was known by high-ranking Facebook executives to be unreliable because it was skewed by fake and duplicate accounts. Facebook’s lawyers argued in filings that the social media company has made “updates” to improve its user estimates. They also pushed back against the request for class-action status, saying the ad buyers didn’t show that all class members uniformly relied on the metrics to increase their spending and had ad budgets of various sizes. “It may be that class members differ in advertising budgets and scope of purchases, as Meta suggests, but Meta has not shown that these differences” make the case unsuited to be a class action, U.S. District Judge James Donato said. “It may be that class members differ in advertising budgets and scope of purchases, as Meta suggests, but Meta has not shown that these differences” make the case unsuited to be a class action, U.S. District Judge James Donato said. User metrics have also been at the heart of challenges against other social media companies. LinkedIn is facing a suit accusing it of inflating video-viewing metrics to lure and overcharge advertisers. Snap Inc., the parent of the Snapchat social media app, was sued in 2017 by a former employee who claimed the company was inflating growth metrics ahead of its initial public offering. The case was moved into closed-door arbitration and court records don’t indicate how it was resolved. In 2019, Facebook agreed to a $40 million settlement of a class-action suit brought by advertisers who claimed they overpaid for video ads based on overstated video-viewing metrics shared by the company. The current case was filed in 2018 by an e-commerce business that spent more than $1 million on ads and a seller of firearm accessories who spent around $350. Facebook executives, including Chief Operating Officer Sheryl Sandberg, knew the user metric called “Potential Reach” shown to digital ad buyers to help them set their target audience and budget was inflated and “not based on people,” the advertisers said in their complaint. As a result, advertisers ended up buying ads at a premium price, they said. “For years Facebook repeatedly confronted a choice between telling customers the truth or preserving its revenue: at every turn, Facebook chose its revenue,” lawyers for the ad buyers said in a court filing. Meta didn’t immediately respond to a request for comment on the ruling. The case is DZ Reserve v. Meta, 18-cv-04978, U.S. District Court, Northern District of California (San Francisco).

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Spotlight

With nearly all of our favorite websites now featuring video content, online video advertising is no longer a market for just YouTube and Hulu. The market for online video advertising, while young, is already enormous and it’s growing rapidly. Last year eMarketer forecasted that digital video ad spending will grow to $9.1 billion in 2017, and nearly one third of marketers are already shifting budget from online display and television advertising into online video ads, according to a 2013 study from Adap. tv and Digiday.

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