Google may turn Maps into a cash machine by introducing ads

Moneycontrol | April 11, 2019

Google may turn Maps into a cash machine by introducing ads
People who use Google Maps to get to work or explore new cities will now have to skip advertisements on the app, as Google aims to turn the navigation service into a major source of revenue, Bloomberg reported.
Since Maps launched 14 years ago, it has been an ads-free platform but company executives have suggested recently that they may let advertisers reach Map users. Google also wants to increase the price of Maps' underlying technology that is being used by many businesses. A user may now find suggestions of sponsored locations and paid listings while searching for his desired destination.
Google's search business is still bringing in revenues but it now has competitors like Amazon. The top searches on Google are already filled with ads, but Maps is an untouched territory for Google to monetise on the back of its giant user base.

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