Google My Business Insights Report Quietly Adds Keyword Data

MediaPost | July 05, 2018

Google confirmed that it is running a small-scale rollout of an Insights analytics report in Google My Business that shows business owners the most popular search keywords that people use to find their listing. A Google spokesperson confirmed the rollout. Mike Blumenthal, the founder of the website Understanding Google My Business & Local Search, said he is part of the test team and added that the feature could soon roll out more widely if it is successful. The Google My Business Insights report provides keyword data on the most popular queries for a specific business from unique users. It shows about five weeks of data, but provides the kind of detail that has been increasingly difficult to find from Google, Blumenthal said.

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While it is not possible to completely eliminate ad fraud in one go, it is the duty of everyone in the industry to create an environment that promotes fraud awareness and prevention through anti-fraud initiatives. As a task force, we believe that it is important that everyone in the sector cooperates to keep Ad Fraud to a minimum, for example by consciously buying and selling inventory. In any case, as a taskorce we will continue to work to stay ahead of fraudsters by considering the problem as a top priority for advertisers, agencies, publishers and technical companies together.


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Teikametrics to Discuss Visualizing Advertising and Retail Performance at Upcoming Amazon Accelerate Conference

Teikametrics | September 12, 2022

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, announced today that it will be part of a breakout session at Amazon Accelerate next week at the Seattle Convention Center. Teikametrics’ Laura Pattison, the company’s director of premium services, will participate in the “Visualizing Your Advertising and Retail Performance” panel, a discussion of how to use advanced analytics and data visualization to understand where a seller’s spend is going and what they’re getting out of it. The panel is set for 11:45 am-12:15 pm Pacific Time on Thursday, Sept. 15. “Strong reporting combined with effective data visualizations can lead to better decisions,” Pattison said. “I expect a lively discussion around the best practices and tools for crafting insightful analytics for managing your business.” Amazon Accelerate is the company’s annual seller conference, designed to give selling partners the opportunity to hear directly from Amazon senior leaders about new products and resources, along with deep-dive breakout sessions on topics that will help sellers accelerate their businesses. “We’re looking forward to sharing what we’ve learned from helping thousands of brands accelerate their success with Amazon Ads,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “We’re looking forward to sharing what we’ve learned from helping thousands of brands accelerate their success with Amazon Ads,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “Without robust instrumentation, you’re flying blind. Our focus has always been data to accelerate growth, so we’re excited to share our knowledge and help sellers break through their plateaus.” Teikametrics also will be hosting attendees at the conference expo at the Seattle Convention Center. About Teikametrics Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.

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Gopuff Goes Off-Site; Becomes First Retail Media Network to Tap into the Full Capabilities of CitrusAd, powered by Epsilon

Gopuff, CitrusAd, Epsilon | August 24, 2022

Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the expansion of its retail media network for full shopper journey campaigns. Gopuff Ads, the first instant ad platform, is the first retail media network to roll out the highly anticipated off-site capabilities of CitrusAd, powered by Epsilon. The unified approach builds on Gopuff Ads’ initial integration with CitrusAd, enabling brands to reach not only Gopuff site visitors, but also the entirety of Gopuff's shopper audience across the open web with timely and relevant advertising. Daniel Folkman, SVP of Business at Gopuff said, "As the first instant ad platform, we are bringing advertisers closer to their desired audience by collapsing the marketing funnel from impression to consumption in 30 minutes. Now, Gopuff Ads’ expansion into off-site media with CitrusAd - powered by Epsilon’s first-party purchase and future intent data - delivers amplified, relevant reach for our brand partners. We look forward to introducing this enhanced and streamlined capability to our partners.” Gopuff, which has the unparalleled ability to transform an ad impression to consumption in minutes, is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels - all managed and measured on the full-scope platform. Brands leveraging Gopuff Ads are seeing ROIs as high as 430%. Platform revenue grew nearly 170% YoY in July as active products more than doubled onsite. With these enhancements, brands can influence consumers at the point of purchase with on-site advertising, while also generating demand across the open web by reaching Gopuff customers with relevant, off-site display, video and connected TV advertising tied directly to in-stock inventory. Brands are also able to understand their ad performance through SKU-level sales reporting that combines both on-site and off-site campaigns. CitrusAd's on-site and Epsilon's off-site retail media capabilities were recognized as a Leader and a Strong Performer, respectively, by Forrester Research, Inc. in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021”. CitrusAd, powered by Epsilon, was launched by Publicis Groupe in June as the first unified self-serve, retail media platform in a single user interface. “When companies like Gopuff make the decision to unify on-site and off-site media capabilities as a one-stop shop, they will grow advertiser adoption, revenues and site traffic. Through CitrusAd’s easy to use self-service, white-label platform, full-funnel Gopuff Ads campaigns can now easily be managed by brands under one roof to expand audience reach and attract new customers,” said David Haase, CEO of CitrusAd Americas. “When companies like Gopuff make the decision to unify on-site and off-site media capabilities as a one-stop shop, they will grow advertiser adoption, revenues and site traffic. Through CitrusAd’s easy to use self-service, white-label platform, full-funnel Gopuff Ads campaigns can now easily be managed by brands under one roof to expand audience reach and attract new customers,” said David Haase, CEO of CitrusAd Americas. Joe Doran, Chief Product Officer at Epsilon said, “Gopuff continues to be a leader in retail media. By engaging consumers both on-site and off-site, brands can reach shopper audiences with relevant and compelling messages that drive impulse sales. This is a win for Gopuff and the brands it serves. We look forward to more brands being able to tap into the power of over 200 million privacy-protected CORE IDs in the U.S. and reach their customers through high-impact ad formats at an unprecedented level of scale.” Ad spending in retail media is forecasted to reach c.$60 billion by 2024, according to eMarketer, indicating strong support for its closed-loop transparent measurement and proven effectiveness. For more information and to reach Gopuff customers with built-in relevancy at scale, visit www.gopuff.com/go/ads. About Gopuff Gopuff is the go-to instant commerce platform, fulfilling consumers’ evolving, everyday needs. With an unmatched assortment that includes cleaning and home products, medicine, pet care, office supplies, beauty and wellness items, baby products, food and drinks, local brands, as well as alcohol and fresh prepared food in some markets, Gopuff brings a unique, reliable and magical experience to customers around the world. Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff created the instant needs category and continues to build the rails that define the future of commerce. To learn more, visit www.gopuff.com or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android. About CitrusAd Founded in 2017 by co-founders Nick Paech and Brad Moran, CitrusAd created the first world-leading, self serve Retail Media platform enabling retailers to monetize their on-site and off-site digital assets. By partnering with Retailers, CitrusAd now enables brands to launch and review advertising campaigns across the full customer journey in one single platform and in just a few clicks. CitrusAd was named a leader in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 and subsequently ranked as the second fastest growing tech company by Deloitte in the Deloitte Fast 50. CitrusAd was later acquired by Publicis Groupe in 2021 and aimed at bringing the first unified on-site and off-site self serve platform to market, which it successfully accomplished in July 2022. Industry leading retailers, in all verticals across 30 countries are leveraging the CitrusAd platform and real-time relevancy engine to create a more personalized shopping experience and deliver greater ROI for suppliers. For more information on the new off-site capabilities, visit. www.citrusad.com/off-site. About Epsilon Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com.

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Adtech and Search Executive Bill Michels Joins Moloco as GM of Retail Media

Moloco | October 03, 2022

Moloco, a machine learning company, today announced that advertising and search product executive Bill Michels has been appointed General Manager of Moloco’s Retail Media business unit. Prior to joining Moloco, Bill Michels was the Executive Vice President of Product at The Trade Desk. Michels brings more than two decades of successful leadership across product management, engineering, data strategy, and business development for some of the definitive companies in advertising and search. He was previously Chief Data Officer at Foursquare after spending 10 years at Factual, most notably as Chief Operating Officer responsible for product, engineering, and data partnerships before its merger with Foursquare. While at Yahoo!, as Senior Director of Product Management, Michels worked in Search, where he launched and led Yahoo! BOSS and several initiatives for international search monetization. In this newly created role, he will oversee product and business development for Moloco’s continued innovation in the retail media category. Notably, Michels’ search experience will be invaluable to further capitalize on Moloco’s use of first-party intent signals from shopper’s search, browse, and purchase history to show relevant, highly performant ads right at the point of purchase. “Bill Michels has been at the forefront of adtech as a product and business leader. His track record of bringing breakthrough technologies to scale speaks for itself. Bill’s vision has helped define the products and businesses that make up the sponsored search and demand-side advertising ecosystems today,” said Ikkjin Ahn, CEO and Co-founder, Moloco. “Bill Michels has been at the forefront of adtech as a product and business leader. His track record of bringing breakthrough technologies to scale speaks for itself. Bill’s vision has helped define the products and businesses that make up the sponsored search and demand-side advertising ecosystems today,” said Ikkjin Ahn, CEO and Co-founder, Moloco. “Our team is looking forward to his leadership and collaboration as we make progress toward our goal of creating a more equitable and profitable digital economy for companies of all sizes.” Retail media is estimated to reach $100 billion1 over the next five years and is one of the fastest-growing segments of the digital marketing industry. While large online retailers such as Amazon have demonstrated that retail media drives profitability, sales acceleration, merchant revenue, and customer satisfaction, most companies don’t have the resources, time, or expertise to develop an in-house performant sponsored search solution that scales. Moloco’s Retail Media Platform uses advanced machine learning to securely unlock the value of an e-commerce marketplace’s own first-party user data and automate highly relevant sponsored ads throughout the buyer journey. With Moloco, marketplaces enhance, rather than disrupt, the shopping experience and drive demand for their merchants when and where it matters most. “Building upon the world-class machine learning infrastructure that Moloco has created for its Moloco Cloud DSP product, we are able to provide marketplaces and their merchants with a powerful platform to grow their business, while providing consumers with highly personalized experiences,” said Bill Michels, GM Retail Media Platform, Moloco. “It’s an exciting opportunity to build a product that leverages rich first-party signals to optimize for the multiple constituents in Retail Media - retailers or marketplaces, merchants, and consumers. Moloco’s Retail Media Platform touches on several components throughout my career and I am looking forward to leveraging them to build something special with the amazing team here.” Michels holds an MBA from Columbia Business School where he was a Beta Gamma Sigma Scholar. He earned his BA from Colby College. Michels lives in Southern California and will work closely with Moloco’s Retail Media business and product teams around the globe. About Moloco Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com.

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Niche Announces First Ad-Free Social Media Platform Geared for Web3, from Former Tinder, Bumble & Facebook Leaders

Niche | August 03, 2022

What happens when an entrepreneur who invented Tinder’s swipe feature and a top Facebook “do no evil” engineer join forces? They create Niche: an ad-free, decentralized social media platform consisting of user-owned communities, where members can own and sell their own content. Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation. Current social media platforms profit from selling you ads. They harvest your data to create targeted ads that are more likely to apply to you and make them more money. This leads to poor content, easy propagation of misinformation, and a loss of privacy. One of the more challenging outcomes is the impact social media has on mental health; the platforms intentionally keep users hooked on their phones to see more ads. Niche is solving this product addiction by removing ads altogether. In fact, here’s a notable distinction: social media has users, and Niche has owner-members. Niche is reinventing social media by distributing ownership of your networks to its members. Rather than traditional social media that uses your content to sell targeted ads, Niche Clubs reward engagement and content creation with token ownership. Each club has its own unique tokens that accrue real value over time and can be used for commerce, event admission, and membership status. The token can be exchanged for real currency. That means your networks are now part of your net worth. Niche fulfills the web3 promise of decentralized ownership and reinvents social media along with it. Niche is co-founded by Christopher Gulczynski, CEO, and Zaven Nahapetyan, CTO. Gulczynski was a co-creator and CPO of Bumble, as well as a co-founder, CCO, and patented co-inventor of “the swipe” feature for Tinder. Nahapetyan was a senior engineering manager at Facebook, creating and leading key projects like Facebook fundraisers, civic engagement efforts, and several initiatives against misinformation. “Versions of social media we use today do not value the individual user,” explained Christopher Gulczynski, Niche’s CEO. “Versions of social media we use today do not value the individual user,” explained Christopher Gulczynski, Niche’s CEO. “As a decentralized, ad-free platform, Niche will not be driven by revenue; instead we will prioritize sharing credible and useful information, connecting people with others who share their interests, and allowing members to profit off the content they create.” “We are thrilled to support Niche as one of our major investments of the year! NEAR’s goal has always been building a blockchain platform that can onboard creators and users from Web2 in a frictionless manner. With such a world class team building an innovative, community owned platform, we believe Niche will revolutionize social media,” says Amos Zhang, founder of MetaWeb.VC. "We're really excited to have Niche building on NEAR. Social networking is the next major growth vertical in Web3 and Niche is the perfect team to accelerate that growth on NEAR. Their approach to community ownership and user-owned data resonates with our core values of usability and openness," said Illia Polosukhin, Co-Founder of NEAR Protocol. Participants can apply to the beta, where they will have a unique opportunity to join the movement: http://www.niche.club/. For more information, and to speak with the founders, contact Richard Laermer (RLM PR) at niche@RLMpr.com; 212-741-5106 X 216. About Niche A decentralized platform powered by a token economy, Niche is changing social media by completely reinventing it. With interest-based clubs owned by members, everyone has a say in how their network is run. Niche clubs are for content creators who want access to their most engaged fans and direct distribution, collectors who want to buy and sell with ease, and real-life groups who want a digital home for their real-world community. A safer, more secure social media alternative free from advertising and algorithms that promote discourse and misinformation, Niche is launching to change social media as we know it today.

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Spotlight

While it is not possible to completely eliminate ad fraud in one go, it is the duty of everyone in the industry to create an environment that promotes fraud awareness and prevention through anti-fraud initiatives. As a task force, we believe that it is important that everyone in the sector cooperates to keep Ad Fraud to a minimum, for example by consciously buying and selling inventory. In any case, as a taskorce we will continue to work to stay ahead of fraudsters by considering the problem as a top priority for advertisers, agencies, publishers and technical companies together.

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