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Hivestack partners with China’s leading offline advertising solution provider, Focus Media

Hivestack, Focus Media | November 24, 2022 | Read time : 05:00 min

Hivestack partners with Focus Media
Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across China.

Focus Media covers 2.6 million elevator terminals across China with a wide selection of interactive digital screens, including elevator screens and movie theater media networks through which advertisers can reach and engage with 300 million urban residents in China in over 230 cities on a daily basis. Integrating Focus Media’s inventory into Hivestack’s global SSP will provide unparalleled access to prime OOH media locations across China and will allow for advertisers from within China and from global markets outside to seamlessly plan, activate and measure programmatic DOOH campaigns and drive business outcomes.

Aileen Ku, General Manager China, Hivestack said: “We are thrilled to be partnering with Focus Media, one of the world’s leading  out of home (OOH) advertising companies. It is such an important addition on our supply side platform, which offers many boundless opportunities to expand and elevate our current inventory, enabling Chinese and global brands more accessible in the market to reach their target audiences with more precision.”

Andreas Soupliotis, Founder & CEO of Hivestack commented: “Our partnership with Focus Media represents a significant milestone for our business in China. We began this journey two years ago by replicating our tech stack behind the Chinese firewall to be able to power inside out opportunities for Chinese brands and also outside-in transactions, bringing overseas revenue to Chinese DOOH media owners. We are now ready for the next phase of Hivestack China - to power domestic transactions. With our Focus Media partnership, we now have incredible scale in China - enough to convince Chinese marketers to augment omnichannel budgets to include programmatic DOOH. China has been a big investment and commitment for us - we are so excited to see our vision bear fruit.”

Cindy Chen, Chief Strategy Officer, Focus Media added: “We are excited to announce this strategic partnership with Hivestack as we continue to develop our programmatic digital out of home (DOOH) offering across China. The way in which Hivestack has built their technology in China is extremely valuable to our business as Focus Media has been offering "targeted" premium ads to reach a subdivision of specific audiences. This can now be further empowered with advanced technology and data from Hivestack.”

Jason Jiang, Chairman & CEO, Focus Media said: “With the advantages of Focus Media’s centralized media resources and our strong brand exposure in the market, this partnership with Hivestack will help advertisers in China and globally to achieve rapid business growth.”

Jason Jiang, Chairman & CEO, Focus Media said: “With the advantages of Focus Media’s centralized media resources and our strong brand exposure in the market, this partnership with Hivestack will help advertisers in China and globally to achieve rapid business growth.”

Leveraging technology and data, programmatic DOOH is empowering brands to connect and engage with audiences outside of their homes in a more concise and measurable way than ever before. Media owners are increasingly leaning towards generating DOOH revenue via programmatic. Through this new partnership, Focus Media and Hivestack have created an incredible opportunity for advertisers to engage with 300 million mainstream consumer groups in China, bringing the OOH industry to new heights with new innovation and new business breakthroughs in China.

Spotlight

You will often see that your items are having a good number of clicks and orders. But, if there are repeated purchases?
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AD NETWORKS, PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING

Ad.net Acquires IntentX, a Leading Commerce Platform for Publishers

Ad.net | December 09, 2022

Ad.net, a leading provider of digital performance advertising through intent-driven marketing for leading brands and agencies, announced today its purchase of IntentX, the leading commerce platform for publishers at scale to increase their revenue. IntentX was founded in 2019 by Mom Chan and Vamsi Putrevu as a solution for all publishers to create incremental revenue. IntentX publishing partners include Accuweather, DailyMail, Fandom, and PCWorld. The acquisition reinforces Ad.net’s mission to bring advertisers new high-intent customers, while delivering publishers incremental high-yield revenue streams. Following Ad.net’s partnership with Clarion Capital in 2021, Ad.net’s acquisition of IntentX will further their mission to create solutions that make internet publishing highly profitable for everyone. “Our partnership with Clarion allowed us to discover and invest in new technologies and solutions to bring greater value and ROI (Return on Investment) to our advertiser and publishing partners,” said Ad.net CEO, Jon Waterman.” Waterman continued, “With IntentX’s product set bringing high-intent customers, combined with Ad.net’s extensive client list of large brands, we can expect to see increased advertiser engagement and scale that leads to improved publisher monetization.” “Combining Ad.net and IntentX’s expertise will help publishers grow their traffic, as well as diversify their revenue streams. This will provide better audience engagement and be the solution to increase monetization with minimal investment.” Mom Chan, co-founder, and CEO of IntentX. He will be joining as VP of Commerce at Ad.net. “ “This is an exciting time for the IntentX and the Ad.net team. It’s great to combine forces and build contextual commerce monetization solutions for publishers. Together, we will innovate across all publisher products,” said Vamsi Putrevu, co-founder, and President of IntentX. Putrevu joins Ad.net as VP of Engineering. Both Putrevu and Chan saw the acquisition as an opportunity to help advertisers acquire high-intent shoppers through their network of impressive publishers. About Ad.net Ad.net is the intent marketplace outside of Google and Bing where brands acquire new customers online. Ad.net provides a performance-driven approach to reaching the right customers throughout their purchase journeys. Founder led since 2001, the company is headquartered in Los Angeles, California.

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Neeva Launches in Canada to Reinvent Web Search With Tracking Free, Ad Free Engine

Neeva | December 14, 2022

Search engine Neeva has today launched in Canada to provide a safe, secure and ad-free web search platform alternative to Google; free of tracking, advertisements or affiliate links found in traditional search. Placing the control back into the hands of consumers, Neeva allows users to customize their web search experiences without the sway of corporate bias. Many consumers have had no choice but to settle for search engines like Google, which sells customer data to advertisers and allows for third party tracking – Neeva never sacrifices privacy for quality, with a focus on transparent and personalized ad-free web browsing. Founded by Sridhar Ramaswamy (ex-SVP of Ads at Google) and Vivek Raghunathan (ex-VP of Monetization at YouTube), Neeva is reinventing web search for good, challenging Google’s long-standing web-search reign. The company has raised over $80m from investors like Sequoia Capital, Greylock Ventures, Inovia Capital, and Neythri Futures Fund. Additionally, Neeva had a successful 2021 $40m Series B funding round. Neeva’s Canadian expansion follows a successful launch in Europe in October 2022. Within 24 hours of launch, Neeva had over 30k sign-ups and was the third most searched term on Google. In light of the growing demand for digital identity protections in Canada, Neeva delivers honest results without ever comprising user data. Free from the standard influence of Big Tech and advertisers, Neeva users are empowered to select their information sources, such as news outlets, shopping, travel and others based on personal preference and relevance. “The internet has evolved away from users and caters towards advertisers above all else. Canada has always been at the forefront when it comes to privacy, and we at Neeva are excited to officially bring our localized and private-first search engine to Canadians.” Neeva CEO Sridhar Ramaswamy To date, search alternatives have mostly offered stronger privacy but at the expense of diminished search quality. Since Neeva operates its own independent search stack (crawling, indexing and serving at scale), it never sacrifices accuracy for speed. Returning lightning-fast results with high levels of accuracy, drawing from an index of billions of web pages, all without ads. This unique independent search stack frees Neeva to rewrite the rules of the web search, developing user-first features with the sole principle of providing top tier results in the most efficient way possible, plus all with the strong privacy users should expect and demand from today’s internet experience. It’s easy for users to search across their most important personal documents while maintaining strict privacy controls, since Neeva enables connections to email, Dropbox, Slack, Figma, and others. Moreover, Neeva is leading a new frontier search by leveraging in-house LLMs and refined training models with its full system search stack to bring authentic real time AI search to the masses. NeevaAI solves two significant shortcomings of the current AI tools such as ChatGPT which are 1) the lack of references or citations associated with answers and 2) the failure to provide real time information. “Neeva is ready to challenge the corporate bias of Big Tech, giving consumers a long overdue improved searching and browsing experience,” said Mr. Ramaswamy. “The modern-day internet has become heavily ad-dependent for no reason other than Big Tech’s self-serving exploitation of consumers' data and privacy. With recent legislation and proposals in Canada that prioritize user privacy and limit Big Tech’s power over consumers, we’re excited to give Canadians an alternative option with Neeva.” About Neeva Neeva is the world’s first user-first private search engine. Neeva takes search back to its roots by focusing entirely on the user, delivering high quality results without any ads, giving users control over their sources, and protecting user privacy by blocking trackers. Neeva’s independent search stack offers rich visual experiences, integrates community forum content, and search over personal applications. Neeva also leverages in-house LLMs and refined training models with its independent full system search stack to deliver authentic real time AI search.

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Kevel Relay Expands into Growing DOOH Ecosystem

Kevel | November 10, 2022

Kevel Relay, the suite of programmatic APIs that allow publishers to unify, mediate, and control their auctions, is adding substantial SSP integrations in the DOOH space. DOOH is one of the fastest growing programmatic markets and is expected to reach USD$27bn (£23.5bn) by 2025. Today, (November 7th, 2022) Relay announces integrations with Magnite, Hivestack, and Place Exchange, and expects more integrations to come by the end of the year. With these integrations, Kevel Relay provides out-of-home media owners the ability to sell their inventory programmatically without giving up control or transparency over the auction. Programmatic DOOH transactions are still characterised by waterfall bidding methods and reserving spots in the loop for specific advertisers or demand partners. With Relay’s APIs, out-of-home publishers can open programmatic auctions on each individual ad placement. Relay’s integrations allow media owners to combine demand from multiple programmatic partners with direct sold ad servers across all programmatic formats. Access to Relay’s APIs are available on a SaaS basis. Kevel doesn’t own any demand or operate as an SSP. Instead, Kevel works through integrations with top SSPs like Magnite, Place Exchange, and Hivestack. This model allows for Kevel to maintain its neutrality in mediation of demand and transparency of auctions. With more programmatic availability and transparency, the DOOH ecosystem can drive better outcomes for publishers and advertisers further accelerating growth in the space. “Kevel Relay allows out-of-home media owners to build a powerful mediation layer to unify their auctions and manage omnichannel demand creating new revenue opportunities in the DOOH ecosystem” says James Avery, founder and CEO of Kevel. “Kevel Relay allows out-of-home media owners to build a powerful mediation layer to unify their auctions and manage omnichannel demand creating new revenue opportunities in the DOOH ecosystem” says James Avery, founder and CEO of Kevel. “We are excited to work with Kevel and their Relay product to bring programmatic efficiency to the fast-growing DOOH space,” said Grant Sterling, VP of business development at Magnite. “We look forward to collaborating with Kevel to bring premium DOOH media owners together with advertisers in a transparent and streamlined way through Relay.” About Kevel Kevel.co gives you the APIs needed to quickly build your own platform for sponsored listings, internal promotions, native ads, and more – so you can take back the Internet and drive more online revenue. Customers like WeTransfer, Ticketmaster, Yelp, Strava, Mozilla, and many more have already launched successful platforms on Kevel.co.

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Entravision Announces Participation in the 2022 Southwest IDEAS Investor Conference

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Spotlight

You will often see that your items are having a good number of clicks and orders. But, if there are repeated purchases?
Isn’t it that great! There are millions of items out there and it's pretty normal for a customer to lose track to purchase a product again later. To solve this issue, amazon offers an option in their Display ads to retarget those customers.

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