How to Realize the Promise of SEO

Search Engine Journal | August 02, 2018

SEO can be a deceptively long process. Some of our clients feel like success is right there for the taking just a few magical tricks away. They can picture their content ranking at the top of Google for even the most competitive keywords in extremely competitive industries. But, in reality, they’re a long way away from realizing your goal. Why? Because they love the promise more than the process. There are no shortcuts to game the system (i.e., your body) unless you’re OK with taking serious health risks.
You need to have a plan and stick to it. That means exercising, eating right, and pushing yourself to continuously improve naturally. So I was quite surprised recently on a monthly call to learn that one of my large clients was impatient with the SEO process. How does someone so successful and one who typically follows a process for the promise of more clients and cases not understand and love and respect the SEO process? You can’t get to the promise without going through the process.

Spotlight

See full, Interactive IAB Arena video here: http://www.iab.net/iabarena The IAB Arena is designed to illustrate, from a marketer’s perspective, how advertising messages are delivered to consumers in the vibrant and ever-expanding ecosystem of digital advertising.


Other News
ADVERTISER CAMPAIGN MANAGEMENT

Phonexa Wins 2 Telly Awards for Ad Campaign

Phonexa | July 12, 2022

Marketing automation platform Phonexa has garnered additional prestigious honors in recognition of its digital ad series "The Unofficial History of Innovation" by winning two Gold Telly Awards. One award is a People's Telly for Online Commercials, and the other is for Business-to-Business, Online Commercials. Phonexa's award-winning ad series consists of three episodes – "The Startup," "The Telephone," and "The Internet" – with each episode reenacting groundbreaking moments in technological advancement with humorous reactions from people of yesteryear. The Gold Telly Awards comes on the heels of Phonexa winning a 2022 Communicator Award of Distinction for Video Commercials, in addition to winning an NYX Marcom Award, three TITAN Business Awards, nine Vega Digital Awards, and a Silver Davey Award for the "Campaign & Series: Comedy" category. Phonexa's ad campaign has also been recognized by winning a trio of w3 awards across the Branded Entertainment categories of B2B, Commercials, and Comedy. "Being recognized with two Gold Telly Awards reflects the comradery and determination that drives the Phonexa team to create content that appeals to viewers from all walks of life, We always strive to hone our craft, and every award we earn from well-respected organizations within our industry serves as validation for our digital marketing efforts." -Armen Karaoghlanian, Chief Marketing Officer of Phonexa. The Telly Awards honor excellence in local, regional, and cable television commercials, in addition to recognizing non-broadcast video and television programming. This recognition acknowledges work from world-renowned advertising agencies, production companies, television stations, and publishers created on the behalf of a client, for a specific brand and/or company, or self-directed as a creative endeavor. About Phonexa: Phonexa is an all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. The software company powers direct advertisers and lead generators alike across all businesses and industries by optimizing inbound web and call campaigns, and outbound call, email, and SMS campaigns — all while having the ability to enhance the consumer journey along every step of the way. Complete with a suite of turnkey marketing products and solutions, Phonexa's customizable tools are uniquely designed to maximize workflow efficiency and revenue. Phonexa has the scalability, tools, and partnerships to serve clients across industries, especially those with high consumer demand products and services. The company is headquartered in Los Angeles with additional offices in the United Kingdom and Ukraine.

Read More

AD TECH AND MARTECH

Outhum Media introduces DOA, a Cloud-Based Ad Booking Platform

Outhum Media | August 19, 2022

Outhum Media, a programmatic digital outdoor advertising company, introduced an easy-to-manage DOA (Digital Outdoor Advertising) application. The platform was created to cater to the advertising and marketing solutions of businesses, all under one roof. The user monitoring, customer-centric platform offers hassle-free means to start an ad campaign without the worry of finding the right channels or managing multiple accounts. The cloud-based ad booking platform lets businesses pay as per requirement on their fully synced app with real time alerts. DOA is ideal for businesses that wish to garner visibility from a wide audience at multiple locations. The user-friendly interface is simple and easy to navigate, making it convenient to create and manage ads. The platform also has a wide range of templates and options to enable customers to build an ad that aligns with their brand. Post the completion of the set-up the user can make the ad live with a click of a button. Shashank Tiwari, Director states, "Traditionally, placing an ad on an outdoor advertising platform is time-consuming and tedious. Being aware of the burdens, Outhum's DOA serves as the unique solution with an online accessible centralized control panel, remote monitoring, and Ad booking platform." Shashank Tiwari, Director states, "Traditionally, placing an ad on an outdoor advertising platform is time-consuming and tedious. Being aware of the burdens, Outhum's DOA serves as the unique solution with an online accessible centralized control panel, remote monitoring, and Ad booking platform. The outcome of the ads can be accessed through the website or mobile App (Android & iOS). Eventually, we will be the pioneering IoT advertising company that provides cost-effective and efficient promotion using IoT technology." About Outhum Media Outhum Media is one of India's first IoT & AI enabled digital advertising platform that can remotely control the content of Digital Display. Outhum Media is a company that is singularly focused on providing affordable digital advertising platforms to small and big businesses alike. We offer Mall branding to our esteemed clients at highly affordable prices. Our LED screens can be used to market your products and services. In this manner, you can have your advertisement running exactly where and when you want by accessing your account from anywhere in the world.

Read More

PROGRAMMATIC ADVERTISING

Hivestack Launches Full Programmatic Digital Out of Home (DOOH) Operations in Brazil

Hivestack | September 17, 2022

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (September 15th, 2022) announced the expansion of its LATAM business with the launch of operations across Brazil. Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs), and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure, and drive revenue from programmatic DOOH campaigns in Brazil. To coincide with its launch, Hivestack has onboarded several Brazil-based media owners including Clear Channel Brasil, onboarding 100% of its DOOH inventory in major cities across the country via the Hivestack supply-side platform (SSP). Clear Channel Brasil will be able to monetise their premium DOOH inventory by connecting to a worldwide pool of advertisers in real-time. As part of the expansion into Brazil, Hivestack has also partnered with leading media buyer Matterkind Brasil to launch campaigns in the market. Andreas Soupliotis, CEO & founder of Hivestack said, “We are excited to announce our Brazil market launch to accelerate the adoption of programmatic DOOH across Latin America. We’ve already seen incredible success in other markets across the region and look forward to utilising our full stack platform to drive growth in this new market.” Andreas Soupliotis, CEO & founder of Hivestack said, “We are excited to announce our Brazil market launch to accelerate the adoption of programmatic DOOH across Latin America. We’ve already seen incredible success in other markets across the region and look forward to utilising our full stack platform to drive growth in this new market.” Tom Motmans, CEO Clear Channel Brazil and president Clear Channel LATAM added, “Clear Channel has been at the forefront of programmatic DOOH in Brazil and we are delighted to partner with Hivestack. ​​We followed the development and growth of this market, understanding the importance of an omnichannel strategy and all the benefits that DOOH can deliver to the marketing mix. We are thrilled to make our inventory available on the Hivestack SSP to work together and look forward to solidifying and leveraging even more in this market." “Matterkind Brazil's alliance with Hivestack means the opportunity to grow in one of the main markets in LATAM with innovation, competitive technology, business strategy, and allow us to continue evolving to deliver better results to our clients” commented Jazmin Argüelles, addressable product lead ATV & AOOH, Matterkind LatAm. Brazil represents a strong market for the OOH industry responsible for 30% of total OOH ad spend globally and with further digitisation of screens, along with the growth of ad technology such as programmatic, DOOH advertising expenditure in Brazil will see a significant rise with projections of reaching USD$160m (£139m) by 2023. Launching its full programmatic DOOH operations in Brazil, Hivestack will ensure marketers are now able to utilise data-driven targeting precision, agile buying models, and unprecedented audience measurement capabilities to drive further growth for the channel in 2023 and beyond. About Hivestack Hivestack is the largest independent, global, full stack, marketing technology company that powers the buy and sell-side of programmatic digital out of home (DOOH) advertising. On the buy side, marketers use Hivestack’s Demand-Side Platform to create measurable campaigns that activate DOOH screens in real time based on consumer behaviour and audience movement patterns. On the sell-side, DOOH media owners use Hivestack’s Supply-Side Platform & Ad Exchange to attract programmatic revenue. DOOH media owners can also use Hivestack’s Ad Server to power audience-based, directly sold campaigns.

Read More

DISPLAY ADVERTISING

Teikametrics to Discuss Visualizing Advertising and Retail Performance at Upcoming Amazon Accelerate Conference

Teikametrics | September 12, 2022

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, announced today that it will be part of a breakout session at Amazon Accelerate next week at the Seattle Convention Center. Teikametrics’ Laura Pattison, the company’s director of premium services, will participate in the “Visualizing Your Advertising and Retail Performance” panel, a discussion of how to use advanced analytics and data visualization to understand where a seller’s spend is going and what they’re getting out of it. The panel is set for 11:45 am-12:15 pm Pacific Time on Thursday, Sept. 15. “Strong reporting combined with effective data visualizations can lead to better decisions,” Pattison said. “I expect a lively discussion around the best practices and tools for crafting insightful analytics for managing your business.” Amazon Accelerate is the company’s annual seller conference, designed to give selling partners the opportunity to hear directly from Amazon senior leaders about new products and resources, along with deep-dive breakout sessions on topics that will help sellers accelerate their businesses. “We’re looking forward to sharing what we’ve learned from helping thousands of brands accelerate their success with Amazon Ads,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “We’re looking forward to sharing what we’ve learned from helping thousands of brands accelerate their success with Amazon Ads,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “Without robust instrumentation, you’re flying blind. Our focus has always been data to accelerate growth, so we’re excited to share our knowledge and help sellers break through their plateaus.” Teikametrics also will be hosting attendees at the conference expo at the Seattle Convention Center. About Teikametrics Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.

Read More

Spotlight

See full, Interactive IAB Arena video here: http://www.iab.net/iabarena The IAB Arena is designed to illustrate, from a marketer’s perspective, how advertising messages are delivered to consumers in the vibrant and ever-expanding ecosystem of digital advertising.

Resources