How TV advertising is influencing other media channels

YourStory.com | April 06, 2017

How TV advertising is influencing other media channels
Flash back to the ’90s, to the first time Bollywood stars Aishwarya Rai  and Aamir Khan shared screen space for a Pepsi advertisement. Aishwarya, then a budding model, is even now remembered as the charming Sanju who left Aamir moonstruck.  They came, they acted, and left the world swooning. There’s a reason why we all still remember the advertisement, though both the stars later parted ways with the brand and became brand ambassadors for Coca-Cola. Television advertising, with its unique mix of production and audience-targeting techniques, has a huge scope for consumer engagement.

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