How Uber will become an ad company, starting with Eats Pool

Zak Stambor | December 10, 2018

How Uber will become an ad company, starting with Eats Pool
Where there is a discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold ads that promote a few. And eventually, as Uber helps you choose between restaurants, it will sell ads that promote a few. It could become the marketing platform through which the physical world vies for your attention. We got our first glimpse of this future last week when I reported that Uber Eats was offering restaurants in India bonus visibility in a Specials section if they’d offer discounts on meal bundles to Uber’s customers. Knock some rupees off the price of a sandwich, fries and a drink, and a restaurant wins itself some enhanced discoverability. Whether a chef wants to boost orders during slow hours, get rid of surplus food, preference high-margin items or just score new customers, there are plenty of reasons to pay Uber even if currently only indirectly through discounts instead of a direct ad buy.

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Digital 12 engaging types of video content that viewers love to watch. Demo videos' to get the full lowdown on five key elements of this type content 30 may 2014 fortunately, we have some great experience in creating online videos for hotels, restaurants, and other businesses. Youtube marketing

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