Huck's Sees Sales Lift From New Audio Advertising Marketplace

Huck's convenience stores are experiencing a sales lift following beta testing of the Vibenomics Audio Out-of-Home Advertising Marketplace platform. Vibenomics, provider of custom streaming radio stations for retailers, launched the Audio Advertising Marketplace as a platform to generate new revenue for participating stores and help shopper marketers target customers in-store with a new form of retail media. For each campaign that participating retailers run, the Vibenomics platform relieves the cost of selling and managing ads, giving c-store operators the ability to generate profit and an opportunity to offset the traditional cost of business music licensing, according to the company.