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IAB Europe AdEx 2021 Study Reveals Double-Digit Digital Advertising Growth Across All Markets

IAB Europe | May 27, 2022

IAB Europe AdEx 2021
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its flagship conference Interact 2022 today (25th May 2022) that digital advertising grew 30.5% in 2021 to €92b (£78.38b). This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.

2021 Digital Advertising Investment
Now in its sixth year, The AdEx Benchmark study is the definitive guide to advertising expenditure in Europe, covering 28 markets. In 2021, all markets experienced double-digit year-on-year growth. Turkey was the most dynamic market posting an exceptional growth of 99.7%. In 2021, no markets experienced a decline in digital advertising.

Audio and Video Post Strongest Growth
The study shows that audio saw the largest growth in 2021 at 51.3%. Whilst the audio market still remains small, it represents positive growth. Video also grew by an impressive 46.2% to €18.5b (£15.76b). Meanwhile display grew by 34.5% to €45.6b (£38.84b), with search experiencing a 29.9% increase to €39.5b (£33.65).

The AdEx Benchmark Study highlights can be downloaded here.

The full AdEx Benchmark 2021 Report, which will provide full commentary and data across all 28 markets, will be published in June 2022.

Spotlight

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion.Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year.


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4imprint® Earns Spot on Best Workplaces in Advertising & Marketing™ 2022

4imprint, Great Place to Work | September 08, 2022

Great Place to Work® and Fortune® have named Oshkosh-based promotional products retailer 4imprint, Inc., as one of the Best Workplaces in Advertising & Marketing 2022. This workplace award is based on survey responses from more than 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. Results were announced today by Fortune magazine and Great Place to Work, who perform the highly competitive selection process using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified organization. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “Our team is the reason we’re able to build the kind of workplace where people look forward to coming to work, where they can be themselves and feel good about the work they do for our customers and our community.” Great Place to Work chooses organizations based on how fairly employees are treated and how well companies create a great employee experience. The full list of Best Workplaces in Advertising & Marketing 2022 can be found at greatplacestowork.com. “These companies have adapted to the challenges of an ever-changing workplace by their commitment to inclusive, high-trust cultures where employees are treated as human beings first and foremost,” says Michael C. Bush, CEO of Great Place to Work. About 4imprint 4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, which serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit 4imprint.com. About the Best Workplaces in Advertising & Marketing Great Place to Work selected the Best Workplaces in Advertising & Marketing by using confidential survey responses from more than 9,000 employees from Great Place to Work-Certified companies in the advertising and marketing industry. Rankings in the list are taken from 60 questions, within the Great Place to Work Trust Index™ survey, that focus on staff experience. Great Place to Work selects organizations with its For All™ methodology, which analyzes thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies that employ over 6.1 million people. Read the full methodology. About Great Place to Work As the top authority on workplace culture, Great Place to Work has surveyed over 100 million employees around the globe since 1992. Great Place to Work uses insights from its surveys to determine what makes a great workplace: trust. These insights provide leaders with helpful feedback, real-time reporting and data they need to make the best decisions centered around people. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.

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Teikametrics to Discuss Visualizing Advertising and Retail Performance at Upcoming Amazon Accelerate Conference

Teikametrics | September 12, 2022

Teikametrics, the leading optimization platform for sellers on Amazon and Walmart, announced today that it will be part of a breakout session at Amazon Accelerate next week at the Seattle Convention Center. Teikametrics’ Laura Pattison, the company’s director of premium services, will participate in the “Visualizing Your Advertising and Retail Performance” panel, a discussion of how to use advanced analytics and data visualization to understand where a seller’s spend is going and what they’re getting out of it. The panel is set for 11:45 am-12:15 pm Pacific Time on Thursday, Sept. 15. “Strong reporting combined with effective data visualizations can lead to better decisions,” Pattison said. “I expect a lively discussion around the best practices and tools for crafting insightful analytics for managing your business.” Amazon Accelerate is the company’s annual seller conference, designed to give selling partners the opportunity to hear directly from Amazon senior leaders about new products and resources, along with deep-dive breakout sessions on topics that will help sellers accelerate their businesses. “We’re looking forward to sharing what we’ve learned from helping thousands of brands accelerate their success with Amazon Ads,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “We’re looking forward to sharing what we’ve learned from helping thousands of brands accelerate their success with Amazon Ads,” said Alasdair McLean-Foreman, CEO and founder of Teikametrics. “Without robust instrumentation, you’re flying blind. Our focus has always been data to accelerate growth, so we’re excited to share our knowledge and help sellers break through their plateaus.” Teikametrics also will be hosting attendees at the conference expo at the Seattle Convention Center. About Teikametrics Teikametrics’ AI-powered Marketplace Optimization Platform helps sellers and brand owners maximize their potential on the world’s most valuable marketplaces. Founded in 2015, Teikametrics uses proprietary AI technology to maximize profitability in a simple SaaS interface. Teikametrics optimizes more than $8 billion in GMV across thousands of sellers around the world, with brands including Munchkin, mDesign, Clarks, Nutribullet, Conair, Nutrafol, and Solo Stove trusting Teikametrics to unlock the full potential of their selling and advertising on Amazon, Walmart, and other marketplaces.

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Gopuff Goes Off-Site; Becomes First Retail Media Network to Tap into the Full Capabilities of CitrusAd, powered by Epsilon

Gopuff, CitrusAd, Epsilon | August 24, 2022

Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the expansion of its retail media network for full shopper journey campaigns. Gopuff Ads, the first instant ad platform, is the first retail media network to roll out the highly anticipated off-site capabilities of CitrusAd, powered by Epsilon. The unified approach builds on Gopuff Ads’ initial integration with CitrusAd, enabling brands to reach not only Gopuff site visitors, but also the entirety of Gopuff's shopper audience across the open web with timely and relevant advertising. Daniel Folkman, SVP of Business at Gopuff said, "As the first instant ad platform, we are bringing advertisers closer to their desired audience by collapsing the marketing funnel from impression to consumption in 30 minutes. Now, Gopuff Ads’ expansion into off-site media with CitrusAd - powered by Epsilon’s first-party purchase and future intent data - delivers amplified, relevant reach for our brand partners. We look forward to introducing this enhanced and streamlined capability to our partners.” Gopuff, which has the unparalleled ability to transform an ad impression to consumption in minutes, is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels - all managed and measured on the full-scope platform. Brands leveraging Gopuff Ads are seeing ROIs as high as 430%. Platform revenue grew nearly 170% YoY in July as active products more than doubled onsite. With these enhancements, brands can influence consumers at the point of purchase with on-site advertising, while also generating demand across the open web by reaching Gopuff customers with relevant, off-site display, video and connected TV advertising tied directly to in-stock inventory. Brands are also able to understand their ad performance through SKU-level sales reporting that combines both on-site and off-site campaigns. CitrusAd's on-site and Epsilon's off-site retail media capabilities were recognized as a Leader and a Strong Performer, respectively, by Forrester Research, Inc. in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021”. CitrusAd, powered by Epsilon, was launched by Publicis Groupe in June as the first unified self-serve, retail media platform in a single user interface. “When companies like Gopuff make the decision to unify on-site and off-site media capabilities as a one-stop shop, they will grow advertiser adoption, revenues and site traffic. Through CitrusAd’s easy to use self-service, white-label platform, full-funnel Gopuff Ads campaigns can now easily be managed by brands under one roof to expand audience reach and attract new customers,” said David Haase, CEO of CitrusAd Americas. “When companies like Gopuff make the decision to unify on-site and off-site media capabilities as a one-stop shop, they will grow advertiser adoption, revenues and site traffic. Through CitrusAd’s easy to use self-service, white-label platform, full-funnel Gopuff Ads campaigns can now easily be managed by brands under one roof to expand audience reach and attract new customers,” said David Haase, CEO of CitrusAd Americas. Joe Doran, Chief Product Officer at Epsilon said, “Gopuff continues to be a leader in retail media. By engaging consumers both on-site and off-site, brands can reach shopper audiences with relevant and compelling messages that drive impulse sales. This is a win for Gopuff and the brands it serves. We look forward to more brands being able to tap into the power of over 200 million privacy-protected CORE IDs in the U.S. and reach their customers through high-impact ad formats at an unprecedented level of scale.” Ad spending in retail media is forecasted to reach c.$60 billion by 2024, according to eMarketer, indicating strong support for its closed-loop transparent measurement and proven effectiveness. For more information and to reach Gopuff customers with built-in relevancy at scale, visit www.gopuff.com/go/ads. About Gopuff Gopuff is the go-to instant commerce platform, fulfilling consumers’ evolving, everyday needs. With an unmatched assortment that includes cleaning and home products, medicine, pet care, office supplies, beauty and wellness items, baby products, food and drinks, local brands, as well as alcohol and fresh prepared food in some markets, Gopuff brings a unique, reliable and magical experience to customers around the world. Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff created the instant needs category and continues to build the rails that define the future of commerce. To learn more, visit www.gopuff.com or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android. About CitrusAd Founded in 2017 by co-founders Nick Paech and Brad Moran, CitrusAd created the first world-leading, self serve Retail Media platform enabling retailers to monetize their on-site and off-site digital assets. By partnering with Retailers, CitrusAd now enables brands to launch and review advertising campaigns across the full customer journey in one single platform and in just a few clicks. CitrusAd was named a leader in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 and subsequently ranked as the second fastest growing tech company by Deloitte in the Deloitte Fast 50. CitrusAd was later acquired by Publicis Groupe in 2021 and aimed at bringing the first unified on-site and off-site self serve platform to market, which it successfully accomplished in July 2022. Industry leading retailers, in all verticals across 30 countries are leveraging the CitrusAd platform and real-time relevancy engine to create a more personalized shopping experience and deliver greater ROI for suppliers. For more information on the new off-site capabilities, visit. www.citrusad.com/off-site. About Epsilon Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com.

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MGID Scoops ‘Best Digital Ad Network’ at MarTech Breakthrough Awards

MGID | August 16, 2022

MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The accolade is in recognition of MGID’s contextual intelligence technology and stringent, transparent processes around brand safety. MGID’s contextual intelligence solution allows advertisers to deliver ads across its portfolio of premium publishers in the most relevant and appropriate environment, without the use of third-party cookies. Utilising its proprietary AI algorithms, context and sentiment of content can be determined. Analysis of MGID’s publisher partners using the solution identified 83% of brand-safe inventory with them, maximising campaign scale with fewer false positive blocks of sensitive topics. Sergii Denysenko, CEO of MGID, said: “Receiving this award is a huge achievement for us; it highlights the impact of our contextual intelligence solution and rewards the efforts we put towards brand safety measures and ethical advertising." Sergii Denysenko, CEO of MGID, said: “Receiving this award is a huge achievement for us; it highlights the impact of our contextual intelligence solution and rewards the efforts we put towards brand safety measures and ethical advertising. Our contextual intelligence product is designed to help unlock blocked inventory, generate more revenue and increase the relevance of ads when placed next to pertinent content, driving campaign performance while ensuring brand safety for advertisers. Alongside this, our offering as a business is based upon transparent and brand-safe processes, an ongoing commitment we are pleased to see rewarded.” “Brand safety has been under a much brighter spotlight recently, raising questions and challenges for brands and platforms around their role in digital responsibility,” said James Johnson, managing director at MarTech Breakthrough. “Advertisers need to ensure their ads are not running alongside problematic content and so they turn off specific content categories or resort to keyword blocklists. MGID addresses this challenge by leaning into improved transparency controls and leveraging the potential of their contextual intelligence solution. Congratulations on yet another well-deserved MarTech Breakthrough award.’” MarTech Breakthrough is a leading market intelligence organisation that recognises the top companies, technologies and products in the global marketing, sales and advertising technology industry today. The MarTech Breakthrough Awards honour excellence and recognise innovation, hard work and success in a range of marketing, sales and advertising technology related categories. This year’s programme attracted more than 2,950 nominations from over 18 different countries throughout the world. AboutMGID MGID is a global native advertising platform that drives revenue growth for all participants of the ecosystem. Since its foundation in 2008, MGID has become a leading content recommendation platform, targeting 850 million unique readers with 185 billion recommendations monthly. The MGID platform helps publishers retain and monetize audiences, while driving performance and awareness for brands by connecting them to unique audiences, at the right time, with the right content.

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Spotlight

In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion.Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in Facebook advertising this year.

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