MOBILE ADVERTISING

Kubient's KAI Identifies SynthNet Ad Fraud Targeting Mobile App Space

Kubient | December 04, 2020

Kubient, the cloud advertising marketplace center that enables advertisers and distributers to reach, adapt and interface their crowds productively and adequately, today reported the ID of already undetected fraudulent synthetic network  (SynthNet) designed to introduce online or PC created traffic as real versatile application traffic coming from premium application distributers. The SynthNet fraud was recognized through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud prevention tool that utilizations design acknowledgment and gadget scoring to get and distinguish misrepresentation before it occurs. The outcome was a lot of deceitful site and PC traffic being communicated that professed to come from versatile sources like The Washington Post, Weather Underground, and a combination of applications in different classifications, for example, gaming, diversion, utilities, shopping, and food.

SynthNet is a Central Control System (CCS) bot, which means it doesn't contaminate gadgets or settle on decisions from outsider organizations, but instead it is conveyed straightforwardly by the fraudsters on their own frameworks. These troublemakers use it to sell fake traffic as a video advertisement situation which offers a higher payout to the distributer contrasted with customary showcase publicizing. To send SynthNet everywhere scale and have wide immersion over the United States, SynthNet utilized a Cloud Service Broker (CSB). The administration empowered SynthNet to be conveyed over various cloud suppliers, for example, AWS, Google and Azure without requiring an immediate record with the administrations and it permits them to proceed to work and send on the off chance that they are handicapped from any single supplier.

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Hivestack and Quotient Partner to Connect and Enable Global Programmatic Digital Out of Home (DOOH) Campaigns

Hivestack, Quotient | November 23, 2022

Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale. Bruno Guerrero, Chief Operations Officer at Hivestack commented, “Our partnership with Quotient is a natural evolution for our business as we further pursue our mission to drive programmatic DOOH innovation for buyers through access to our world-leading Supply Side Platform (SSP)." Bruno Guerrero, Chief Operations Officer at Hivestack commented, “Our partnership with Quotient is a natural evolution for our business as we further pursue our mission to drive programmatic DOOH innovation for buyers through access to our world-leading Supply Side Platform (SSP). With this partnership, we have opened up the possibility for Quotient advertisers to access the largest network of premium DOOH inventory across the globe.” All advertisers using Quotient’s omnichannel DSP can now activate DOOH screens via Hivestack’s SSP which has the potential to generate a total of 473bn impressions via the leading DOOH publishers across the globe. Advertisers can activate campaigns on multiple premium environments including large format billboards, transit screens in subways, rail and bus stations, airports, cabs, gas stations and electric vehicle charging points. Advertisers can also reach audiences through multiple place-based environments, including gyms, cinemas, university campuses, bars, nightclubs and more. Norm Chait, Senior Director and OOH Practice Lead at Quotient added, “We are very excited to partner with Hivestack to help support the great momentum we’re seeing in programmatic DOOH. As a supply agnostic DSP for DOOH, we want to ensure our clients have the ability to activate campaigns via any SSP partner they choose. Hivestack’s extensive access to global supply further expands this ability by providing our agency partners and their blue-chip clients with access to data-driven solutions in critical markets outside of the U.S.” The partnership between Hivestack and Quotient comes at a critical time for the channel, with global DOOH ad spend projected to increase from $6.7BN in 2019 to $15.9BN in 2027 (Source: Statista Research Department, September 2022). This scaled growth is in no small part due to the technology and innovation that has evolved the channel, allowing buyers to reach audiences with greater precision and media owners to generate additional revenue on top of their existing income. In 2022, 76% of global advertisers planned to increase spending on DOOH, and in the US alone, that figure was estimated at 56%.

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ADVERTISER PLATFORMS

Moloco Appoints Ben Jeger as Vice President of EMEA to Accelerate Growth in the Region

Moloco | December 01, 2022

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the appointment of Ben Jeger as Vice President of EMEA. With over a decade of mobile app marketing experience, he will focus on delivering the next stage of Moloco’s growth in the EMEA region. Immediate priorities include increasing Moloco’s EMEA team of world-class talent to help businesses scale their performance ad campaigns, through Moloco Cloud DSP, which uses machine learning with Deep Neural Networks to optimise campaigns for the best return on ad spend. In addition, Ben’s team will support Moloco Retail Media Platform, which focuses on the unique needs of e-commerce marketplaces by enabling merchants to create ad campaigns that increase discoverability and sales through relevant ad placements to the right shoppers at the right time. With a wealth of experience driving business growth in the region, Jeger most recently served as Managing Director of Central Europe at AppsFlyer, having previously managed operations for the marketing analytics and attribution platform in DACH and the Nordics since 2016. Prior to this, he was the Senior Director, Client Services for EMEA at Fyber (now owned by Digital Turbine), an app growth and monetisation platform. While at Fyber, he led the business exchange for the region and helped drive the company’s development of the mobile business. “Ben joins the Moloco team at a significant time for the business. His regional leadership experience and exceptional business acumen will be of great value as we continue to grow our operations in EMEA,” said Sunil Rayan, Chief Business Officer at Moloco. “Ben joins the Moloco team at a significant time for the business. His regional leadership experience and exceptional business acumen will be of great value as we continue to grow our operations in EMEA,” said Sunil Rayan, Chief Business Officer at Moloco. “Ben’s expertise in mobile app marketing and attribution gives him a unique insight into our offering as we look to deliver machine-learning solutions for app publishers and e-commerce marketplaces. We are delighted to have Ben onboard and look forward to his leadership in elevating our presence in EMEA.” The Moloco EMEA business has been extremely successful in the mobile games space, where 70 out of the top 100 gaming apps are working with Moloco to drive their growth. With the appointment of Ben Jeger, Moloco can expand its reach to e-commerce, fintech, and delivery apps to deliver on its mission to enable businesses of all sizes to benefit from the power of machine learning. “Moloco is not only considered to be the fastest growing DSP, it has proven that its advanced machine learning engine thrives in a privacy-first world by utilising Deep Neural Networks and first-party data to provide customers the best return on their ad spend”, said Ben Jeger, VP of EMEA at Moloco. “Moloco’s unique tech offering, paired with a highly experienced leadership team and strong values makes this the most desirable career opportunity for me. I’m thrilled to join such a talented team and to lead the growth of the EMEA business.” About Moloco Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com.

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PROGRAMMATIC ADVERTISING

Hivestack partners with China’s leading offline advertising solution provider, Focus Media

Hivestack, Focus Media | November 24, 2022

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into the Hivestack Supply Side Platform (SSP) allowing advertisers to activate large scale programmatic DOOH campaigns via Private Marketplace (PMP) deals across China. Focus Media covers 2.6 million elevator terminals across China with a wide selection of interactive digital screens, including elevator screens and movie theater media networks through which advertisers can reach and engage with 300 million urban residents in China in over 230 cities on a daily basis. Integrating Focus Media’s inventory into Hivestack’s global SSP will provide unparalleled access to prime OOH media locations across China and will allow for advertisers from within China and from global markets outside to seamlessly plan, activate and measure programmatic DOOH campaigns and drive business outcomes. Aileen Ku, General Manager China, Hivestack said: “We are thrilled to be partnering with Focus Media, one of the world’s leading out of home (OOH) advertising companies. It is such an important addition on our supply side platform, which offers many boundless opportunities to expand and elevate our current inventory, enabling Chinese and global brands more accessible in the market to reach their target audiences with more precision.” Andreas Soupliotis, Founder & CEO of Hivestack commented: “Our partnership with Focus Media represents a significant milestone for our business in China. We began this journey two years ago by replicating our tech stack behind the Chinese firewall to be able to power inside out opportunities for Chinese brands and also outside-in transactions, bringing overseas revenue to Chinese DOOH media owners. We are now ready for the next phase of Hivestack China - to power domestic transactions. With our Focus Media partnership, we now have incredible scale in China - enough to convince Chinese marketers to augment omnichannel budgets to include programmatic DOOH. China has been a big investment and commitment for us - we are so excited to see our vision bear fruit.” Cindy Chen, Chief Strategy Officer, Focus Media added: “We are excited to announce this strategic partnership with Hivestack as we continue to develop our programmatic digital out of home (DOOH) offering across China. The way in which Hivestack has built their technology in China is extremely valuable to our business as Focus Media has been offering "targeted" premium ads to reach a subdivision of specific audiences. This can now be further empowered with advanced technology and data from Hivestack.” Jason Jiang, Chairman & CEO, Focus Media said: “With the advantages of Focus Media’s centralized media resources and our strong brand exposure in the market, this partnership with Hivestack will help advertisers in China and globally to achieve rapid business growth.” Jason Jiang, Chairman & CEO, Focus Media said: “With the advantages of Focus Media’s centralized media resources and our strong brand exposure in the market, this partnership with Hivestack will help advertisers in China and globally to achieve rapid business growth.” Leveraging technology and data, programmatic DOOH is empowering brands to connect and engage with audiences outside of their homes in a more concise and measurable way than ever before. Media owners are increasingly leaning towards generating DOOH revenue via programmatic. Through this new partnership, Focus Media and Hivestack have created an incredible opportunity for advertisers to engage with 300 million mainstream consumer groups in China, bringing the OOH industry to new heights with new innovation and new business breakthroughs in China.

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AD NETWORKS

Adswizz Signs Exclusive Agreement with Sonos to Sell Audio Advertising on Sonos Radio

Adswizz | November 30, 2022

AdsWizz Inc. announces an expansion of its relationship with Sonos, becoming the exclusive programmatic sales representative of Sonos Radio advertising inventory. This expansion of the parties' existing relationship builds on Sonos' current use of AdsWizz's campaign management, supply-side platform (SSP), and other digital audio advertising technology while providing marketers with access to millions of engaged listeners. The markets covered by the exclusive agreement include the United States, Canada, the United Kingdom, Ireland, Germany, France, the Netherlands, and Australia. Founded in 2002 in Santa Barbara, California, Sonos is a leading sound experience company. The inventor of multi-room wireless home audio, Sonos empowers listeners with effortless, immersive experiences and exceptional sound that connects them more deeply to the sounds that move them. Sonos Radio, which debuted in 2020, is a free streaming radio service for Sonos customers that provides listeners access to expertly-curated music stations, original shows, and tens of thousands of live broadcasts from around the globe through the Sonos app. The global smart speaker market experienced a compound annual growth rate of 7.1% between 2021 and 2022, according to The Business Research Company, and Sonos is a leader in the premium segment of this market. The number of households using Sonos’ products increased by 1.4 million to 14 million in the fiscal year 2022. Sonos Radio is the number one most-listened-to service on Sonos, accounting for nearly 30% of all listening and attracting an affluent and educated audience—70% have a household income of USD$100,000 (£83,500) or more—and 87% live in urban and suburban areas. The expanded relationship combines the power of AdsWizz’s state-of-the-art audio technology with leading sales channels, including SXM Media, the combined advertising sales group of Sirius XM Holdings Inc. This pairing of technology and sales expertise is expected to provide Sonos with a more streamlined approach to monetising its content. Advertisers can access Sonos' audio inventory via AdsWizz's connected demand sources. These include AudioMatic, AdsWizz’s demand-side platform; the AdsWizz Marketplace, which enables publishers and advertisers to easily transact on audio inventory; and AdsWizz direct integrations with major third-party demand-side platforms (DSPs). “Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to be able to connect advertising exclusively with Sonos Radio's inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” said Marsha Fischer, VP of strategic partnerships at AdsWizz. “Sonos is a leader in sound experience. We share a commitment to making things easier for listeners. It’s empowering to be able to connect advertising exclusively with Sonos Radio's inventory, which consists of expertly curated music stations, original shows, and more than 60,000 live broadcasts,” said Marsha Fischer, VP of strategic partnerships at AdsWizz. Amanda Dwyer, head of commercial for Sonos Radio at Sonos added: “AdsWizz has proven to be a powerful ad tech provider, which made it an easy choice when considering monetisation opportunities. AdsWizz and its extended sales team really get it when it comes to the premium nature of the Sonos Radio audience, our content offering and our differentiation in the audio entertainment market.” About AdsWizz AdsWizz, a subsidiary of SiriusXM, is the technology engine powering the monetisation of audio content worldwide. A pioneer in the space, AdsWizz provides publishers and independent content creators with the tools they need to scale their audio business, while offering marketers innovation at scale, allowing them to connect with audiences globally. From radio, streaming, and podcasts to dynamic ad insertion, advanced programmatic, contextual targeting, and first-to-market audio ad formats, only AdsWizz seamlessly connects an entire ecosystem of audio buyers and sellers with the click of a button.

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