Yieldmo, Adform | June 20, 2022
Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with deep advertiser and agency relationships across Europe. The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe.
Adform continues to lead the market with its ID Fusion solution, helping its clients manage the transition to first party. Through this partnership, Adform will be able to expand its offering to advertisers and agencies through the rich contextual offering that Yieldmo’s exchange brings.
Yieldmo’s Smart Exchange continuously maximises value for advertisers and publishers in real-time through proprietary data, machine learning, and curation (without relying on cookies or other user authentication). This partnership will help brands and agencies unlock value, match inventory to the goals of their campaigns, and deliver outstanding results.
“We are incredibly excited to be partnering with Adform, a leading business with a very strong heritage in the European region, as well as a growing client base in the US, making them a strong new development partner globally. This is particularly important for us as we continue our rapid international expansion into European markets and beyond,” said John Tigg, GM International at Yieldmo.
“We are incredibly excited to be partnering with Adform, a leading business with a very strong heritage in the European region, as well as a growing client base in the US, making them a strong new development partner globally. This is particularly important for us as we continue our rapid international expansion into European markets and beyond,” said John Tigg, GM International at Yieldmo. "Through our strategic partnership, Yieldmo and Adform’s complementary technologies will help deliver brand-safe, privacy-first, and cost-effective advertising opportunities for advertisers globally.”
“We are committed to holistic ID solutions that bring together a range of approaches for our clients. Smart contextual is clearly one such approach with huge promise, alongside first party solutions, for example. Yieldmo has highly unique technology that can facilitate results for advertisers and publishers alike” Julian Baring, SVP Business Development at Adform said.
Yieldmo is an advertising technology company that operates a smart exchange that differentiates and enhances the value of ad inventory for buyers and sellers. As a leader in attention & contextual analytics, real-time technology, and digital formats, we create, measure, model, and optimize campaigns for unmatched scale and performance. By understanding how each unique impression behaves and looking for patterns and performance in real-time, we can drive real performance gains without relying on audience data.
Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.
Integral Marketing & Advertising | August 04, 2022
Today, long-time marketing industry veteran Yeliza Centeio launches Integral, a woman-owned, bilingual marketing and advertising agency marked by inclusivity with a fresh approach to meeting client needs and surpassing expectations.
For Centeio, the first phase of her career took place inside leading advertising agencies in Boston and Ft. Lauderdale, working with brands in the travel & tourism, higher education, eCommerce/retail, B2B tech, insurance and healthcare sectors. As a follow up to her agency experience, Centeio ventured brand-side as a marketing director for well-known direct-to-consumer and fashion industry startups and brands like City Pier Seafood and J.Jill. The launch of Integral Marketing & Advertising marks the pinnacle of Centeio’s career as she embarks on this new chapter of inclusivity and growth within the industry.
Integral Marketing & Advertising prioritizes client and staff flexibility & growth
Marketing and advertising has evolved; Centeio founded an agency to evolve with it. Integral empowers client flexibility by allowing work to commence without a formal pitch process or Agency of Record contract.
“Brand-side experience showed me that growth increasingly depends on client flexibility. Our model offers experience and expertise at a time when long-term contracts or building an in-house marketing team may not be in our clients’ best interests,” said Centeio.
Integral also meets the needs of today’s creative talent by granting workplace and workweek flexibility.
“Integral won’t dictate where and when people work, so long as the work gets done. Creative expression doesn’t always happen between 9 a.m and 5 p.m, Monday through Friday, and personal and family time is always a priority,” said Centeio. “We value a healthy work-life balance that puts our team and clients in the best position to succeed.”
Woman-founded, woman-owned, bilingual, and inclusive, Integral solves marketing & advertising puzzles with the right puzzle pieces
The Integral name was chosen not only for its equivalent English and Spanish meaning, but because the agency’s subject matter experts are vital to client success.
On the agency’s new website, Integral’s developers, designers, copywriters, content creators, and certified diversity, equity & inclusion public relations managers are portrayed as characters solving marketing and advertising “jigsaw puzzles.”
The homepage headline announces, “Puzzles Solved. All your needs or just one piece.”
Viant, G2 | August 02, 2022
Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores overall.
G2, is one of the world's largest and most trusted software marketplaces, helping businesses discover the right solutions to tackle their business challenges. Based on user reviews, they named Viant’s advertising software, Adelphic, as a Leader in the DSP category, based on customer satisfaction ranking (based on user reviews) and market presence (based on market share, seller size and social impact).
95% feature rating on Viant’s Targeting
91% of users enjoy Viant’s Quality of Support
90% of users rated Viant 4 or 5 stars
“At Viant, our goal is to make it easy for companies to buy an ad anywhere, and then help them measure the impact of that ad spend. Receiving this acknowledgement from user reviews, is a solid testament that we’re delivering just that,” said Tim Vanderhook, Co-Founder and CEO, Viant. “We are grateful for this recognition from G2 and certainly from our users.”
“At Viant, our goal is to make it easy for companies to buy an ad anywhere, and then help them measure the impact of that ad spend. Receiving this acknowledgement from user reviews, is a solid testament that we’re delivering just that,” said Tim Vanderhook, Co-Founder and CEO, Viant.
G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on Twitter and LinkedIn.
Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.
AD TECH AND MARTECH
Sustainable Skylines, VELARY | June 16, 2022
Sustainable Skylines, an advertising technology company reinventing aerial advertising with hybrid drone technologies and advanced data analytics, has emerged from stealth mode. They have formally announced an exclusive partnership with the aviation technology company and drone manufacturer, VELARY. This partnership will continue the collaboration of the two companies on building world-class drone advertising solutions. The exclusive nature of the partnership solidifies both companies' stake in this burgeoning industry.
Current airplane-based advertising relies on outdated technologies, hazardous procedures, and anecdotal ad-performance methodologies. Recognizing this underserved market, Sustainable Skylines is on a mission to bring this industry into the 21st century. Operating in stealth mode for the past two years, the company has been working to bring this drone advertising solution to life, along with developing computer vision and A.I. technologies for their audience analytics platform.
The management team is made up of skilled operators from related industries in big data and advertising. The Founder and Chief Executive Officer, Jacob Stonecipher, is a former Senior Director at the private equity and venture capital data and research firm, PitchBook Data, where he structured data-feed, API, and platform subscriptions. He is joined by their Chief Marketing Officer, Tim Carlisle, a former senior executive at Publicis, where he helped lead Proctor and Gamble’s brand strategy. Brenda Stonecipher, their Chief Financial Officer, a certified CPA who has held numerous c-suite positions. As well as their Chief Research Officer, Paul Donato, an advertising industry veteran, and the former Chief Research Officer at Nielsen.
VELARY is a next-generation U.S. aviation technology and engineering company dedicated to solving today’s most challenging problems while anticipating the needs of tomorrow. Their hybrid-powered Unmanned Aerial Vehicles (UAVs) and piloted Vertical Take-Off and Landing (VTOL) solutions are designed for the most demanding environments. By bringing together vertical mobility solutions with A.I., data, and cloud services, VELARY is meeting the future with innovative technologies and human ingenuity.
“Our partnership with VELARY is a natural fit. They operate at the forefront of drone technology and share our core values of innovation and sustainability,” said Sustainable Skylines’ Founder and Chief Executive Officer, Jacob Stonecipher.
“Our partnership with VELARY is a natural fit. They operate at the forefront of drone technology and share our core values of innovation and sustainability,” said Sustainable Skylines’ Founder and Chief Executive Officer, Jacob Stonecipher, “We’re incredibly excited to be aligned with their team and to continue our growth together.”
“Out-of-Home advertising is going through a renaissance. The digital advertising ecosystem has become overly saturated. Brands are relying on outdoor advertising to create real-world brand familiarity and amplify digital activations,” said Chief Marketing Officer, Tim Carlisle, “Sustainable Skylines will drive brand impact by operating in the last true uncluttered environment, the sky.”
”VELARY is excited to collaborate with Sustainable Skylines as it transforms the outdoor advertising space using our aircraft, making aerial advertising cleaner, safer, and exponentially more impactful,” said Mihai Rozsa, CEO of VELARY.
Sustainable Skylines and VELARY are working towards FAA approval, alongside Praxis Aerospace Concepts, to launch in Miami Beach and will look to rapidly scale across the nation and globe. Sustainable Skylines is financed by a pre-seed round of financing and has formally announced an upcoming seed round.
About Sustainable Skylines
Sustainable Skylines is an advertising technology company reinventing the Out-of-Home (OOH) aerial media industry with the use of hybrid drone technologies, dynamic 4-color static and digital banners, and a computer vision-powered audience analytics platform. Launching from regional distribution centers with mobile command vehicles, the company will operate in all major U.S. and global markets. Aggregating 1st and 3rd-party data from cellular, geospatial, and aerial footage, the company builds audience data products using the latest advances in computer vision, big data, and artificial intelligence.
Learn more at www.sustainableskylines.com
VELARY Inc. is a next-generation U.S. aviation technology and engineering company based in California, with operations in Europe. VELARY.com