Local Media Consortium, Local Media Association launched "Support Local News" in partnership with Google

Local Media Consortium | June 10, 2020

  • $15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise.

  • The Local Media Consortium and Local Media Association announced the launch of a major ad campaign, "Support Local News," in partnership with the Google News Initiative.

  • Backed by $15 million in funding from Google, the campaign will raise awareness of the need and importance of funding newsrooms through subscriptions, donations and advertising.


As communities across the nation grapple with the coronavirus pandemic and the injustice related to the death of George Floyd, local media has been on the front lines to inform its readers. While these major stories with local ramifications have led to an increase in people reading, watching and listening to the news, advertising revenue has declined dramatically. This trend has hit local news organizations particularly hard following Covid-19 since most faced financial stress well before the pandemic. These dynamics have put these vital community services at risk. According to Poynter, more than 30 local newsrooms have closed since the pandemic began. A Pew study finds the majority of consumers (71%) think their news media outlets are doing well financially. The Support Local News campaign will highlight this paradox and encourage consumers, businesses and advertisers to support local media.

At Google we value the role of local news in keeping our societies informed and connected with their communities. We have long partnered with the LMA and LMC to enable a strong future for local news. At this crucial time, when the demand for local journalism is especially great and advertising dollars have dwindled, we have joined with the LMA and LMC on this campaign in an effort to encourage everyone - readers, local businesses and advertisers big and small - to play a part in supporting local news.

- Richard Gingras, Vice President, News, Google


The Support Local News campaign will begin today and will run in print and digital formats for the next six weeks across most local newspapers, TV and radio stations and online-only news outlets in the U.S. and Canada. The campaign will direct people to visit the Support Local News website, where they can easily subscribe, advertise or donate — including an option to donate to a fund that supports local investigative reporting in newsrooms across North America or to further designate contributions for publishers of color to support their investigative work. 

"At a time when communities need local media more than ever, we are launching this campaign to fuel long-term, sustainable revenue models for news," said Fran Wills, CEO of LMC. "For years we have been encouraging the industry and our partners to spotlight the need for and value of local journalism. Thanks to this generous funding from Google, our campaign funnels much needed advertising dollars to publishers immediately while raising awareness of the role subscriptions, advertising and donations play in sustaining freedom of the press and reporting in our local communities."

This is a significant moment for the local media industry. People may not understand why they need to support local news organizations with digital subscriptions, donations, memberships and advertising if applicable. This $15 million ad campaign will help us change the conversation. We appreciate Google's support of local media with this campaign that intentionally includes a diverse mix of publishers, including smaller outlets and those serving underrepresented audiences. We ask other national advertisers to follow this example by running campaigns with local media organizations across North America.

- Nancy Lane, CEO of LMA


Local Media Association and the Local Media Consortium together represent more than 5,000 news outlets in the U.S. and Canada. The LMC delivers significant ROI to its members – 90 media companies comprising more than 4,000 outlets – by harnessing its purchasing power to negotiate large money-saving deals with digital business and technology partners. Recently, the LMC worked with the Brand Safety Institute and Cunningham Consulting to fast-track a local news advertising whitelist to unblock local media ad inventory with agencies and advertisers during the coronavirus pandemic.

LMA is focused on reinventing business models for news and works with more than 3,000 newspapers, TV stations, digital news sites, radio stations and research & development partners. In May, the association's affiliate, Local Media Foundation, launched the COVID-19 Local News Fund program, which has already raised more than $1.4 million for independent and family-owned news organizations to increase their coverage of the crisis in communities all over the country.

Read more: Ads running on Google’s network alongside baseless claims around COVID-19 virus

About the Local Media Consortium

The Local Media Consortium delivers economic value through strategic partnerships on behalf of nearly 90 local media companies in top markets across the United States, Canada and Puerto Rico, and includes more than 4,000 outlets. The LMC delivers over $50M in annual financial benefit to its members by harnessing their combined volume and scale to reduce costs and increase revenue with technology and service providers like Google, Facebook, Monster and others. According to ComScore, the aggregated LMC audience footprint spans 212 million monthly unique visitors and reaches 80% of the U.S. online audience.

About Local Media Association

Local Media Association is a thriving and innovative organization that is intensely focused on discovering new and sustainable business models that will support local news. LMA's innovation engine, Accelerate Local, launched six initiatives in 2019 with 50 different media partners including a digital transformation lab for black publishers. Three new projects have been launched so far in 2020, including the COVID-19 local news fund, and two news collaboratives - the Oklahoma Media Center and a yet-to-be-named effort in Chicago. Local Media Foundation is the association's 501(c)(3) charitable trust that supports the essential role of local news and information in a healthy democracy.

About The Google News Initiative (GNI)

The Google News Initiative represents Google's effort to help journalism thrive in the digital age. Through its partnerships, programs and products, the Google News Initiative works with thousands of organizations worldwide to support quality independent journalism, financial sustainability, and development of new technologies that drive innovation. Google allocated $300 million over three years to energize these collaborations, and to lay the foundation for new products and programs for a diverse set of news publishers, to benefit the entire ecosystem.

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Teads Enhances Brand Suitability Capabilities Through Partnership With Integral Ad Science

Teads | December 13, 2022

Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality. The partnership, which will see Teads integrate IAS’s Context Control solution for avoidance, will ensure advertisers avoid content deemed unsuitable for their brand. Available globally, advertisers can use Teads’ Ad Manager to access IAS’s curated list of contextual segments and optimize their programmatic display and video ad campaigns on a pre-bid basis. IAS’s cognitive semantic technology solution uses natural language processing (NLP) to dynamically comprehend the nuances of context. Unlike many other brand suitability options, IAS’s platform can determine the sentiment and emotion of content, which enables a more precise classification. Results so far have generated Teads’ clients up to a 99% suitability pass rate for their ad impressions. And by only blocking the specific content that a brand considers unsuitable, the partnership will enable Teads to maximize the scale of ad campaigns, as well as support quality journalism by avoiding wasted ad opportunities. As 78.8% of European marketers say they are concerned or very concerned about brand safety when buying digital advertising, this collaboration between Teads and IAS will provide brands with the confidence that their ads are being delivered in safe and suitable environments, with fully accurate, scalable coverage across display and video formats. With the option to select 200+ optimized IAS contextual avoidance segments, Teads’ clients will have increased control around content adjacencies and will be able to avoid impressions against certain topics, including content deemed risky or harmful by a brand. In addition to the contextual segments, clients using IAS can also apply custom brand suitability profiles within Teads Ad Manager. This comprehensive integration avoids wasting inventory as filtering is done upfront, pre-bid, and therefore allows selecting another ad for which the content is suitable. In this way, publishers are able to better monetize their inventory. Barbara Deng, EMEA Media and Global Fragrances Communication Director, Shiseido Company, says: “As a luxury brand, the quality of the media environments our ads are seen in is of critical importance to our digital advertising strategy. A key part of that is maintaining close control of the content our advertising is placed adjacent to, without compromising on the potential scale of reach. Being able to integrate IAS’s latest solution within the Teads platform enables us to achieve both of these goals, giving us ultimate peace of mind for brand suitability whilst still achieving outcomes for the business.” Remi Cackel, Chief Product Officer at Teads, comments: “We’ve seen a sharp increase recently of marketers who are more conscious than ever of the sustainability of their media strategies. This partnership with IAS gives advertisers far greater control over their content adjacencies, layering third-party solutions on top of Teads’ quality inventory. By providing clients with the optimum level of brand suitability and the ability to serve campaigns at scale to reach more consumers, we are continuing to build trust and provide safe solutions for brands. This integration with IAS will increase support for quality journalism, providing a better outcome for all.” “We’re pleased to integrate our Context Control solution for avoidance within Teads’ platform, giving advertisers greater customization of their campaigns by analyzing the sentiment and emotion of a page. In a cookieless environment, it also helps drive monetization for publishers by advertisers avoiding content that is only unsuitable on a pre-bid basis, while maximizing scale compared to a keyword-only or brand safety approach.” Yannis Dosios, Chief Commercial Officer at IAS, adds About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009, IAS works with thousands of top advertisers and premium publishers worldwide.

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DV study underscores that Attention-grabbing ads are key to performance, but context is key

DoubleVerify | November 17, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertising—arming stakeholders with the insights they need to make well-informed strategic decisions. Key takeaways include: Cost of living concerns drive “stay at home” content consumption—particularly on CTV and social media—with most (55%) consumers now spending more time consuming content daily than they did pre-pandemic. Attention fuels media efficacy—two thirds (66%) of respondents claimed an ad that captures their interest in the first five seconds will make them more likely to pay attention. Online shopping surges and is bolstered by a contextual approach—54% of respondents report buying more items online now than pre-pandemic, while 67% are more likely to pay attention to an ad if it’s relevant to the content they’re viewing—such as reviews or gift ideas. Trust and shared values foster loyalty, but consumers are quick to judge—consumers are concerned about the spread of mis- and disinformation, and it shows—61% are even less likely to purchase/use a brand again if they see it advertised beside mis- or disinformation. “This study highlights that consumer consumption habits are evolving in response to macro social and economic trends—from intensifying concerns about inflammatory or polarizing content, to a continued shift in the platforms and channels consumers are turning to for content consumption,” said Mark Zagorski, CEO of DoubleVerify. “Brands must react to these changing habits to ensure they reach the right audiences as efficiently as possible and maximize their digital investments. As our research shows, with digital content consumption rising, there’s a clear opportunity to garner consumer attention and power campaign performance. To unlock this opportunity, brands must evolve their ad strategies—meeting their audiences where they consume content and focusing on contextually relevant, attention-grabbing ad placements that also safeguard their brand reputations.” “This study highlights that consumer consumption habits are evolving in response to macro social and economic trends—from intensifying concerns about inflammatory or polarizing content, to a continued shift in the platforms and channels consumers are turning to for content consumption,” said Mark Zagorski, CEO of DoubleVerify. Consumer appetite for content continues to soar—led by CTV, streaming, and social Globally, most (55%) consumers are spending more time each day consuming content now than they did pre-pandemic. Inflation is a key driver here with almost half (45%) of respondents noting the reason they’re spending more time consuming digital content is because they are staying at home due the rising cost of living. CTV (Connected TV) and streaming services have clear momentum, with 55% of respondents having subscribed to additional services in the past 12 months*. Meanwhile, globally, 27% expect to spend more time on social media in the year ahead—peaking at 41% among 18-24 year olds. With costs under consumer scrutiny and digital content consumption rising, ad-supported content represents a growing opportunity for advertisers, with 59% open to ad-supported video streaming apps if it cuts prices. Brands must address attention fragmentation—or risk losing consumers Survey respondents reported that they believe they see between 1 and 50 ads per day—estimates suggest the true average figure is at least 4,000.** Where an ad appears determines its impact, according to consumers. YouTube dominates as the number one proprietary platform for securing the attention of respondents in 15 out of 18 countries surveyed—followed by Facebook (39%) and Instagram (28%).*** Newer platforms continue to attract consumer time and engagement. TikTok is rapidly growing, and 43% of 18-24 year olds report they plan on spending more time in the app over the next 12 months. Timing is essential with two thirds (66%) stating that they are more likely to pay attention if an ad captures their interest in the first five seconds. Shopping’s digital maturity presents a new opportunity for brands to make an impact Online shopping continues to grow as most consumers, 54%, report buying more items online now than they did pre-pandemic. Pre-purchase habits are also evolving, with over half (53%) highlighting they use digital content to inform planned purchases more often than they did before the pandemic. With two thirds (67%) of consumers saying they are more likely to pay attention to an ad if it’s relevant to the content they’re looking at—like reviews or gift ideas. This reinforces the importance of contextually relevant ad placements. Brand values are key as consumers reward action against inflammatory content, mis- and disinformation Likely exacerbated by polarized news and opinions, the majority of survey respondents (68%) are concerned that levels of mis- or disinformation**** are increasing—and brands must be conscious of ad adjacency. In fact, 61% would be less likely to purchase/use the brand again if they saw it advertised next to content that they determined to be mis- or disinformation. The majority of survey respondents (82%) state they have been exposed at some point to mis- or disinformation on social media. Brand action on mis- and disinformation will be rewarded with trust from consumers. The majority (69%) value brands that actively fight against mis- and disinformation and the same number (69%) state that companies that are genuine and authentic appeal to them. For the full 2022 ‘Four Fundamental Shifts in Advertising and Media’ report, visit: https://doubleverify.com/four-fundamental-shifts-in-advertising-and-media-report-2022 About DoubleVerify DoubleVerify (“DV”) (NYSE: DV) is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.doubleverify.com.

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Hivestack and Quotient Partner to Connect and Enable Global Programmatic Digital Out of Home (DOOH) Campaigns

Hivestack, Quotient | November 23, 2022

Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global scale. Bruno Guerrero, Chief Operations Officer at Hivestack commented, “Our partnership with Quotient is a natural evolution for our business as we further pursue our mission to drive programmatic DOOH innovation for buyers through access to our world-leading Supply Side Platform (SSP)." Bruno Guerrero, Chief Operations Officer at Hivestack commented, “Our partnership with Quotient is a natural evolution for our business as we further pursue our mission to drive programmatic DOOH innovation for buyers through access to our world-leading Supply Side Platform (SSP). With this partnership, we have opened up the possibility for Quotient advertisers to access the largest network of premium DOOH inventory across the globe.” All advertisers using Quotient’s omnichannel DSP can now activate DOOH screens via Hivestack’s SSP which has the potential to generate a total of 473bn impressions via the leading DOOH publishers across the globe. Advertisers can activate campaigns on multiple premium environments including large format billboards, transit screens in subways, rail and bus stations, airports, cabs, gas stations and electric vehicle charging points. Advertisers can also reach audiences through multiple place-based environments, including gyms, cinemas, university campuses, bars, nightclubs and more. Norm Chait, Senior Director and OOH Practice Lead at Quotient added, “We are very excited to partner with Hivestack to help support the great momentum we’re seeing in programmatic DOOH. As a supply agnostic DSP for DOOH, we want to ensure our clients have the ability to activate campaigns via any SSP partner they choose. Hivestack’s extensive access to global supply further expands this ability by providing our agency partners and their blue-chip clients with access to data-driven solutions in critical markets outside of the U.S.” The partnership between Hivestack and Quotient comes at a critical time for the channel, with global DOOH ad spend projected to increase from $6.7BN in 2019 to $15.9BN in 2027 (Source: Statista Research Department, September 2022). This scaled growth is in no small part due to the technology and innovation that has evolved the channel, allowing buyers to reach audiences with greater precision and media owners to generate additional revenue on top of their existing income. In 2022, 76% of global advertisers planned to increase spending on DOOH, and in the US alone, that figure was estimated at 56%.

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SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

Nextech AR 3D Swirl Ad Achieves Breakthrough With Over 1 Million Ad Views

Nextech AR | December 21, 2022

Nextech AR Solutions Corp., a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model created by Nextech’s technology of a Dr. Martens Boot for an ad campaign, which garnered over 1 million 3D model views on the site. The ad used Nextech’s ARitize Swirl, a swirling (rotating) 3D asset on the header or page of an ecommerce website. In a few simple steps, any customer can create a fully interactive ARitize Swirl 3D/AR banner using their existing 3D models and embed them into their ecommerce website to create 6X higher purchase intent, increase conversions and click-through rates. This successful client use by a major brand and agency paves the way for another revenue stream tied to ecommerce advertising by offering a simple no-code integrated way for the Company’s 3D models to be used for immersive ads on the web or on social sites, Tik Tok, Instagram, Snap and Meta. Nextech AR CEO Evan Gappelberg commented, “1 million 3D model views on a single 3D model is HUGE!. By comparison Nextech has served up 6.2 million 3D model views for over 20,000+ 3D models without the swirl ad. The ability for our 3D model clients to easily create web banners and social media swirl ads using their existing 3D models is yet another competitive edge for Nextech and further positions us as the leading global 3D model company.” He continues, “Our ARitize 3D platform provides our clients with the one-stop solution for everything 3D. Today’s breakthrough swirl-ad news is yet another indication of the revenue potential of our 3D solutions and further sets the stage for a breakout year in 2023.” ARitize 3D’s patent-pending technology leverages Artificial Intelligence (AI) to enhance the building of quality 3D models from simple 2D photos at scale for ecommerce websites. It is a disruptive end-to-end solution for the Augmented Reality (“AR”) industry. Through a simple JavaScript tag integration, product photos are automatically onboarded, and 3D models are created for each product and then hosted on ARitize 3D’s cloud. With a 3D model, clients can interact with the product to see every detail: turn it, spin it, zoom in, zoom out, leading to 40% lower product returns, 93% higher click-through rate and a 90% reduction in product photography costs. The Company believes that this value creation and ROI are leading to the rapidly growing demand for the Company's 3D technology. Transform your online store into a dynamic virtual showroom. 3D models allow customers to see products from every angle and position them in their own space prior to purchasing. It's an exciting, immersive shopping experience that keeps customers more engaged, and better informed and helps your brand stand out from the competition. About Nextech AR Nextech AR Solutions is the engine accelerating the growth of the Metaverse. Using breakthrough AI, Nextech AR is able to quickly, easily and affordably ARitize (transform) vast quantities and varieties of existing assets at scale making products, people and places ready for interactive 3D use, giving creators at every level all the essential tools they need to build out their digital AR vision in the Metaverse. Our platform agnostic tools allow brands, educators, students, manufacturers, creators, and technologists to create immersive, interactive and the most photo-realistic 3D assets and digital environments, compose AR experiences, and publish them omnichannel. With a full suite of end-to-end AR solutions in 3D Commerce, Education, Events, and Industrial Manufacturing, Nextech AR is in a unique position to meet the needs of the world’s biggest brands and all Metaverse contributors.

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Programmatic advertising uses artificial intelligence (AI) and real-time bidding to automate and streamline the ad buying process. With programmatic advertising, you promote your brand with ads on multiple platforms.  It enables you to specify your target audience, budget, and goals for your campaign, and the software will take care of purchasing ad space for you.

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