AD TECH AND MARTECH

Lumenad Announces the Release of Advertising Intelligence Software for Digital Marketers

Lumenad | April 15, 2021

Lumenad Announces the Release of Advertising Intelligence Software for Digital Marketers
Lumenad, a leading provider of advertisement data organization, standardization, and simulation tools, today announced the release of its flagship Advertising Intelligence software. Marketers who are frustrated by the heavily manual, do-it-yourself nature of advertisement data can use tools that significantly reduce the persistent challenges of ad data variety, volume, and velocity.

"We invented Advertisement Intelligence software primarily to help marketers handle their promotional data holistically," said Lumenad CEO Ryan Hansen. "There are numerous products on the market that assist marketers in managing their received and owned media, but absolutely none rely solely on managing paid-media data. Our Brand Intelligence platform has been pressure tested against thousands of campaigns and more than $100 million in media spend, and it has been purpose-built to meet the basic demands of handling new cross-channel advertising."

More than 70 advertisement metrics are standardized by the app in compliance with agreed ad industry guidelines. For the first time, Advertising Intelligence tech provides cross-channel ad data in a full uniform and impartial way. With newfound transparency in campaign performance, marketers will take the appropriate action for each channel based on the data.

About Lumenad
Lumenad built Advertising Intelligence software to assist marketers in being more flexible, proactive, and open in their marketing spend strategy. It's an industry-validated method for streamlining data organization, standardization, and insights. As a result, advertisers will gain insight into and truly comprehend past, present, and future perspectives on ad campaigns. They will optimize the return on every ad dollar.

Spotlight

Other News
AD NETWORKS

IAS Achieves MRC Accreditation for Integrated Third-Party Measurement on Facebook

Integral Ad Science, Media Rating Council | November 09, 2021

Delivers much-needed transparency for advertisers across their social media buying SINGAPORE, November 8, 2021 -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across the world’s largest digital platforms including Facebook. “We’re proud to achieve this important MRC accreditation for our Facebook integrated measurement,” said Lisa Utzschneider, CEO, IAS. “Marketers rely on IAS and our advanced technology to drive much-needed transparency along with greater outcomes for their Facebook campaigns. We continue to prioritize our customers’ needs in our role as a leading provider of digital media quality across all social platforms.” IAS helps customers make every ad impression count through its global measurement capabilities, and this new MRC accreditation represents the latest way IAS is bringing greater transparency to the industry. This accreditation covers IAS’s measurement of display and video ads served in the Facebook Newsfeed on desktop and mobile web, as well as those served in both the Facebook and Instagram mobile apps. With integrated third-party measurement from IAS on Facebook and Instagram, advertisers gain a clearer understanding of their ad investment and performance, with greater control to optimize their campaigns toward viewable inventory. IAS achieved this most recent MRC accreditation following an intensive audit to verify that its data and measurement procedures, controls, disclosures, and reporting meet the required industry standards for validity, reliability, and effectiveness. “Accreditation of IAS as compliant with MRC’s Viewable Impression Standards for its integrated viewability measurement and reporting of display and video inventory on Facebook and Instagram is an important achievement that will help bring marketers the transparency they need to better evaluate ad spend on these critical platforms,” said George W. Ivie, Executive Director and CEO of the MRC. “We congratulate IAS for its commitment to digital media quality and for meeting the rigorous standards necessary to attain this significant milestone.” Established in 2014, the MRC’s viewability standard helps ensure that brands only pay for quality ad inventory that has an opportunity to have been seen. IAS maintains MRC accreditations across its suite of services including display and video viewability for desktop, mobile web, and mobile in-app; invalid traffic for desktop, mobile web, and mobile in-app; and property level brand safety. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com. About Media Rating Council (MRC) The MRC is a non-profit industry association established in 1963 composed of leading television, radio, print and Internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC Accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research and other standards MRC produces; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently more than 100 research products are audited by the MRC. Facebook® is a registered trademark of Facebook Inc.

Read More

AD NETWORKS

Outbrain Partners With Momentus Digital For Delivering Value & Elevating Growth in India

Outbrain | November 01, 2021

Mumbai/New Delhi, November 01 2021- Outbrain, a leading recommendation platform for the open web, is increasing its presence in the Indian market by partnering with Momentus Digital to help Outbrain with premium advertiser inventory, expand market reach and open new categories. With India evolving towards a digital first economy with programmatic technology at the forefront, Momentus Digital will open deliver greater customer value with genuine results. “We are excited to announce Momentus Digital as one of our preferred reseller partners, As India’s digital ad expenditure is likely to grow 10 times over the next decade, this partnership will enable Outbrain’s next phase of growth in India,” said Allen Sharma, Director of Sales for India at Outbrain. “Momentus Digital’s market knowledge understanding, client engagement and acquisition ratio will enable Outbrain to carve out growth in the next phase in India.” Building on the momentum of recent media owner wins for the region, including Network 18 and Hindustan Times, this distribution helps advertisers build audiences and reach new customers using advanced targeting options via the Outbrain network. “The efficiency of programmatic combined with the non-intrusive, high engagement native formats, are powerful combinations for advertisers to leverage digital medium” said Arooshi Dharamdasani, CEO, Momentus Digital. “We are excited to announce our ongoing partnership. Outbrain’s unique platform provides advertisers direct access to the widest supply of native ad inventory on multiple exchanges. With Outbrain’s expertise in technology, precise advanced targeting options and audience management capabilities forms a very formidable offering to a market.” “We are excited to announce Momentus Digital as one of our preferred reseller partners, As India’s digital ad expenditure is likely to grow 10 times over the next decade, this partnership will enable Outbrain’s next phase of growth in India,” said Allen Sharma, Director of Sales for India at Outbrain. The partnership with Momentus Digital, along with other initiatives within Outbrain such as the hiring of Allen Sharma as the Director of Sales and Bhavin Shah as Marketing Head, continue to prove Outbrain’s commitment to expansion within the region. Outbrain offers a quality and safe platform for brands to advertise on the open web. Content-led communication, campaign dashboard and advanced targeting capabilities set the platform apart from other native platforms. The platform also offers brands access to leading publishers and multiple advertising formats, which can be selected based on the brand industry and campaign purpose. Outbrain started its India operations in 2014 and this partnership is another proofpoint of the recognition by the company of the potential within the market for its business operations. About Outbrain Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide. About Momentus Digital Momentus Digital is a brand solution and performance marketing platform. We partner with brands to reach out to the mass audience, by representing their business in India. Our aim is to connect marketers to our partners, helping them reach marketing objectives.

Read More

AD NETWORKS

Mobile Campaigns in India Deliver Stronger Results in H1 2021, According to IAS Media Quality Report

Integral Ad Science | October 19, 2021

Brand risk and ad fraud rates in India ranked below the global average Viewability on mobile environments increased in India MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Media Quality Report (MQR) for H1 2021, providing transparency into the performance and quality of Indian digital media, alongside global comparisons. The latest MQR highlights brand safety, ad fraud, and viewability trends across display, video, mobile web, and in-app advertising. Mobile campaigns in India post lower brand risks than display Brand risk worldwide was lower across all formats and environments in H1 2021, an indicator of brands’ increased efforts to optimise ad placements toward contextually relevant content. The overall brand risk dropped below 4% across all formats and environments. In India, display was one of the safest environments for advertisers, with desktop display brand risk at 0.8%, down by 1.4 percentage points (pp). Mobile web display brand risk fell from 2.6% to 1.8%, while the worldwide average was 2.6%. Programmatic desktop and mobile web display inventory showed higher brand risk in India than publisher direct at 1.8% and 3.5%, respectively. This data suggests the market is actively using solutions to protect brand reputation and place its ads in suitable environments. Viewability on mobile environments increased in India Mobile campaigns in India had more viewable impressions in H1 2021. Viewability on mobile web display increased by 1 percentage point to 58.9% in H1 2021, while viewability on mobile in-app display increased from 51.3% to 54.1%. Global display viewability was down 2.4 percentage points on desktop and 3.3pp on mobile web year-over-year, reaching 69.5% and 64.3%, respectively. The worldwide reductions were driven by drops across Asia-Pacific, with India registering a 7.2 percentage point drop to post 54.9% viewability in desktop environments. In India, desktop and mobile display environments showed significantly higher viewability rates in programmatically traded inventory than publisher direct. Connected TV (CTV) remained the most viewable format overall, averaging 93.2% worldwide in H1 2021. Ad fraud rates decrease in desktop and mobile web display in India Both desktop and mobile web display had a marginal decrease in optimised ad fraud rates to reach 0.9% and 0.2%, respectively, in H1 2021. The worldwide non-optimised fraud rate for desktop display was 9.4% and 5.5% on mobile web display, clearly indicating that fraud mitigation strategies can reduce risks and reduce ad wastage. Saurabh Khattar, Commercial Lead India, IAS, said, “Mobile advertising has gained strong traction among Indian advertisers as consumers continue to spend more time engaging with content on mobile. According to a report by App Annie, average smartphone usage is about 4.6 hours a day in India, which stands third in global rankings after Indonesia and Brazil. As spending increases on mobile, media quality challenges may arise such as ad fraud, unsafe brand environments, and unviewable inventory. With the upcoming festival buying period, advertisers are well-advised to work with third-party verification companies to help protect their campaigns from ad fraud, brand risks, and lower viewability to maximise engagement and ROI”. About Integral Ad Science Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.

Read More

AD NETWORKS

Outbrain Partners with Tyroo for Delivering Value & Elevating Growth in India

Outbrain, Tyroo | September 24, 2021

Mumbai/New Delhi, September 24 2021- Outbrain, a leading recommendation platform for the open web, has partnered with Tyroo, a market leader in ad monetization, to help provide Outbrain with premium advertiser inventory, expand market reach, and open new advertising categories. With the goal of delivering greater customer value and achieving valuable marketing outcomes with genuine results, the partnership will help Outbrain to continue to expand within the region. “We are excited to announce Tyroo as our preferred reseller partner, which will allow us to deliver greater value and drive more business impact for our clients,” said Allen Sharma, Director of Sales for India at Outbrain. “Tyroo’s understanding of Outbrain’s products, its profound technical expertise and its collaborative approach is uniquely complementary to how we work.” Building on the momentum of recent media owner wins for the region, including Network 18, Hindustan Times and Bollywood Hungama, this distribution helps advertisers build audiences and reach new customers using advanced targeting options via the Outbrain network. “High-quality content is paramount to consumers. In the last 24 months, the flow of genuine, authentic content has been immense and that makes the discoverability of meaningful recommendations for users incredibly more important,” said Akshay Mathur, Chief Revenue Officer, Tyroo. “We are very excited to work with Outbrain as their partner in the region, bringing new ad offerings around native advertising to brands. Through Outbrain brands can scale their reach not only within the Tier I cities but also into Tier II cites using vernacular communication channels, delivering their intended messaging effectively”. “We are excited to announce Tyroo as our preferred reseller partner, which will allow us to deliver greater value and drive more business impact for our clients,” Allen Sharma, Director of Sales for India at Outbrain. Outbrain offers a quality and safe platform for brands to advertise on the open web. Content-led communication, campaign dashboard and advanced targeting capabilities set the platform apart from other native platforms. The platform also offers brands access to leading publishers and multiple advertising formats, which can be selected based on the brand industry and campaign purpose. Outbrain started its India operations in 2014 and this partnership is another Proofpoint of the recognition by the company of the potential within the market for its business operations. About Outbrain Outbrain (Nasdaq: OB) is a leading recommendation platform for the open web. Our technology enables 10 billion daily recommendations to consumers across more than 7,000 online properties and connects advertisers to these audiences to grow their business. Founded in 2006, Outbrain is headquartered in New York with offices in 18 cities worldwide. About Tyroo We are Tyroo, a leading Marketing Technology Company working with enterprises to help them deliver business outcomes at scale. We are the preferred growth partners for Internet companies looking to grow across emerging Markets in APAC. Tyroo has offices across APAC including India, Singapore, Philippines, Thailand and Vietnam. For more information, contact: Vishal Saini, National Sales Manager, Outbrain sales at vishal.s@tyroo.com or write to us at support@tyroo.com for any other query.

Read More