Madison Avenue Goes to the Movies to Keep Oscar Viewers From Skipping Ads

Madison Avenue | February 24, 2019

Walmart peppered Sunday night’s telecast with commercials highlighting behind-the-camera personnel, while Google used intellectual property from movies such as “Deadpool” and “2001: A Space Odyssey” to keep movie buffs interested in their sundry pitches. Samsung teased Hollywood aficionados with spots for a smartphone it said could take “cinematic” pictures. Watchmaker Rolex featured A-list directors like Martin Scorsese and Kathryn Bigelow.  Even Anheuser-Busch, a company that typically never borrows interest from a celebrity or movie project, tapped movie star Charlize Theron to get viewers to pay attention.

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National World Announces Partnership with DanAds to Develop a Self-Serve Advertising Platform

National World, DanAds | August 18, 2022

National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post. “The way businesses buy advertising has changed. Advertisers are increasingly wanting more control over when and how they manage their marketing spend,” said Jade Power, head of digital commercial. “Self-service provides this in a simple and efficient way. We want local businesses to be able to connect to their target customers in a trusted, quality environment, that will not only help them to advertise effectively, but strengthen their relationships with customers. “DanAds knows self-service. With more than 10 years under its belt, DanAds has an expertise that we’re excited to partner with on our journey. By working with DanAds, we can give local businesses direct access to place their messages in trusted, premium news environments, with access to rich first-party audience targeting solutions and real time reporting.” The platform will allow advertisers to place ads in front of National World’s audience of over 20 million unique monthly visitors. In addition, it will contribute to the company’s commitment to invest in sustainable and local publishing. “Self-serve advertising is particularly strategic for news brands with national, regional, and local content like National World,” DanAds co-founder Peo Persson explained. “Self-serve advertising is particularly strategic for news brands with national, regional, and local content like National World,” DanAds co-founder Peo Persson explained, “The platform will offer greater flexibility and ease-of-use to local businesses, who may not always have the resources of an advertising team. This better connects National World’s readers with the local businesses they interact with every day.” National World and DanAds expect to launch the new platform by the end of this calendar year. Interested advertisers can learn more about National World at https://www.connect-local.co.uk. AboutDanAds DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen. Clients include Bloomberg Media, Tripadvisor, The Washington Post, Hearst Magazines, Roku and SoundCloud. Learn more on www.DanAds.com.

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Media and Games Invest Promote Ad-Tech Veterans Ionut Ciobotaru and Sameer Sondhi to C-Level Managers

Media and Games Invest | September 02, 2022

Media and Games Invest SE ("MGI" or the "Company", ISIN: MT0000580101; Ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange, OTCQX: MDGIF) today announced Ionut Ciobotaru will be promoted to Chief Product Officer (CPO) and Sameer Sondhi as Chief Revenue Officer (CRO). Ionut joined MGI in 2019 and Sameer in 2020; both have long term experience in the digital advertising market. Ionut and Sameer will hold these roles in addition to serving in their current roles as Co-CEOs of MGI's ad-tech arm, Verve Group , and together, they have been responsible for the growth of Verve Group's highly successful programmatic advertising business. Their promotions within MGI reflect its gradual development into an ad software platform. Apart from their respective CPO and CRO roles, as Co-CEOs, Ionut and Sameer will also further be responsible for the management of MGI's ad software platform. Ionut's focus as CPO will be on product innovation and building competitive advantages for MGI, including developing and improving innovative privacy-first advertising solutions, such as ATOM, Moments A.I. and Hybid Cloud. Sameer's focus as CRO will be on MGI's B2B revenue generation, further developing the Company's advertiser and publisher sales activities, as well as being responsible for running MGI's media business. "Ionut and Sameer have done an outstanding job building our advertising technology business over the years." -Remco Westermann, CEO Media and Games Invest Remco Westermann, CEO Media and Games Invest "Ionut and Sameer have done an outstanding job building our advertising technology business over the years. They have excellent industry and product knowledge and are well-recognized within the advertising industry. Their appointment to the C-Level of MGI reflects our long-term focus on the advertising industry. Their appointment completes the management team and underscores our vision 2025 of becoming one of the top five leading ad-software platforms. " About Ionut Ciobotaru, CPO MGI and Co-CEO Verve Group (1985) Education/Background : Ionut has a BS/MD in General Medicine and has 15+ years of experience in the advertising technology industry. Ionut Ciobotaru founded the mobile monetization platform PubNative, building advertising technologies for publishers to maximize their revenues. Early in his career, Ionut started the web development company Weebo and also held positions at Applift and Electronic Arts. Holdings in the Company: 315,267 Shares and 700,000 Phantom Stocks About Sameer Sondhi, CRO MGI and Co-CEO Verve Group (1974) Education/Background : Sameer Sondhi has a master's degree in Computer Science, an undergraduate degree in Electronics and 20+ years of experience in the mobile industry working with operators and media companies. Sameer held executive positions at InMobi, Opera Media, GroundTruth, Infospace, and LiveWire. Holdings in the Company: 800,000 Phantom Stocks

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4imprint® Earns Spot on Best Workplaces in Advertising & Marketing™ 2022

4imprint, Great Place to Work | September 08, 2022

Great Place to Work® and Fortune® have named Oshkosh-based promotional products retailer 4imprint, Inc., as one of the Best Workplaces in Advertising & Marketing 2022. This workplace award is based on survey responses from more than 9,000 employees from Great Place to Work-Certified™ companies in the advertising and marketing industry. Results were announced today by Fortune magazine and Great Place to Work, who perform the highly competitive selection process using rigorous analytics and confidential employee feedback. Companies were only considered if they had been a Great Place to Work-Certified organization. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “It’s humbling to see how our team goes above and beyond, doing right by our customers and each other,” said Kevin Lyons-Tarr, CEO, 4imprint. “Our team is the reason we’re able to build the kind of workplace where people look forward to coming to work, where they can be themselves and feel good about the work they do for our customers and our community.” Great Place to Work chooses organizations based on how fairly employees are treated and how well companies create a great employee experience. The full list of Best Workplaces in Advertising & Marketing 2022 can be found at greatplacestowork.com. “These companies have adapted to the challenges of an ever-changing workplace by their commitment to inclusive, high-trust cultures where employees are treated as human beings first and foremost,” says Michael C. Bush, CEO of Great Place to Work. About 4imprint 4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, which serves millions of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom T-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit 4imprint.com. About the Best Workplaces in Advertising & Marketing Great Place to Work selected the Best Workplaces in Advertising & Marketing by using confidential survey responses from more than 9,000 employees from Great Place to Work-Certified companies in the advertising and marketing industry. Rankings in the list are taken from 60 questions, within the Great Place to Work Trust Index™ survey, that focus on staff experience. Great Place to Work selects organizations with its For All™ methodology, which analyzes thousands of organizations in America’s largest ongoing annual workforce study, based on over 1 million survey responses and data from companies that employ over 6.1 million people. Read the full methodology. About Great Place to Work As the top authority on workplace culture, Great Place to Work has surveyed over 100 million employees around the globe since 1992. Great Place to Work uses insights from its surveys to determine what makes a great workplace: trust. These insights provide leaders with helpful feedback, real-time reporting and data they need to make the best decisions centered around people. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™.

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Hubvisor Enters a New Expansion Phase with a Game-Changing Ad Tech Product Line Used by Half of the Top 30 Publishers in France.

Hubvisor | September 19, 2022

Hubvisor announces today the reconfiguration of its solutions around three flagship products: MAESTRO, LENSE and DIRECT PATH. These products have been carefully crafted and are used by half of the top 30 publishers in France, including Le Figaro, Dailymotion, Adevinta/Leboncoin, TF1, and many more. These three products form a suite of never-seen-before ad tech products and are therefore only available in an all-in-one format. MAESTRO is the ultimate orchestration system for publishers. It features dozens of homemade technologies, including a wrapper and countless optimisation modules). Like an orchestra conductor, it is : Neutral: Maestro harmonises the competition between all the vendors that a publisher already has. Simple: Maestro can be activated in a few days, on all types of environments and formats. - Efficient. Maestro brings an average revenue increment of +60% by combining all available optimisation bricks. This is achieved without any additional demand from the publisher's existing partners. LENSE is a game changing dashboard. It allows the publisher to consult in real time everything that MAESTRO does and the metrics related to the publisher's digital advertising: The revenues generated and the dimensions of their source (be it bidders, DSPs, buyers, advertisers, sites, locations or environment) communicated by the publisher's partners are aggregated and rendered via an intuitive interface. Web performance of the publisher's advertising, including the time response of each partner and SSP. Analysis of future optimisation opportunities for the publisher. A complete deployment history to observe and store, in real time, the full granularity of what MAESTRO executes. A complete historical view of the deployments Hubvisor’s team made. Controls on the MAESTRO wrapper : managing floor prices and stopping bidders on certain inventories has never been easier. DIRECT PATH is Hubvisor's revolutionary SPO system. It allows a technical disintermediation of the value chain. It guarantees direct communication between the DSP’s purchasing systems and the publisher without the intervention of third party servers. DIRECT PATH allows to : Significantly reduce the costs incurred in the value chain. Significantly reduce latency due to servers. Significantly reduce the energy consumption of the programmatic value chain. - Guarantee total transparency of information between the buyer and the publisher - Guarantee an optimal identification rate close to 100% (cookie match) in the absence of intermediate servers in the value chain. Sylvain Travers, founder and CEO of Hubvisor, commented, "This reconfiguration aims to clarify our activities and make them more accessible to international publishers. We have taken great care to develop these breakthrough innovations over the past three years, and we now want to make them accessible to as many people as possible”. Sylvain Travers, founder and CEO of Hubvisor, commented, "This reconfiguration aims to clarify our activities and make them more accessible to international publishers. We have taken great care to develop these breakthrough innovations over the past three years, and we now want to make them accessible to as many people as possible”. About Hubvisor Founded in 2017, Hubvisor is a Publisher focused ad tech provider driving yield through fair auction dynamics and increased insight within the monetisation stack. This is done through a state-of-the-art header bidding wrapper and dozens of technical modules meant to simplify publishers’ daily operations all the while scaling up their ad business. Our mission at Hubvisor is to help publishers regain control of how their inventory is valued. We believe in transparency for all, optimal and fair yields and maximum performance for our Publishers.

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