Advertiser Platforms

MGID Integrates Oracle Moat

MGID, the global pioneer in native advertising, has directly integrated Oracle Moat into its platform, to provide enhanced measurement, transparency and verification to its advertisers.

Oracle Moat Analytics will give MGID’s advertisers access to trusted third-party measurement for every aspect of their native and display campaign performance, including viewability and attention, reach, and frequency, as well as sales lift measurement. With the integration, advertisers will benefit from verification by one of the world’s most trusted measurement companies that their campaigns are delivering real value.

Sergii Denysenko, CEO at MGID, commented: “As our advertising technology continues to evolve, we want to ensure we’re continuing to provide the solutions our advertisers need to optimize campaigns and measure success. We’re constantly evaluating our tools and partnerships to enable brands to feel confident about their investment in MGID, so we’re excited to introduce this new integration that will give our advertisers full transparency into the success of their native and display campaigns, and further prove the quality of our traffic

About MGID
MGID is a global native advertising platform that drives revenue growth for all participants of the ecosystem. Since its foundation in 2008, MGID has become a leading content recommendation platform, targeting 850 million unique readers with 185 billion recommendations monthly. The MGID platform helps publishers retain and monetize audiences, while driving performance and awareness for brands by connecting them to unique audiences, at the right time, with the right content.

About Oracle
Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud.

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Ad Networks

Sam’s Club MAP Launches Full Funnel Video Capabilities with Advanced Member Measurement

Business Wire | December 12, 2023

Sam's Club, a division of Walmart Inc. and a leading membership warehouse club, announces Sam’s Club Member Access Platform (MAP) has launched full-funnel video advertising onsite, in-app and offsite. Research shows that 66% of consumers prefer watching a video to learn about an item, and MAP’s new innovative capabilities ensure that wherever a member is in their buying and inspiration journey, video creates a more engaging experience. “At Sam’s Club MAP, we are always looking for new ways to bring more value to our members, and building an additive ads experience across video ad formats enables us to do that in a brand-safe and high-engagement environment,” said Lex Josephs, vice president and general manager of Sam's Club MAP. “We know our members stay engaged longer and show stronger click-through rates when we serve them up videos, and our new capabilities will help advertisers engage our members with video advertising.” Advertisers can layer Connected TV (CTV) ads, Sponsored Videos and Interactive Videos with deep first-party member data to unlock sophisticated targeting to reach new-to-brand and lapsed members, drive awareness for new item launches and create a synergistic video experience: CTV ads:If members are watching content on a streaming device, they will see relevant MAP CTV advertisements through a partnership with The Trade Desk (TTD) that enables advertisers to engage members across brand-safe third-party premium inventory. Sponsored Videos:While members are searching for their favorite items in the Sam’s Club app, MAP serves them Sponsored Product Ads (SPA) that drive awareness and consideration by visually telling a brand and item’s story within the search grid on search results pages. Interactive Videos:eko’s interactive PDP videos let members engage with the item, offering a “hands-on” way to explore how it works, key features, dimensions and more. “Combining the power of video with Sam’s Club’s first-party data is a major milestone for PepsiCo,” said Mic Zavarella, Vice President, Marketing, PepsiCo. “MAP’s new video solutions will allow us to reach members at pivotal moments throughout their shopping journey, with highly engaging and relevant product information that will help drive purchase decisions – all with measurable results.” Advertisers gain access to the performance metrics they need to optimize campaigns while they are still in flight and drive stronger business outcomes. CTV ads and Sponsored Videos will be measurable through the Sam’s Club Media and Sales Performance Dashboard, an innovative, integrated dashboard that serves as a central source of truth for campaign performance with Sam's Club MAP. Additionally, Interactive Videos are compliant with Video Ad Serving Template (VAST) tagging standards to ensure they support effective video delivery, tracking and measurement and provide members a smooth, additive experience. Capitalizing on CTV’s Rapid Growth CTV ad spending is projected to exceed $30 billion in the U.S. next year, making it one of the fastest-growing ad formats. Its effectiveness in influencing user behavior makes it crucial for advertisers to leverage across their campaigns. Sam’s Club MAP CTV ads are a vital component of a full-funnel strategy, along with offsite display and retargeting, that enable advertisers to reach Sam’s Club members at every step of the shopping journey and build custom member audiences and campaigns. They leverage AI to optimize conversions and return on ad spend (ROAS) based on viewership, behavior and frequency. Advertisers can reach incremental cord-cutting audiences with precise targeting complemented by advanced campaign performance measurement and attributed omnichannel sales results. Place Sponsored Videos in search grids Sponsored Videos stands apart from competitive offerings in its ability to place video in search grids —critical to reaching an ever-growing segment of Sam’s Club members. With Sam’s Club MAP’s distinctive capabilities, advertisers can use Sponsored Videos to launch new items and promote basket building. Additionally, clicking on the video directs members to the related item page, and they can add an item to their carts directly from the ad. Advertisers will have access to Sponsored Product Ads campaign and omnichannel closed-loop sales performance in a single self-service dashboard. A view from all sides The partnership between Sam’s Club and eko offers an unrivaled digital shopping experience directly from Sam’s Club product detail pages. Advertisers can create an “in-club experience,” allowing members to dynamically explore every aspect of an item to help drive brand awareness and engagement in unique and captivating ways. For more information about Sam’s Club MAP’s new CTV ads, Sponsored Videos and Interactive Videos, contact Sam’s Club MAP here. About Sam’s Club Sam’s Club, a division of Walmart Inc. (NYSE: WMT), is a leading membership warehouse club offering superior products, savings and services to millions of members in nearly 600 clubs in the U.S. and Puerto Rico. Now in its 40th year, Sam’s Club continues to redefine warehouse shopping with its highly curated assortment of high-quality fresh food and Member’s Mark items, in addition to market leading technologies and services like Scan & Go™️, Curbside Pickup and home delivery service in select markets. To learn more about Sam's Club, visit the Sam's Club Newsroom, shop at SamsClub.com and interact with Sam's Club on LinkedIn, X (formerly known as Twitter), Facebook, Instagram, TikTok and Pinterest. About Sam’s Club Member Access Platform At Sam’s Club, we are member obsessed. We lead with this obsession by offering a curated assortment of high-quality items at an incredible value. We lead with this obsession by providing our members with a multi-touchpoint experience, whether they are shopping our Clubs, on SamsClub.com, in-app or with Curbside Pickup and Delivery. We lead with this obsession every day. We know our members want a shopping experience that is easy, convenient and personalized. And we know that our agencies, ad tech platforms, suppliers and advertisers want to reach our members efficiently and effectively. With MAP [Member Access Platform], our journey starts with our members. Next, we create and give partners experiences, tools and opportunities that help members discover new products at the time they need and want them. MAP’s mission is to provide the most valuable and additive ads experience to our members. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes and our first-party data.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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Ad Tech and Martech

Business Insider Names Tatari a 2023 Hottest Adtech Company

GlobeNewswire | December 18, 2023

Tatari, a leading platform for buying and measuring advertising across convergent TV (linear, streaming, and online video), was recognized by Business Insider as one of the top 16 Hottest Adtech Companies of 2023. This marks the second time BI has named Tatari a “hot adtech company,” recognizing the company’s achievements in building infrastructure to modernize TV advertising. Tatari is owned and operated by Infra, a holding company that also houses TheViewPoint, a supply-side streaming monetization platform, and Vault, which offers a data clean room solution for TV advertising Throughout 2023, hundreds of brands and agencies used the Tatari platform to buy, measure, and optimize TV ad campaigns that drove real business outcomes. This year, 140 new brands launched campaigns through Tatari’s platform, with one-third being first-time TV advertisers. Advertisers choose to work with Tatari for its advanced incremental measurement, ability to buy directly from publishers (as opposed to solely programmatic), and the flexibility to use the platform on a self-serve basis or with add-on support services from data scientists, media buyers, and strategists. Tatari also further strengthened its collaboration with Shopify, allowing merchants to access a closed-loop attribution system that shows how their ad spend on linear and streaming TV directly translates to purchases. Tatari’s Shopify app has helped more than 200 Shopify customers easily access TV advertising with a simple integration. “Our mission has not changed from seven years ago when we set out to democratize TV advertising for brands. However, it has evolved to building tech for agencies and publishers too, as we continuously uncover areas of opportunity to modernize the infrastructure that connects demand and supply” commented Tatari CEO, Philip Inghelbrecht. “We are honored to be recognized among such an esteemed list of adtech companies.” Business Insider highlighted Tatari for its June 2023 launch of Vault, a sister company focused on privacy-first technology solutions for TV advertising. Vault’s first product is a data clean room (DCR) solution for streaming TV advertising, which enables advertisers to buy across streaming platforms with guaranteed cross-platform measurement and a clear, clean look into performance while enhancing privacy for sensitive first-party data. The Vault DCR is the first and only compatible solution that allows CTV publishers and ad buyers to share data in a tokenized, privacy-compliant fashion, solving the fragmentation problem for both sides with current solutions available in the market. TheViewPoint (TVP), was also highlighted for launching TVP Direct, a tech solution that replaces traditional IOs by instead facilitating direct buys through ad server integration. TVP Direct automates the majority of a publisher’s direct sales business and creates more margin by eliminating the ad tech tax that often comes with middlemen in programmatic sales. About Tatari Tatari is building the infrastructure to modernize TV advertising for Brands, Agencies, and Publishers. Clients include Made In, Daily Harvest, Wpromote, and Fubo. Recognized by Business Insider as one of the Hottest Ad Tech Companies, Tatari is headquartered in San Francisco with offices in Los Angeles, and New York. For additional information, please visit tatari.tv.

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Ad Tech and Martech

Habu Named a Leader in 2023-2024 IDC MarketScape for Data Clean Room Technology for Advertising and Marketing Use Cases

Business Wire | December 11, 2023

Habu, a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment. "With a commitment to innovation, democratization, and anticipation of market changes, Habu showcased strength in several areas of our research, validating its evolution and ability to adapt and thrive in a privacy-first era,” said Lynne Schneider, Research Director, Data as a Service (DaaS) and Location and Geospatial Intelligence at IDC. “Habu is a leader in the market with a deliberate and thoughtful approach to data collaboration with a vast partner ecosystem and flexible solutions for both technical and business users enabling customers to easily scale and drive business growth.” Habu accelerates time-to-value while surpassing the most exacting standards for privacy and security and is built for both data scientists and business users. By utilizing no-code modules, a library of pre-built queries, and marketer-friendly visualizations, the solution expands the universe of users who can extract value and use cases that can be unlocked, including profile enrichment, journey analysis, measurement, activation, distributed machine learning, and more. The IDC MarketScape noted several key strengths that contributed to Habu’s positioning as a leader in the report: High customer satisfaction Broad partnerships and interoperability, including AWS, Azure, Databricks, Google Cloud Platform, and Snowflake Query flexibility while providing an interface geared toward a variety of personas and a library of prebuilt use case templates "We are honored to be recognized by the IDC MarketScape as a Leader in the data collaboration market,” stated Matt Kilmartin, CEO of Habu. "We have been fortunate to work with some of the most innovative brands in the world who value the versatile and user-friendly approach to our platform and our commitment to complete interoperability, enabling them to maximize collaboration opportunities regardless of which cloud environment any partner’s data resides.” For more information about Habu and its innovative data collaboration solutions, please visit www.habu.com. Download the IDC MarketScape Excerpt here. About Habu Habu is a global leader in data clean room software, enabling companies to benefit from the value of data without the risk. Habu connects data internally and externally with other departments, partners, customers, and providers in privacy-safe and compliant ways for better collaboration, decision-making, and results. The company is headquartered in San Francisco, CA, and Boston, MA. For more information on Habu data collaboration solutions, visit www.habu.com. About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

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