BRAND MARKETING

National Advertising Division Finds Niantic's Charitable Donation Claims Supported

National Advertising Division | March 01, 2022

National_Advertising_Division
The National Advertising Division (NAD) of BBB National Programs determined that Niantic, Inc. was able to support claims pledging charitable donations to "Black gaming" as well as social and racial justice organizations.

Niantic, a software development company, claimed on its website:

  • We'll be donating Niantic proceeds from Pokémon GO Fest 2020 ticket sales, committing a minimum of $5 million. Half of the proceeds donated will be used to fund new projects from Black gaming and AR creators that can live on the Niantic platform, with the ultimate goal of increasing content that represents a more diverse view on the world. The other half will go to US nonprofit organizations that are helping local communities rebuild.
  • We'll be donating $100,000 to the Marsha P. Johnson Institute and doing an employee match of up to $50,000.
  • We're expanding our partnership with Gameheads a nonprofit that teaches kids how to develop games from beginning to end. This year, they are going fully virtual and taking the program global. We'll be providing $25,000 in scholarships, sponsoring their annual showcase with $15,000, and donating $20,000 to create a new "Developing for AR 101" program where students can earn college accreditation in partnership with Cal State.

This inquiry was initiated through NAD's routine monitoring program. NAD's public interest mission to ensure consumers receive truthful advertising extends to companies' representations committing to support social justice initiatives.

NAD reviewed whether Niantic could support its representations that it was making significant monetary donations to Black Lives Matter and related charities.

Based on evidence provided by Niantic, NAD determined that the challenged advertising claims were substantiated. NAD noted that it appreciates Niantic's commitment to social justice and its participation in the self-regulatory process.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive.

About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.

About the National Advertising Division The National Advertising Division (NAD) of BBB National Programs provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.

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H&R Block’s New Ad Campaign Shows ‘Help Is Here’ in Complex Tax Season

H&R Block’s | February 03, 2022

H&R Block, Inc. (NYSE: HRB) today announced its 2022 tax season ad campaign showcasing that through a tax season full of complexities, “Help Is Here.” “The past year has brought more uncertainty to filing taxes due to the ongoing pandemic. From an evolving workforce to new tax credits, it’s no small feat to figure out how that translates to your tax forms,” said Karen Orosco, president, global consumer tax and service delivery at H&R Block. “The campaign reminds filers that even with another tax season full of changes, H&R Block provides help however you need it. Our tax pros have an average of 10 years of experience providing expertise and confidence through 12 million hours of conversations with 22 million Americans each year.” The campaign showcases moments in life when it pays off to have help from an experienced professional, including doing your taxes. It illustrates that help comes in many forms at H&R Block, from completely doing your taxes yourself online, dropping them off at an office and having them done for you, working with a tax pro virtually, or some combination. “The ‘Help Is Here’ campaign plants a flag that H&R Block is here to genuinely help in whatever ways people need it. Sometimes we need a little support and sometimes we need a lot when it comes to taxes. Even when we think we’ve got it covered, we may wind up needing someone to lend a hand in the last stretch. I think that’s what we’re all looking for — a little help — and it’s something H&R Block does exceedingly well,” said Marty Senn, chief creative officer at Carmichael Lynch. The 2022 work was developed in partnership with creative agency Carmichael Lynch. The integrated campaign includes six commercials running on broadcast and digital, as well as social and public relations activations that will debut throughout the first quarter and April of this year. About H&R Block H&R Block, Inc. (NYSE: HRB) provides help and inspires confidence in its clients and communities everywhere through global tax preparation, financial products, and small business solutions. The company blends digital innovation with the human expertise and care of its associates and franchisees as it helps people get the best outcome at tax time, and better manage and access their money year-round. Through Block Advisors and Wave, the company helps small business owners thrive with innovative products like Wave Money, a small business banking and bookkeeping solution, and the only business bank account to manage bookkeeping automatically.

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Aniview Renews Partnership with HUMAN to Continue Safeguarding Its Video Ad Platform From Sophisticated Bot Attacks

Aniview, HUMAN | March 09, 2022

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Twenty-twenty-one was a tumultuous year (https://www.securitymagazine.com/articles/96496-ddos-attacks-and-botnets-in-2021-mozi-takedowns-and-high-frequency-attacks-reshape-the-threat-landscape) for botnet attacks, with PARETO (https://www.humansecurity.com/newsroom/human-formerly-white-ops-together-with-newly-formed-human-collective-and-industry-leaders-google-roku-announces-discovery-and-disruption-of-pareto-ctv-botnet), a highly sophisticated fraud operation, amassing an army of nearly one million bots to target CTV ad-ecosystems via mobile apps. The botnet used dozens of mobile apps to impersonate or spoof more than 6,000 CTV apps, accounting for an average of 650 million ad requests every day. PARETO used sophisticated techniques to hide its identity across the ecosystem, but was ultimately discovered and disrupted by HUMAN and the Human Collective in April 2021. 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Odeeo, Global | June 14, 2022

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Integral Ad Science | October 19, 2021

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