Netflix revealed as World’s Simplest Brand, according to annual study from Siegel+Gale

Today, Siegel+Gale named Netflix, ALDI and Google as the top three World’s Simplest Brands. The 2018 top-ranked companies consistently deliver on their brand promise with simple, clear, intuitive experiences. For this year’s study, Siegel+Gale asked more than 15,000 people across nine countries in the US, Europe, Asia, India, and the Middle East to evaluate brands and industries on their simplicity. Key findings include: 55 percent of people are willing to pay more for simpler experiences. 64 percent of people are more likely to recommend a brand that delivers simple experiences. A stock portfolio of the simplest global brands has outperformed the average of the major indexes by 679 percent since 2009.