Nissan aims to redefines 'gray' image with ad onslaught

Brent Snavely | June 10, 2016

Nissan aims to redefines 'gray' image with ad onslaught
The automaker hopes the new campaign, called "Take On," will grab the attention of consumers and help the automaker surpass a mandate set by CEO Carlos Ghosn of surpassing 10% of U.S. market share. The ads largely show Nissan's cars and crossovers deftly dodging, bobbing and weaving through all sorts of obstacles to demonstrate their performance and safety technology.
"The car is always shown beautifully, heroically, driving with precision and they performing exactly as they should in real life," said Jeremy Tucker, a Nissan vice president.

Spotlight

This video shows you how to have your own PPC Ads with your own advertisers. You will also see how to send leads to companies that pay you for your referrals.Income Activator's website builder allows you to make money online from PPC Ads and leads using your own advertisers. This software can al


Other News

AD TECH AND MARTECH

Disney and ad-tech firms agree to privacy changes for children’s apps

Disney, Viacom | April 15, 2021

In legal settlements that could reshape the children’s app market, Disney, Viacom and 10 advertising technology firms have agreed to remove certain advertising software from children’s apps to address accusations that they violated the privacy of millions of youngsters. The agreements resolve three related class-action cases involving some of the largest ad-tech companies — including Twitter’s MoPub — and some of the most popular children’s apps — including “Subway Surfers,” an animated game from Denmark that users worldwide have installed more than 1.5 billion times, according to Sensor Tower, an app research firm. ...

Read More

AD TECH AND MARTECH

Google’s AI advertising revolution: More privacy, but problems remain

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) approach is one in which platform corporations give us a “free” service in exchange for our data. The data is collected via third-party cookies downloaded to our devices, that allow a brows...

Read More

AD NETWORKS

Nextech Successfully Launches its Ad Network Featuring Augmented Reality Capabilities on its Virtual Events Properties

Business Wire | March 02, 2021

Nextech AR Solutions (“Nextech'' or the “Company”) (OTCQB: NEXCF) (NEO: NTAR.NE) (CSE: NTAR) (FSE: N29), a diversified leading provider of virtual and augmented reality (AR) experience technologies and services for eCommerce, education, advertising, conferences, and events, is pleased to announce the launch of its Ad Network. The Ad Network generated very positive results at recently held virtual and hybrid events for Repticon who puts on 100 events annually and the North Carolina Association of Zoning Officials (NCAZO) Annual Conference. The company is utilizing its owned and operated virtual event platforms audience which hosts thousands of specialized events allo...

Read More

MOBILE ADVERTISING

Anzu partners with InMobi for programmatic brands advertising

Anzu | February 24, 2021

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media consumption in it continues to evolve rapidly," said InMobi GM of publisher platforms and exchange Kunal Nagpal. "In-game advertising is one of these new frontiers that allow...

Read More

Spotlight

This video shows you how to have your own PPC Ads with your own advertisers. You will also see how to send leads to companies that pay you for your referrals.Income Activator's website builder allows you to make money online from PPC Ads and leads using your own advertisers. This software can al

Resources

Events