Ocean Media’s Samantha Stecker Speaks on Programmatic TV

Ocean Media | June 13, 2016

Samantha Stecker, Ocean Media’s director of media strategy & innovation recently was a panelist at MediaPost’s TV Insider Summit discussing Programmatic TV – one of the current hot topics in advertising. The discussion covered how programmatic TV is currently being bought and how the current definitions of “programmatic TV” are vague. You can read the entire article  here

Spotlight

Making Brand Advertising & Programmatic Work Together. ATS New York 2015. Earlier this year, at ATS NYC three industry veterans formed a panel to discuss, As social, video and branding campaigns are increasingly mediated 3 ways to make creativity and programmatic work together. A recent report predicted that by 2017 programmatic advertising globally will be a $33 billion.


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DISPLAY ADVERTISING

BidMind Partners with CatapultX to Enhance Contextual Advertising in a Cookie-Free Future

BidMind, CatapultX | March 14, 2022

BidMind, an omnichannel programmatic advertising platform, has announced a partnership with CatapultX, the creator of the first and only AI-powered On-Stream™ video advertising and monetisation platform. BidMind will use CatapultX’s technological solutions to further improve its programmatic advertising services. Through cooperation, BidMind will receive access to CatapultX’s inventory enhanced by contextual AI, which optimises the relevance of ad placements and subsequently boosts the advertising’s impact. This will broaden BidMind’s existing contextual targeting and provide their clients with the opportunity to win customers. The importance of contextual targeting in advertising increases following the demise of third-party cookie support. Through big data and AI, marketers are aiming to boost precision and personalisation by utilising automatic content recognition technology, which enables devices to collect and analyse digital fingerprints by comparing displayed content with existing datasets to adjust ads according to context. For advertisers, it means that, with AI-based contextual targeting, they are much more likely to advertise not only to the right people, but also to do that in the best moment possible, to grab the attention of consumers and stimulate decision making. “With contextual targeting tools, aligning messages with certain users and making ads less intrusive will become simpler by a considerable margin,” says Reid Mitnick, director of sales at BidMind. “The partnership with CatapultX will enhance BidMind’s semantic advertising offerings. This is an important step to help our advertisers reach their audiences when Google finalises the end of third-party cookies next year.” “We are delighted to partner with BidMind and offer their clients CatapultX’s premium inventory and contextual algorithms for greater advertising opportunities,” says James Altschuler, co-founder and COO of CatapultX. “We are delighted to partner with BidMind and offer their clients CatapultX’s premium inventory and contextual algorithms for greater advertising opportunities,” says James Altschuler, co-founder and COO of CatapultX. “This partnership will bring advantageous and rewarding results for us and BidMind’s clients.”

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ADVERTISER CAMPAIGN MANAGEMENT

BuySellAds Partners With OneScreen.ai To Expand Advertising Capabilities

BuySellAds, OneScreen.ai | April 05, 2022

BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients. BSA helps create direct relationships between online publishers and advertisers to help publishers maximize ad reach and increase brand awareness. Through the partnership, BSA will tap into OneScreen.ai’s outdoor advertising directory to helps its audiences increase ad revenue and brand growth. “Through this partnership, we are helping the OOH industry to grow as we continue to educate on the many opportunities and how highly effective, targetable and measurable OOH advertising is for brands in the modern world,” said Dave Rouse, Head of Business Development and Strategic Alliances at OneScreen.ai, in a statement. “Through this partnership, we are helping the OOH industry to grow as we continue to educate on the many opportunities and how highly effective, targetable and measurable OOH advertising is for brands in the modern world,” said Dave Rouse, Head of Business Development and Strategic Alliances at OneScreen.ai, in a statement. “As we build the first OOH marketplace where marketers can locate, buy, deploy and measure OOH advertising campaigns in one place, OneScreen.ai is making it easy for BuySellAds’ clients and other brands to navigate and capitalize on this highly effective marketing medium.”

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ADVERTISER PLATFORMS

Entravision Announces Participation in Upcoming Investor Conferences

Entravision | May 24, 2022

Entravision a leading global advertising solutions, media and technology company announced Chris Young, Chief Financial Officer and Treasurer, will participate in the following upcoming investor conferences: Singular Research’s Spring Select Webinar to be held Wednesday, May 25, 2022 from 6:00 a.m. to 4:00 p.m. PT. Management is scheduled to present that day at 1:45 p.m. PT. The Gabelli 14th Annual Entertainment & Broadcasting Symposium to be held Thursday, June 2, 2022 in New York, New York. Management is scheduled to present on Thursday, June 2, 2022 at 10:00 a.m. ET and will participate in meetings with investors throughout the day. The 12th Annual East Coast IDEAS Investor Conference to be held virtually on June 22-23, 2022. Management will host meetings on Wednesday, June 22, 2022, and Entravision’s presentation will be available beginning on Wednesday, June 22, 2022 at 6:00 a.m. ET. The presentations will be webcast live over the Internet, and links to the live webcasts and replays will be available on Entravision’s Investor Relations website at investor.entravision.com. About Entravision Communications Corporation Entravision is a leading global advertising solutions, media and technology company connecting brands to consumers. Our dynamic portfolio includes digital, television and audio offerings. Digital, our largest revenue segment, is comprised of four business units: our digital sales representation business; Smadex, our programmatic ad purchasing platform; our branding and mobile performance solutions business; and our digital audio business. Through our digital sales representation business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers in primarily emerging growth markets worldwide. Smadex is our mobile-first demand side platform, enabling advertisers to execute performance campaigns using machine learning. We also offer a branding and mobile performance solutions business, which provides managed services to advertisers looking to connect with global consumers, primarily on mobile devices, and our digital audio business provides digital audio advertising solutions for advertisers in the Americas. In addition to digital, Entravision has 49 television stations and is the largest affiliate group of the Univision and UniMás television networks. Entravision also manages 46 primarily Spanish-language radio stations that feature nationally recognized, Emmy award-winning talent. Shares of Entravision Class A Common Stock trade on the NYSE under ticker: EVC.

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MOBILE ADVERTISING

PubMatic and IAB Europe Reveal the State of Online Video Advertising Today and Predictions for the Year Ahead

PubMatic, IAB Europe | March 17, 2022

PubMatic (Nasdaq: PUBM), an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media buyers’ appetite to continue to increase investment in video advertising, in particular connected TV (CTV). Over 140 online video buyers from agencies and advertisers across 31 European markets took part in the survey-based research generating key insights such as: On average, digital media buyers are investing 36% of total ad spend in video advertising (excluding TV formats) The most frequently bought video advertising is mobile web with one-quarter of media buyers investing more than 61% of their digital budget in this channel Two-thirds of digital buyers are investing in CTV, albeit at a lower percentage of the total budget. “Media buyers are excited about the potential of CTV advertising as it offers a cost-effective way to reach audiences that are viewing far less traditional TV. This is appealing to big brands, while also opening an opportunity for smaller brands to invest in TV advertising without the big price tag attached to linear TV,” said Hitesh Bhatt, senior director, CTV/OTT, EMEA at PubMatic. “Media buyers are excited about the potential of CTV advertising as it offers a cost-effective way to reach audiences that are viewing far less traditional TV. This is appealing to big brands, while also opening an opportunity for smaller brands to invest in TV advertising without the big price tag attached to linear TV,” said Hitesh Bhatt, senior director, CTV/OTT, EMEA at PubMatic. The study also found that when media buyers find the same programmatic video inventory available via multiple sell-side platforms (SSPs) - which is often the case - almost half say performance KPIs are the most important factor in deciding which SSP to work with. This is followed by cost (26%) and data activation (16%) “This focus on KPIs as a deciding factor in SSP selection highlights the importance of maximising audience addressability – a known driver of better performance. Combining brand and publisher-owned first-party data, and independent ID solutions help better predict consumer behaviour and thus maximises the size, and accuracy of addressable audiences across the open web,” said Bhatt. “Today, A/B testing different addressability strategies is one of the best ways to establish which partners can deliver the best performance. Early tests show that a portfolio approach delivers the best performance,” said Bhatt. The deprecation of third-party cookies has changed buyers’ approach to online video advertising in browser environments, however, despite previous reliance on third-party cookies, programmatic remains strong with two-thirds of respondents allocating the majority of budget to programmatic channels. The key to driving more revenue into digital video will be solving a lack of cross-screen measurement cited by 46% as the biggest barrier, and 57% actively seeking more measurable formats. Despite measurement being a significant challenge, almost one-quarter (23%) of digital media buyers are planning digital campaigns as cross-screen including TV in that definition. Marie-Clare Puffett, senior manager, marketing & industry programmes, IAB Europe commented on the research: "IAB Europe and PubMatic's The State of Online Video Advertising study provides a view into the direction of travel in Europe for this growing advertising market. The findings will help advertisers, publishers and the broader digital advertising industry plan ahead, and make the most of the opportunities on offer. This report shows that advertisers view online video as a strong channel for brand building. However, there are also clear concerns around cross-device targeting that will need to be addressed for the value of online video advertising to be realised in full. Given the aptitude for innovation in the digital advertising sector, I have every confidence these concerns will be overcome and online video will continue as an important channel for brand building."

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Spotlight

Making Brand Advertising & Programmatic Work Together. ATS New York 2015. Earlier this year, at ATS NYC three industry veterans formed a panel to discuss, As social, video and branding campaigns are increasingly mediated 3 ways to make creativity and programmatic work together. A recent report predicted that by 2017 programmatic advertising globally will be a $33 billion.

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