Ogury Announces Unique Fraud Prevention Capabilities to Ensure Fraud Free In-App Ad Campaigns

Ogury, the global leader in mobile advertising driven by user choice, announced today the addition of proprietary App Spoofing Prevention and a partnership with DoubleVerify - a leading software platform for digital media measurement, data and analytics - to strengthen its commitment to fight fraud in advertising. Available today to new and current advertisers, these enhancements add two layers of fraud prevention to ensure ads are delivered to real humans in the intended environment. The ad tech ecosystem has recognized issues with fraud, toxic data and unsavory content. According to a report from Juniper Research, invalid traffic and fraud schemes were estimated to siphon $42 billion from advertisers across the globe last year by misrepresenting impressions, clicks, conversion or data events to generate revenue. A particular vulnerability in the mobile in-app space is app spoofing, which is when a fake, low volume, or brand unsafe apps disguise themselves as a more premium app to garner higher CPMs.

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