Display Advertising

Onescreen.ai and Evertreen Partner Up To Reduce Carbon Footprint

Onescreen.ai and Evertreen
April 22nd, 2022, is the 52nd anniversary of the primary Earth day. On this occasion, Onescreen.ai and Evertreen announced their collaboration to plant 10,000 timber trees every year. This initiative will be executed in Madagascar to represent the commitment of their clients and staff toward the environmental cause.

Onescreen.ai is a Boston-based supplier that buys and sells OOH (out of home) from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaurants. In comparison, Evertreen allows consumers worldwide to grow real trees online and watch them via satellite tv for pc. This cooperation has pledged to build a forest in Madagascar of more than 10,000 trees per year. The campaign's goal is to help reduce the carbon footprint of traditional advertising as much as possible, given that OneScreen.ai helps businesses by making it easier to buy and sell out-of-home advertisements.

"From people and companies to industries and nations, it's our duty to cut back greenhouse fuel emissions and assist our planet," stated Sam Mallikarjunan, co-founder and CEO of OneScreen.ai.

"From people and companies to industries and nations, it's our duty to cut back greenhouse fuel emissions and assist our planet," stated Sam Mallikarjunan, co-founder and CEO of OneScreen.ai. "Whether or not for Earth Day or any day, we'rewe're taking numerous steps to take care of our folks, our firm, and our planet and are significantly excited to be working with Evertreen to plant timber on behalf of our staff and prospects to assist offset their carbon footprint."

In the initial phases, Onscreen.ai decided to plant a tree for every 48 of its employees and to go further, it plans to plant a tree for every newly rented ad space. In addition, the company intends to develop future integrations that will allow OOH advertisements powered by its platform to be carbon neutral.

Excessive levels of greenhouse gases raise the average global surface temperature, resulting in consequences such as rising sea levels, severe storms, and food scarcity.

According to Evertreen, if a digital billboard
1) measures 667 square feet,
2) is exhibited for about 54 hours, and
3) generates 263,822 impressions by automobile, it emits 12,170,804 grams of CO2. Around 81 trees offset this carbon impact.

Evertreen timber is planted directly by native farmers to aid in the fight against global warming and desertification, establish new habitats, and reduce the industrial influence and air pollution. Satellite tv for pc monitoring provides continuous reports on progress standing, photosynthetic activity, the presence of dry and infertile soil, and more. The company's mission is to protect and restore forests on a massive scale, creating jobs for those living in extreme poverty.

Spotlight

Other News

Dom Nicastro | April 03, 2020

Read More

Dom Nicastro | April 03, 2020

Read More

Dom Nicastro | April 03, 2020

Read More

Dom Nicastro | April 03, 2020

Read More