Ogilvy | July 04, 2022
WPP (NYSE: WPP) today announces it has agreed to acquire the business of Bower House Digital, a leading marketing technology services agency located in Australia.
Bower House Digital will join Ogilvy’s global network, further strengthening its ability to deliver technology-driven marketing solutions for clients. Founded in 2017 by Bryan Dobson and Meg Quinn, it employs approximately 80 people across Australia and the Asia Pacific region.
The agency designs, builds and deploys digital experiences for clients including Aesop, Bunnings, Bupa, Target and Myer. It specialises in implementing Salesforce Marketing Cloud solutions and was awarded Salesforce’s APAC Growth Partner of the Year in 2021.
The acquisition is aligned with WPP’s accelerated growth strategy and focused M&A approach to build on existing digital experience capabilities. Over the past decade, WPP has grown into a global Platinum Salesforce partner with more than 7,000 practitioners across Marketing, Commerce, Experience, Loyalty, Analytics, Service and Sales Clouds.
“Companies are seeking one integrated communications solution that combines creativity, technology and data. Bower House Digital’s knowledge in marketing technology will further strengthen our digital expertise in Australia and New Zealand. I’m excited to welcome the Bower House Digital team and clients to WPP.”
-Rose Herceg, WPP President, Australia and New Zealand.
Andy Main, Global Chief Executive Officer at Ogilvy, added: Bower House Digital has a dynamic team of experts with a track record of delivering truly personalised digital experiences for some of the world’s most recognisable brands. We look forward to driving impact and fueling growth for our clients by scaling Bower House Digital’s capabilities at the intersection of creativity, consultancy, production and operational services across our global network.
Bryan Dobson and Meg Quinn, Bower House Digital Co-founders, said: Joining WPP and Ogilvy’s global network represents the next stage in our growth. We are so proud of what our company has achieved, the culture we have created and the team we have assembled over the past five years. Fusing our digital marketing knowledge with the creative powers of Ogilvy will build even bigger and better opportunities for our people and clients.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.
Ogilvy inspires brands and people to impact the world. We have been creating iconic, culture-changing, value-driving ideas for clients since David Ogilvy founded the company in 1948. We continue building on that rich legacy through our borderless creativity—operating, innovating, and creating at the intersection of talent and capabilities. Our experts in Advertising, Experience, Public Relations, Health, and Consulting work fluidly across 131 offices in 93 countries to bring forth world-class creative solutions for our clients. Ogilvy is a WPP company (NYSE: WPP).
Matterkind | July 26, 2022
Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising. The report, titled “Diversity & Equity in Advertising: A Holistic Approach,” offers practical, actionable advice for brands wanting to put DEI at the heart of their marketing and communications. Backed by research conducted in partnership with international research consultancy MTM, Matterkind’s report aims to guide brands on their respective journeys in conscious marketing. The report found that over 50% of people think it’s important for advertisers to ensure they reach a diverse range of audiences – and this rises to 70% for people who are likely to engage with ads.
Throughout the white paper, Matterkind emphasizes the importance of intentionally prioritizing DE&I efforts for advertisers, and what can be done to make meaningful improvements within current strategies. The findings are clear in that the consumer public at large has, in recent years, become more aware of discrimination and inequity for diverse groups resulting in an increased demand for advertisers to act.
Matterkind complements its findings by laying out actionable and holistic strategies for integrating and prioritizing an organization’s DE&I efforts with their marketing strategy, creative, internal organization, and media planning and buying, to ensure that goals are achieved.
Some additional key findings of the report explore how:
Customers favor diverse advertisers
50% of customers agree that they are more likely to recommend a product or service if their advertisements are diverse and representative.
45% of customers feel that they are more likely to buy a product or service if its advertisements are diverse and representative.
44% of customers would not engage with a brand they felt was not taking diversity and representation seriously.
36% of customers have boycotted a brand because of issues with diversity and representation.
Advertisers see DEI as a priority and are adapting their marketing approach
More than 90% of the advertisers say that reducing bias and discrimination in marketing and advertising is now a priority.
As it relates to marketing strategy, Matterkind anticipates a 23% increase in advertisers adopting strategies to address underrepresented groups over the next 3 years compared to the last 3 years.
When considering adapting creative to ensure representation of different groups, there is an anticipated 5% increase in advertisers adopting strategies to address underrepresented groups over the next 3 years compared to the last 3 years.
Advertisers anticipate addressing internal diversity will increase 11% over the next 3 years compared to the last 3 years.
“Yesterday’s customer is not today’s customer, and it is mission critical that brands and advertisers do everything in their power to engage their audiences consciously, with relevance and respect. The best way to do that is by authentically investing and acting on impactful DE&I strategies, and what we’re seeing throughout both the report’s findings and general consumer behavior is that audiences are demanding representation and inclusion to be key brand priorities for advertisers. Matterkind’s goal is to help brands take actionable and meaningful steps in turning their DE&I goals into reality,” said Erica Schmidt, Global CEO of Matterkind.
“The importance of ensuring that advertisements are reaching diverse audiences has never been more clear, as impactful ad campaigns have the potential to shape and address social issues. As consumers continue to demand that brands take a stand against inequity, brands must adapt a holistic DE&I program that ensures campaigns prioritize diversity, equity, and inclusion across all stages of campaign development to authentically build their audiences and reach,” said Dr. Femi Olu-Lafe, SVP, Culture and Inclusion at Acxiom, Kinesso, and Matterkind.
For more information or to download the report, please click here. Additional imagery is available upon request.
Matterkind, IPG’s activation intelligence company, drives better business outcomes while putting the customer experience first. Through the lens of conscious marketing, they employ ethical data, through patented applications, to deliver addressable activation intelligence. Matterkind strengthens connectivity between brands and their audiences, through trusted partnership, excellence, and expertise. Matterkind is a part of Kinesso, the marketing technology unit of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Matterkind.com.
AD TECH AND MARTECH
Omneky | September 09, 2022
Omneky, an AI-driven marketing platform, today announced that it has integrated Stability AI's Stable Diffusion into its platform this week, creating a complete AI image generation solution for advertising. Omneky is the first-to-market to offer this AI image generation capability within its platform, allowing customers to analyze, generate, approve, and manage brand assets all in one place.
Computer vision and AI generative content have changed the landscape of advertising, and these latest trends and innovations have allowed creatives to quantify their designs as well as quickly test and adapt content to maximize results. Unlike other programs, Stability AI's Stable Diffusion API (application programming interface) allows Omneky's creative team to generate content directly within the company's dashboard. This latest API integration is helping its customers to further decrease costs of creating content and increase total return on ad spend.
"My vision when I started Omneky in 2018 was to utilize automated AI generated ads at scale to help our customers reach new audiences," said Hikari Senju, Founder and CEO of Omneky.
"My vision when I started Omneky in 2018 was to utilize automated AI generated ads at scale to help our customers reach new audiences," said Hikari Senju, Founder and CEO of Omneky. "AI is now more advanced than ever and able to generate creative content on its own. The moment we've been waiting for is finally here."
Founded by technology entrepreneur and CEO Hikari Senju, Omneky utilizes omnichannel creative testing to empower customers to launch unified and personalized brand experiences across all digital touchpoints. The platform's AI is able to quickly determine what creatives are resonating among consumers and adjust current messaging to make content more meaningful in order to further drive engagement. With Omneky, customers can choose how to better allocate their advertising budgets, helping them obtain a more holistic understanding of how to successfully implement an omnichannel advertising strategy.
Omneky currently generates personalized ads for more than 200 clients across many different industries in the small business and enterprise sectors. Omneky constantly works to innovate and improve its platform to keep up with the ever changing advertising and tech industries, including integrating AI generative models like GPT-3 and DALL-E 2. The platform is currently generating content for LinkedIn, Reddit, Snapchat, Facebook, Instagram, TikTok, YouTube, programmatic TV, CTV and more.
Omneky is an AI marketing platform that generates and optimizes personalized ad creatives at scale in less time and for a considerably lower cost. Founded by technology entrepreneur, Hikari Senju, Omneky's mission is to empower human creativity and democratize growth with AI. With the help of Omneky's software and ad management system, which uses state-of-the-art deep learning to personalize experiences across all digital channels, Omneky's clients see an average 2.7x return on ad spend. To learn more, visit www.omneky.com or follow us on social media @omneky.
NCM, iSpot.tv | August 26, 2022
National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
In addition, due to iSpot’s partnership and integration through Neustar’s identity resolution capabilities, NCM will be able to offer more comprehensive reach, frequency, attribution, and tune in reporting for client campaigns. As the only cinema advertising network in the U.S. to provide this level of data integration for campaigns, the combination of iSpot and NCM data will also enable marketers to seamlessly identify and target their prospects among moviegoers, which is expected to reach 600 million.
As cord cutting continues to rise, advertisers are challenged on how best to track and measure audience reach and engagement, in particular across CTV and TV. The iSpot partnership enables NCM to further demonstrate how NCM® media reaches the desired audience of its advertisers as well as how the audience is affected for both movie theater only and across integrated campaigns (Movie Theater and CTV and possibly digital and DooH). Cinema advertising is one of the few mediums able to engage and connect with a young, diverse audience at scale, extending the reach for buys across CTV, broadcast, and cable.
With a network of over 1,650 theaters and more than 20,600 screens through the US, NCM’s data intelligence platform NCMxTM connects advertisers to consumers before, during and after moviegoing. NCM is leading the cinema advertising industry as it transforms into a data-first media company, reaching audiences at scale with the most engaging content.
“Our agreement with NCM expands the opportunities for our studio and brand clients to plan, buy and optimize video investments holistically across the biggest screen in the house and the biggest one in the neighborhood,” said Holly Lun, SVP Enterprise Sales at iSpot.
“Our agreement with NCM expands the opportunities for our studio and brand clients to plan, buy and optimize video investments holistically across the biggest screen in the house and the biggest one in the neighborhood,” said Holly Lun, SVP Enterprise Sales at iSpot. “We applaud the innovation and transparency our partners at NCM are forging here.”
NCM has one of the largest deterministic and probabilistic data sets of the moviegoing audience in the industry with over 274 million data records, giving brands a 360-degree view of recent consumer behavior. Marketers can leverage NCM to execute advanced audience-matching against key geographic, behavioral, and contextual targets on the big screen, as well as use the NCMx capabilities to retarget moviegoers with digital ads and mobile offers. Catalina, Affinity Solutions, PlaceIQ, Crossix and Kochava are also partners.
“NCM’s integration with iSpot further delivers on our mission to provide our partners the ability to plan and buy premium inventory in a unified manner across all screens, including the coveted big screen. The iSpot deal also advances NCM’s value to advertisers by further proving that cinema is truly one of the only mediums where advertisers can reach the elusive young, diverse audiences at scale,” shared Manu Singh, SVP, strategic insight & analytics at NCM.
National CineMedia (NCM) is America’s Movie Network. As the largest cinema advertising network in the U.S., NCM unites brands with young diverse audiences through the power of movies and popular culture. NCM’s Noovie® pre-show is presented exclusively in 50 leading national and regional theater circuits including AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC. LON: CINE). NCM’s cinema advertising network offers broad reach and unparalleled audience engagement with over 20,600 screens in over 1,650 theaters in 195 Designated Market Areas® (all of the top 50). NCM Digital and Digital Out-of-Home (DOOH) goes beyond the big screen, extending in-theater campaigns into online, mobile, and place-based marketing programs to reach entertainment audiences. National CineMedia, Inc. (NASDAQ: NCMI) owns a 47.4% interest in, and is the managing member of, National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.
iSpot.tv is a cross-platform TV measurement company trusted by brands and networks to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and Out of Home environments. A trusted currency provider for networks, ad delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.