Panama enacts new rules for the advertising of health products

Arias | April 17, 2019

Panama enacts new rules for the advertising of health products
Only 4 months after the internal regulation of the Advertising and Propaganda Commission of the Ministry of Health was approved, it was considered necessary to issue a new regulation in which the procedure for requesting approval of any publicity and/or advertising material of all products, equipment or services related to hygiene, medicine, cosmetics, food and, in general, everything associated to or that could affect the physical and/or mental health of the population in Panamanian territory was clearly established.  Hence, starting March 8, through Resolution No. 523 of 2019 issued by the Directorate General for Health, the interested party in publishing or advertising in any media, whether press, television, radio, billboards or any other media that may exist, must comply with a series of requirements for such advertising to be approved. Within these requirements, the commercial license of the responsible economic agent in Panama, copy of each Health Registry of each of the products that are intended to be advertised, along with a formal and substantiated request to the General Directorate of Health, among others, must be provided.

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