Pandora Selects OpenText's Digital Asset Management Platform for Streaming Advertising
PR Newswire | April 11, 2019
OpenText, the global leader in Enterprise Information Management, today announced Pandora, the largest streaming audio provider in the U.S., selected OpenText Media Management as the asset storage and management application for its audio and display advertising.
Powered by the Music Genome Project, Pandora delivers its users personalized music that continually evolves with their tastes. An important element of this customization is an intelligent media strategy. Providing advertisers with an engaging, targeted, scalable platform is an integral part of Pandora's business strategy. Hosted on AWS via Risetime managed services, and partnering with Cyangate on implementation services, OpenText Media Management will support the production and management of over 35,000 advertisements per year. Pandora is available on mobile, web and over 2,000+ CE devices.