PROGRAMMATIC ADVERTISING

Patriot Software Launches TV Advertising to Reach American Business Owners

Patriot Software | December 30, 2020

American organizations have confronted phenomenal difficulties this year, and Patriot Software is set for ensure bookkeeping and finance isn't one of them. Patriot Software launched a public TV mission to guarantee organizations of all sizes they can set aside time and cash with Patriot's accounting and payroll software.

Begun in the basement of a factory more than 3 decades ago, Patriot knows direct how significant it is for business to have simple software that really works, so they can focus in on what they specialize in.

Patriot tapped All-Inclusive TV office Marketing Architects for the campaign. They launched with two diverse creatives, "Our Mission, Your Success" and "The Few," both identified as winners by the agency’s creative pretesting platform. The pilot will run for one month on networks like CNN, Comedy Central, Fox Business News, and ESPN.

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MOBILE ADVERTISING

Anzu partners with InMobi for programmatic brands advertising

Anzu | February 24, 2021

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media consumption in it continues to evolve rapidly," said InMobi GM of publisher platforms and exchange Kunal Nagpal. "In-game advertising is one of these new frontiers that allow advertisers to interact with their consumers in a highly intuitive way. "InMobi's technology and unmatched mobile in-app expertise along with Anzu's advanced in-game advertising platform will allow them to access the highly engaged and diverse mobile gaming audience in a medium that is becoming increasingly relevant." Better reach As part of the new partnership, brand advertisers will be able to reach a broad mobile games audience with specially targeted ads. Moreover, the ads are non-intrusive, meaning that the player experience will not be hindered. "The importance of mobile to the gaming industry cannot be overstated," said Anzu CEO and co-founder Itamar Benedy. "It is leading the way for industry growth, accounting for over 50% of the market, which is why it's an important part of Anzu's strategy. Anzu's partnership with InMobi will greatly enhance the value of in-game advertising inventory. "We are excited to provide InMobi's global brand advertisers with the opportunity to embrace the up-and-coming in-game advertising media channel to reach premium mobile gaming audiences across the world." InMobi has become the latest in a line of partnerships to be formed by Anzu. Earlier this year, the in-game ads specialist teamed up with addressable media firm aMVG. In 2020, the company partnered with various organisations, including Virtuverse, Veritas Entertainment and Axis Games.

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Facebook Small Advertisers Win Class-Action Status in Fraud Suit

Meta | March 31, 2022

A lawsuit accusing Meta Platforms Inc.’s Facebook of overstating its advertising audience got a lot bigger Tuesday when a court expanded the pool of plaintiffs to include more than 2 million small ad buyers. Dismissing what he called a “blunderbuss of objections” by the company, a federal judge in San Francisco ruled that the case can proceed as a class action on behalf of small business owners and individuals who bought ads on Facebook or Instagram since Aug. 15, 2014. The decision is another setback for the social networking giant after court filings in 2021 revealed that its audience-measuring tool was known by high-ranking Facebook executives to be unreliable because it was skewed by fake and duplicate accounts. Facebook’s lawyers argued in filings that the social media company has made “updates” to improve its user estimates. They also pushed back against the request for class-action status, saying the ad buyers didn’t show that all class members uniformly relied on the metrics to increase their spending and had ad budgets of various sizes. “It may be that class members differ in advertising budgets and scope of purchases, as Meta suggests, but Meta has not shown that these differences” make the case unsuited to be a class action, U.S. District Judge James Donato said. “It may be that class members differ in advertising budgets and scope of purchases, as Meta suggests, but Meta has not shown that these differences” make the case unsuited to be a class action, U.S. District Judge James Donato said. User metrics have also been at the heart of challenges against other social media companies. LinkedIn is facing a suit accusing it of inflating video-viewing metrics to lure and overcharge advertisers. Snap Inc., the parent of the Snapchat social media app, was sued in 2017 by a former employee who claimed the company was inflating growth metrics ahead of its initial public offering. The case was moved into closed-door arbitration and court records don’t indicate how it was resolved. In 2019, Facebook agreed to a $40 million settlement of a class-action suit brought by advertisers who claimed they overpaid for video ads based on overstated video-viewing metrics shared by the company. The current case was filed in 2018 by an e-commerce business that spent more than $1 million on ads and a seller of firearm accessories who spent around $350. Facebook executives, including Chief Operating Officer Sheryl Sandberg, knew the user metric called “Potential Reach” shown to digital ad buyers to help them set their target audience and budget was inflated and “not based on people,” the advertisers said in their complaint. As a result, advertisers ended up buying ads at a premium price, they said. “For years Facebook repeatedly confronted a choice between telling customers the truth or preserving its revenue: at every turn, Facebook chose its revenue,” lawyers for the ad buyers said in a court filing. Meta didn’t immediately respond to a request for comment on the ruling. The case is DZ Reserve v. Meta, 18-cv-04978, U.S. District Court, Northern District of California (San Francisco).

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AD NETWORKS

Comcast Advertising Rolls Out Nationwide, Multi-Screen Media Solution for Premium TV Advertising with the Relaunch of its AudienceXpress Brand

Comcast Advertising, AudienceXpress | March 15, 2022

Today, Comcast Advertising announced that its market-leading media solutions allowing U.S. advertisers to buy premium TV advertising on an audience basis nationwide across all screens, including broadcast, cable, digital and connected TV (CTV), will be relaunched under the AudienceXpress brand. FreeWheel Media, the media solutions team within FreeWheel, will now be in market under the AudienceXpress brand. AudienceXpress automates the way advertisers reach audiences across screens and offers several differentiating features, including: The ability to measure and report on campaigns in near real-time Integration with major MVPDs, providing advertisers with superior forecasting visibility and direct coverage of over 300M consumers across all 210 DMAs Use of aggregated Comcast viewership data, as well as first- and third-party data, to reach the right audiences with linear and CTV advertising Advanced incremental reach and attribution solutions to unlock proprietary insights into campaign performance. “AudienceXpress offers advertisers scaled premium TV advertising across screens,” said Brian Wallach, Head of Revenue, AudienceXpress. “In addition, decisions are guided by high-quality data that helps us plan better, measure more accurately and most importantly, help our clients act on those results. At AudienceXpress, as the name implies, we are continuously and quickly providing updated results on audience delivery and performance, then adjusting as needed to maximize success.” “AudienceXpress offers advertisers scaled premium TV advertising across screens,” said Brian Wallach, Head of Revenue, AudienceXpress. As background, in 2015 Comcast acquired AudienceXpress, along with its parent company VisibleWorld. The tech company, whose capabilities were housed within FreeWheel, was one of the first to bring data and automation to the buying of linear television advertising. “Our advertising technology has advanced significantly over the past few years, and the AudienceXpress name perfectly reflects the fit between our solution and the growing need for advertisers to easily reach specific audiences – not just demographics – across all screens,” said Pooja Midha, Chief Growth Officer, Comcast Advertising. “That is exactly what this solution does. With AudienceXpress, advertisers can reach their audiences on premium inventory at scale with white-glove service and an industry-leading delivery rate. In a complicated and fragmented marketplace, AudienceXpress provides direct, easy and scaled access to the premium TV audiences that matter.” About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as between publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more.

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AD TECH AND MARTECH

Advertising Technology Startup, Sustainable Skylines, Emerges from Stealth Mode, Announces Partnership with Aviation Technology Company, VELARY

Sustainable Skylines, VELARY | June 16, 2022

Sustainable Skylines, an advertising technology company reinventing aerial advertising with hybrid drone technologies and advanced data analytics, has emerged from stealth mode. They have formally announced an exclusive partnership with the aviation technology company and drone manufacturer, VELARY. This partnership will continue the collaboration of the two companies on building world-class drone advertising solutions. The exclusive nature of the partnership solidifies both companies' stake in this burgeoning industry. Current airplane-based advertising relies on outdated technologies, hazardous procedures, and anecdotal ad-performance methodologies. Recognizing this underserved market, Sustainable Skylines is on a mission to bring this industry into the 21st century. Operating in stealth mode for the past two years, the company has been working to bring this drone advertising solution to life, along with developing computer vision and A.I. technologies for their audience analytics platform. The management team is made up of skilled operators from related industries in big data and advertising. The Founder and Chief Executive Officer, Jacob Stonecipher, is a former Senior Director at the private equity and venture capital data and research firm, PitchBook Data, where he structured data-feed, API, and platform subscriptions. He is joined by their Chief Marketing Officer, Tim Carlisle, a former senior executive at Publicis, where he helped lead Proctor and Gamble’s brand strategy. Brenda Stonecipher, their Chief Financial Officer, a certified CPA who has held numerous c-suite positions. As well as their Chief Research Officer, Paul Donato, an advertising industry veteran, and the former Chief Research Officer at Nielsen. VELARY is a next-generation U.S. aviation technology and engineering company dedicated to solving today’s most challenging problems while anticipating the needs of tomorrow. Their hybrid-powered Unmanned Aerial Vehicles (UAVs) and piloted Vertical Take-Off and Landing (VTOL) solutions are designed for the most demanding environments. By bringing together vertical mobility solutions with A.I., data, and cloud services, VELARY is meeting the future with innovative technologies and human ingenuity. “Our partnership with VELARY is a natural fit. They operate at the forefront of drone technology and share our core values of innovation and sustainability,” said Sustainable Skylines’ Founder and Chief Executive Officer, Jacob Stonecipher. “Our partnership with VELARY is a natural fit. They operate at the forefront of drone technology and share our core values of innovation and sustainability,” said Sustainable Skylines’ Founder and Chief Executive Officer, Jacob Stonecipher, “We’re incredibly excited to be aligned with their team and to continue our growth together.” “Out-of-Home advertising is going through a renaissance. The digital advertising ecosystem has become overly saturated. Brands are relying on outdoor advertising to create real-world brand familiarity and amplify digital activations,” said Chief Marketing Officer, Tim Carlisle, “Sustainable Skylines will drive brand impact by operating in the last true uncluttered environment, the sky.” ”VELARY is excited to collaborate with Sustainable Skylines as it transforms the outdoor advertising space using our aircraft, making aerial advertising cleaner, safer, and exponentially more impactful,” said Mihai Rozsa, CEO of VELARY. Sustainable Skylines and VELARY are working towards FAA approval, alongside Praxis Aerospace Concepts, to launch in Miami Beach and will look to rapidly scale across the nation and globe. Sustainable Skylines is financed by a pre-seed round of financing and has formally announced an upcoming seed round. About Sustainable Skylines Sustainable Skylines is an advertising technology company reinventing the Out-of-Home (OOH) aerial media industry with the use of hybrid drone technologies, dynamic 4-color static and digital banners, and a computer vision-powered audience analytics platform. Launching from regional distribution centers with mobile command vehicles, the company will operate in all major U.S. and global markets. Aggregating 1st and 3rd-party data from cellular, geospatial, and aerial footage, the company builds audience data products using the latest advances in computer vision, big data, and artificial intelligence. Learn more at www.sustainableskylines.com About VELARY VELARY Inc. is a next-generation U.S. aviation technology and engineering company based in California, with operations in Europe. VELARY.com

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Below are six qualities to look for when searching an advertising 5a business must trust that their marketers advertisers 16 feb 2015 learn what 13 entrepreneurs think about the skills of agency employees. The top 10 traits of a successful marketing agency workfrontadvertising wikipedia.

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