ADVERTISER CAMPAIGN MANAGEMENT

PenFed Credit Union Announces the Launch of its Massive Advertising Campaign in the Washington Dulles International Airport

PenFed Credit Union | February 11, 2021

PenFed Credit Union, the nation's second biggest federal credit union, today reported the launch of its massive advertising campaign in the Washington Dulles International Airport. The "PenFed Saves You Money" advertising campaign is situated in perhaps the most intensely trafficked zones inside the air airport: the passage interfacing withdrawing and showing up United Airlines Hub passengers between Concourse C and the AeroTrain station heading to move flights and Main Terminal.

"PenFed is in a perfect position to ramp up our presence here in our hometown Washington region while also reaching travelers from across the nation," said PenFed Credit Union President/CEO and PenFed Foundation CEO James Schenck. "PenFed is proud to serve a mobile membership. We continue to move forward together and gain momentum. We're already off to a great start welcoming new members in 2021 after closing out a record year in 2020."

The advertisements highlighted in the tunnel located between United Airlines Hub Concourse C and the AeroTrain Station incorporate two massive wall wraps parallel to the moving walkway and six adjacent pressure texture divider shows with light and sound highlights.

The "PenFed Saves You Money" incorporated showcasing campaign was at first launched in November of 2020 with multimedia messages proceeding to run in markets across the U.S. highlighting how members from the military and civilians  both save money through PenFed's incredible rates.

Spotlight

Companies today live in a digital world where in order to stay relevant and attract attention, they must become their own media outlets. Content is king, and it is up to these companies to produce great content day in and day out to have any chance of competing in today’s information-obsessed culture. Companies that do not seize the opportunity to use meaningful content as a way to connect with their customers will be left in the dust. Case in point: Kodak®. As the first manufacturer of digital cameras, it was, at its peak, worth over 31 billion dollars. In 2012, less than two decades later and fighting to keep up with an ever-changing industry, it declared bankruptcy. That same year, Facebook® acquired Instagram® for one billion dollars. At the time, Instagram was only two years old. Content is powerful.


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ADVERTISER PLATFORMS

Roku Unveils a Better TV Advertising Experience at First In-Person NewFront

Roku, Inc. | May 04, 2022

Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To help marketers accelerate their shift to TV streaming in this Upfront, Roku announced innovation across The Roku Channel, Roku Brand Studio, and OneView. “Our mission is to create a better TV streaming experience for everyone,” said Alison Levin, Vice President, Ad Revenue & Marketing Solutions, Roku. “Marketers turn to Roku for data, commerce, and measurement tools that they can’t get anywhere else to accelerate the shift of ad dollars to TV streaming. This upfront, TV starts here.” Roku’s NewFront presentation highlights include: The Roku Channel The Roku Channel is the home of free and premium entertainment on the Roku platform, creating a better TV viewing experience. The Roku Channel was a top 5 channel on the Roku platform in the U.S. by active account reach and streaming hour engagement in Q1 2022. Roku unveiled new Roku Originals with portfolio strength across Drama & Comedy, Lifestyle, and Reality & Competition. Renewed titles include “Die Harter,” starring Kevin Hart, “Most Dangerous Game: New York,” starring David Castañeda and Christoph Waltz, “Children Ruin Everything,” starring Meaghan Rath and Aaron Abrams, and “Chrissy’s Court," starring Chrissy and Pepper Teigen. New titles include “WEIRD: The Al Yankovic Story,” starring Daniel Radcliffe and Evan Rachel Wood, “SLIP,” starring Zoe Lister-Jones, “The Great American Baking Show,” starring Paul Hollywood and Prue Leith, “Honest Renovations,” starring Jessica Alba and Lizzy Mathis, new lifestyle shows starring Martha Stewart, Emeril Lagasse, Christopher Kimball, and more. Roku Brand Studio The award-winning Roku Brand Studio creates a better TV storytelling experience for marketers by going beyond the traditional TV spot. Roku announced: “The Short List,” in partnership with Reese Witherspoon’s Hello Sunshine, will bring brands into 12 short-form films across four genres – Drama, Comedy, Documentary, and Animation – all created by the most promising and diverse new minds in entertainment. “Roku Recommends” will return for a second season on The Roku Channel in September. Roku also revealed an exclusive partnership with Variety to share the Top-10 Roku searches each month. Weekly Shows help viewers find the best in streaming from pop culture (“The Pop-Off"), social media trends (“In Case You Missed It”), and fun DIY projects (“Live and Let DIY”). OneView OneView, the ad platform built for TV streaming, creates a better TV advertising experience for thousands of marketers. Roku announced: Roku announced a new program for retailers to pair shoppable ads with Roku Pay to make it simple to sell the products right from ads on the TV screen. Microsoft Audience Insights: An industry-first collaboration with Microsoft to explore how TV advertising - both linear and streaming - impacts online searches. Recent launches of Dynamic Linear Ads, Roku’s Advertising Watermark, Roku’s clean room, and an expanded measurement partner program with Marketing Mix Modeling. Celebrity hosts Maria Menounos and Andrew “Hawk” Hawkins from “Roku Recommends” emceed Roku’s NewFront, with special in-person appearances from Daniel Radcliffe, David Castañeda, Meaghan Rath, Aaron Abrams, Chrissy and Pepper Teigen, Kevin O’Connor, Martha Stewart, Emeril Lagasse, Christopher Kimball, Lizzy Mathis, and more. To learn more about Roku’s NewFront presentation, visit https://advertising.roku.com/tv-starts-here-2022. *America’s No. 1 TV streaming platform is based on hours streamed according to Hypothesis Group, October 2021 About Roku, Inc. Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV OEM brands. Roku is headquartered in San Jose, Calif. U.S.A. This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties, and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the timing, availability, and benefits of content on the Roku Channel and the Roku platform; trends related to TV streaming; the features and benefits of the OneView ad platform; and the features, benefits, growth, and reach of The Roku Channel and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2021 and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2022. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

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AD NETWORKS

Maryland approves the first state tax on digital ads from Facebook, Google

Facebook | February 16, 2021

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will likely face stiff challenges in court over how much governments can tax social media and technology giants. Both opponents and analysts cautioned that the bill could run afoul of both the First Amendment and federal regulations preventing discriminatory taxes on internet companies, The Washington Post reported in January. The Maryland tax specifically applies to digital ads that are displayed within the state. It's also levied based on the ad sales that a company generates. Companies that make at least $100 million to $1 billion a year will be taxed at a 2.5% rate. Companies that make more than $15 billion — which includes Facebook and google — will face a 10% tax on digital ad revenue. In addition to Silicon Valley lobbyists, other opponents of the bill include Maryland Republicans, local media outlets, and telecom companies. Those opponents say that the cost of the bill could be passed along to small businesses that buy advertising. But state governments, which have been hurting during the pandemic, see similar bills as a way to refill the coffers. Legislators in Connecticut and Indiana have already introduced similar measures to tax social media giants. The tax legislation is just part of a growing debate about the dominance and power of technology giants. In the U.S., companies like Facebook and Google are facing multiple antitrust lawsuits. Antitrust legislation introduced at the federal level could target those companies, as well as Apple. The measures in the U.S. also follow in the footsteps of governments in Europe, which have introduced both new restrictions and new taxes on American and other technology giants. Although antitrust laws and regulations could spillover and affect Apple, the Cupertino tech giant doesn't rely on advertising revenue. Instead, the bulk of the money it makes comes from sales of hardware and services.

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ADVERTISER PLATFORMS

MiQ Makes End-to-End, Carbon Neutral Digital Advertising Campaigns a Reality

MiQ, Scope3 | April 25, 2022

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend. To date, MiQ has measured the carbon emissions of more than 300 million ad impressions using Scope3's data platform. "Digital advertising is a $455 billion industry that has been overlooked as a source of significant supply chain emissions,” said Brian O’Kelley, CEO of Scope3. "Digital advertising is a $455 billion industry that has been overlooked as a source of significant supply chain emissions,” said Brian O’Kelley, CEO of Scope3. “The reality, however, is that the ecosystem relies on millions of servers to power ad serving, real-time bidding, machine learning, and a myriad of related functions. As more and more companies look to fold digital into their climate goals, sustainable advertising has and will increasingly become part of that equation. Scope3’s data platform powers the carbon-aware planning, reporting, data integration, and decision-making capabilities partners need to drive innovation and climate accountability into every engagement.” MiQ and Scope3 combine the strengths of deep programmatic advertising data with Scope 3 emission modeling to ensure clients have complete visibility into their digital ad ecosystems, programmatic supply chains, and overall contributions to Scope 3 emissions. MiQ’s granular data from customer campaigns identifies exactly where and when ads run online and is paired with Scope3’s accurate, comprehensive, and independent emissions modeling data for clients to effectively assess, reduce, and offset their carbon emissions. “The advertising industry has discussed sustainability for years, but in 2022 and beyond, innovating and advancing the way we actually achieve this will be paramount to long-term change for all,” said John Goulding, global chief strategy officer for MiQ. “MiQ is committed to fulfilling this mission and creating more eco-conscious and carbon-efficient strategies for brands and their advertisers. As such, we believe that the future of campaign measurement must include the ability to understand and minimize the environmental impact of digital advertising, and we’re excited by what we’ve started to accomplish thus far.” Continued Goulding, “That said, we’re only just getting started, and we’re working toward a future where advertisers can actually reduce the impact of their creatives, steer money towards publishers who are responsible and who optimize their sites, and the cultivation of an ecosystem rooted in sustainable business practices from the onset. We look forward to leading these efforts industry-wide and making this a reality for all.” About MiQ We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. Headquartered in London, MiQ has offices across North America, Europe and Asia Pacific. We work with the world’s leading brands and media agencies such as Marriott, Dell, Mercedes, Microsoft, GroupM, Dentsu and IPG. We were named to AdExchanger's Programmatic Power Players list in 2021 and 2020, were awarded Most Effective Use of Data at The Drum’s Digital Industries Awards 2021 and named 4th in The Sunday Times International Track 200 for 2019. MiQ operates globally from 18 offices located in North America, Europe and APAC. You can find out more here: wearemiq.com. About Scope3 Scope3 is the source of truth for supply chain emissions data. For organizations seeking to make carbon-aware business decisions, Scope3 is the standard that delivers an accurate, comprehensive, and independent emissions model for every company in the digital ecosystem. Today, companies rely on Scope3 to measure, report and offset their carbon emissions from digital initiatives and move closer to achieving net-zero carbon emissions goals.

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ADVERTISER CAMPAIGN MANAGEMENT

BuySellAds Partners With OneScreen.ai To Expand Advertising Capabilities

BuySellAds, OneScreen.ai | April 05, 2022

BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients. BSA helps create direct relationships between online publishers and advertisers to help publishers maximize ad reach and increase brand awareness. Through the partnership, BSA will tap into OneScreen.ai’s outdoor advertising directory to helps its audiences increase ad revenue and brand growth. “Through this partnership, we are helping the OOH industry to grow as we continue to educate on the many opportunities and how highly effective, targetable and measurable OOH advertising is for brands in the modern world,” said Dave Rouse, Head of Business Development and Strategic Alliances at OneScreen.ai, in a statement. “Through this partnership, we are helping the OOH industry to grow as we continue to educate on the many opportunities and how highly effective, targetable and measurable OOH advertising is for brands in the modern world,” said Dave Rouse, Head of Business Development and Strategic Alliances at OneScreen.ai, in a statement. “As we build the first OOH marketplace where marketers can locate, buy, deploy and measure OOH advertising campaigns in one place, OneScreen.ai is making it easy for BuySellAds’ clients and other brands to navigate and capitalize on this highly effective marketing medium.”

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Spotlight

Companies today live in a digital world where in order to stay relevant and attract attention, they must become their own media outlets. Content is king, and it is up to these companies to produce great content day in and day out to have any chance of competing in today’s information-obsessed culture. Companies that do not seize the opportunity to use meaningful content as a way to connect with their customers will be left in the dust. Case in point: Kodak®. As the first manufacturer of digital cameras, it was, at its peak, worth over 31 billion dollars. In 2012, less than two decades later and fighting to keep up with an ever-changing industry, it declared bankruptcy. That same year, Facebook® acquired Instagram® for one billion dollars. At the time, Instagram was only two years old. Content is powerful.

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