Display Advertising

Permutive Delivers Responsible Advertising

Responsible Advertising
On June 15, Permutive launched the infrastructure for the responsible web- bringing together hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly to restore consumer trust.

Consumers are increasingly opting out of sharing their information for advertising. As many as 40% of users are browsing in cookie-less environments. Permutive research shows that up to 55% of users in Europe are hitting ‘reject all’ on cookies. Permutive’s responsible web infrastructure wants to alleviate the increasing regulatory pressure on the industry and address dwindling consumer trust and reduced addressability. The infrastructure will deliver over 20 billion targeted impressions in 2021 via publisher-owned, consented data and with no third-party cookies entering the bidstream.

“The opportunity and importance for publishers and brands to collaborate is growing in significance,” says Ryan Lewis, Media Director at RocketMill. “Understanding the audience has always been paramount in marketing, now more than ever, and by understanding, creating, and activating audiences in a privacy-centric way, brands have a truly powerful opportunity to connect and create meaningful ad experiences with consumers.”


"Permutive has created new ways to work with some of the largest advertisers in the world," says Brett Goverman, Associate VP, Data Strategy at PMC. “Publishers need to monetize all their audiences and have the tools to communicate who their audience is and why they are valuable. Success within the responsible web is twofold; one – control over your data, and two – successful monetization of your inventory and audience.”

Permutive offers publishers 100% addressability and the tools to trigger audiences consistently across the media transaction types. Brands can activate first-party audiences by collaborating with the right media owners to extend the scale of their data. Adtech companies will be able to build on Permutive’s infrastructure to deliver incremental value by offering their customers’ audiences that are addressable, rich, consented, and relevant.

“Permutive is an ideal partner to align with to protect consumer privacy while delivering high-performing, publisher first-party-data solutions that lead the industry,” says Andrew Baron, SVP, Addressability and Marketplace at PubMatic.

“Publishers, brands and adtech partners are growing a new digital ecosystem using the Permutive infrastructure,” says Joe Root, CEO and co-founder at Permutive.

“Publishers, brands and adtech partners are growing a new digital ecosystem using the Permutive infrastructure,” says Joe Root, CEO and co-founder at Permutive. “Over 20 billion targeted impressions were delivered on our infrastructure in 2021; we’re excited to see this grow as the advertising industry moves to a more responsible web.”

Permutive has partnered with companies such as PubMatic, Neustar, and OpenX to create solutions for publishers and brands that deliver addressability at scale, without compromise.

Spotlight

Other News
Programmatic Advertising

TripleLift and Reset Digital Forge Partnership to Help Advertisers Meet Diverse Spending Goals All The Way Through The Programmatic Ecosystem

PR Newswire | January 05, 2024

TripleLift, the ad tech platform elevating digital advertising across every screen, and Reset Digital, a first-of-its-kind platform that gives brands and publishers broader and deeper audience reach across all communities, today announced a partnership to significantly expand diverse spend and representation across the programmatic ecosystem. Together, the companies are offering advertisers multiple pathways to ensure a greater portion of their digital budgets can be directed toward diverse-owned media companies. The partnership allows advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem: TripleLift (a SSP) and Reset Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) deal package of impressions directing dollars straight to minority-owned media publishers. This way of buying media is available immediately across display, online video, and CTV and will be launched with Native this year. In 2023, an ANA survey of certified diverse suppliers found that while a majority say that interest from the media and advertising community in supporting diverse suppliers has increased in the past year, there is still a gap between intent to spend and actual spend. TripleLift and Reset Digital are helping all stakeholders bridge the gap quickly by making it easy for them to access diverse-owned media at scale. "This partnership allows advertisers to achieve their diverse spend goals with an end-to-end solution that is more aligned with their corporate supplier diversity reporting requirements," said Thomas Brandon, VP of Agency Strategy and Economic Inclusion at TripleLift. "Importantly, it allows them to use their media spend to impact the economic growth of the diverse communities they serve." Over the last 12 years, TripleLift has cultivated a vast inventory of publishers that includes access to 220 billion monthly impression avails across diverse-owned sites as part of its UNREP curated packages. These packages include inventory among publishers owned by Women, LGBTQ+, Blacks, Latinx, and Asian American Pacific Islanders (AAPI) and can be accessed as a whole or individually depending on client goals. "TripleLift has been on our radar for a partnership for some time," said Charles Cantu, founder and CEO of Reset Digital. "Specifically, our marketplace combined with their offerings like UNREP now provides a single pathway to diverse spending across the programmatic ecosystem – a solution we are excited to finally have in the market together." Reset Digital, the industry's only verified, black-owned and operated DSP, has been long recognized for its neuroprogrammatic capabilities, which allow advertisers to engage audiences based on what they desire versus what they look like, its ability to help connect brands and multicultural audiences around the world and its partnerships with brands like P&G, GM and Verizon, as well as the leading global media and creative agencies. In 2023, Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S. along with the NABOB (National Association of Black Owned Broadcasters); these entities created a path to connect large advertisers with publications that previously did not have the capabilities to run national programmatic advertising campaigns. This partnership stands to benefit any of the buy-side clients working with these companies. "TripleLift and Reset Digital have both been great partners to Horizon Media for many years," said Karina Dobarro, EVP, Multicultural at Horizon Media. "We've long worked with DSPs and SSPs to better direct investment to diverse-owned media, but partnerships like this one make it a much more seamless endeavor." TripleLift works with 80%+ of comScore 200 ad-supported publishers and delivers over 2 trillion monthly global impressions across North America, EMEA, LATAM, APAC, and MENA. To learn more about this partnership, please visit www.triplelift.com. About TripleLift We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com. About Reset Digital Reset Digital's Neuroprogrammatic™ advertising platform is a first-of-its-kind programmatic platform that allows brands to engage omnichannel audiences based on what motivates them as people versus targets and gives brands and publishers much broader and deeper audience reach across all communities, including underrepresented audiences they could not reach in the past. The results are radically better outcomes. Reset Digital's partners include the world's top brands, agencies, and publishers, including P&G, GM, Verizon, Dentsu, IPG, Publicis, GroupM, NABOB, Newsweek, NNPA, and others.

Read More

Advertiser Platforms

Perion Acquires Hivestack, a Leading Global Full-Stack Digital Out-Of-Home (DOOH) Platfom

Business Wire | December 13, 2023

Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction include US $100 million in cash paid upon closing and a 3-year employee retention and performance-based payment plan of up to US $25 million. DOOH advertising transforms ordinary public spaces into dynamic experiences, engaging audiences with eye-catching, personalized content in real-time. It harnesses cutting-edge technologies to target, deliver and measure unforgettable, immersive ads that connect brands with people on the go. With the acquisition of Hivestack, a programmatic DOOH technology innovator since 2017, Perion is entering an exciting market at its nascent stage, positioning the company to capitalize on its anticipated growth. Hivestack’s platform is used by many of the world's largest brands, agencies, media owners, and partners including Uber, Colgate, Lego, InterContinental Hotel Group, Doordash, GroupM, dentsu, The Trade Desk, Xandr, Clear Channel, Lamar, Stroër, and many more. "We are excited about the acquisition of Hivestack, which both complements and advances our long-term growth strategy. Hivestack’s DOOH technology platform stands out by offering brands and advertisers what they crave the most: high-visibility creative, precise targeting, immediate impact, wide reach and measurement," said Tal Jacobson, CEO of Perion. "In addition to advancing our diversification strategy, this transaction aligns with our objective to expand our technological capabilities and product offerings, and we will continue to pursue additional inorganic growth opportunities." More Regions. More Reach. More Technology Hivestack’s state-of-the-art platform is deployed in 32 countries, spanning North America, EMEA, LATAM and APAC. This global footprint will enable Perion to capitalize on economic trends impacting advertising budgets globally, and offer a variety of solutions in these additional markets. This transaction significantly contributes to Perion’s diversification strategy, enabling it to establish a considerable footprint in the fast-growing DOOH channel, which according to aPQ Media researchreport, is predicted to increase from US$21.5 billion in 2023 to US$30.7 billion in 2026, reflecting a 15.3% CAGR. Hivestack offers media owners an array of purpose-built software like the DOOH Ad Server, SSP, and Header Bidder, designed to manage, deliver, and optimize targeted advertising on digital screens, enhancing yield and sourcing demand efficiently. For media buyers, Hivestack's DOOH DSP, along with tools for audience planning and campaign measurement, provides robust capabilities for sourcing optimal inventory and maximizing the effectiveness and ROI of DOOH advertising campaigns. This acquisition is expected to create synergistic opportunities with Perion’s existing advertising offering and business and fits nicely with the company’s retail network strategy. Mr. Jacobson concluded, “We welcome Hivestack and its impressive team of professionals to Perion. We look forward to capitalizing on the synergies between Hivestack’s technology and Perion’s existing solutions, to provide clients an even more comprehensive, end-to-end offering.” Andreas Soupliotis, Founder and CEO of Hivestack, said, "Joining Perion marks a significant milestone in our journey. The strength of our technology, coupled with Perion’s market expertise and compelling advertiser solutions, will result in new synergetic solutions that resonate with customers on a worldwide scale. We are thrilled about the endless possibilities that this unlocks." Jefferies LLC acted as financial advisor to Perion. About Hivestack Hivestack is a leading global, full-stack, marketing technology company, powering the buy and sell side of programmatic digital out-of-home (DOOH) advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada, and operates in 32 countries across the globe. About Perion Network Ltd. Perion is a global multi-channel advertising technology company that delivers synergistic solutions across all major channels of digital advertising – including search advertising, social media, display, video and CTV advertising. These channels converge at Perion’s intelligent HUB (iHUB), which connects the company’s demand and supply assets, providing significant benefits to brands and publishers.

Read More

Mobile Advertising

Connexa’s Partnership With AdVenture Media Delivers Unprecedented Return on Digital Advertising Spend

GlobeNewswire | December 14, 2023

Connexa Sports Technologies Inc. (Nasdaq:CNXA) today advised that its long-term partnership with the AdVenture Media Group continues to deliver unprecedented digital advertising results. Measured through its Return on Advertising Spend (ROAS), Connexa’s operating company, Slinger Bag, generated close to $2 million in revenue with an average ROAS of 18.9X during the 3 months to the end of November 2023. This included a an incredible 35X ROAS during Black Friday week alone. AdVenture Media is a New York based digital marketing agency and has been working with Slinger Bag since Slinger Bag came to the market in July 2020. AdVenture Media credentials are impressive. It is one of a handful of pay-per-click agencies accredited with Google’s Premier Partner Status, sitting alongside its Clutch 1000 and Top 32 Agencies in New York awards. in addition to Slinger Bag, AdVenture Media manages the digital advertising for an impressive array of leading brands such as Forbes, Nasdaq, Hanes, AMC Networks. “Our agency exists to deliver digital advertising performance by solving complex problems with grit and creativity. We are a small team of passionate advertising experts with highly intelligent business analysts. Since partnering with Slinger Bag from the inception of their groundbreaking tennis ball launcher, our journey has been nothing short of remarkable. As someone who's inherently optimistic, even I was astounded by the meteoric rise and success Slinger Bag has achieved in such a brief span. Among our numerous ecommerce clients, Slinger Bag stands out, not only meeting but consistently surpassing benchmarks and records, highlighted by our November ROAS achievement.” commented Isaac Rudansky Founder and CEO of AdVenture Media Group. “However, the triumph of Slinger Bag isn't solely attributed to our high-impact advertising strategies. It's the synergy of an extraordinary product that offers tennis pickleball and padel enthusiasts worldwide unparalleled value, and a leadership team deeply dedicated to delivering a premium customer experience from beginning to end. Being a part of this dynamic team has been a privilege, and I eagerly look forward to what lies ahead in our ongoing collaboration,” concluded Rudansky. Mike Ballardie, CEO Connexa Sports Technologies added, “As a new brand to the market back in 2020, the need to identify a strategic digital advertising partner, to invest our available advertising dollars with, was very challenging as we needed to succeed from the outset. From our first meeting with Isaac and his team, I was impressed with their highly analytical approach and desire to deeply understand not only the product but, importantly, the core target tennis players we wanted to reach. Through testing a variety of advertising concepts and tennis specific terminologies and messages and through employing their vast experience of the Google and Facebook platforms, we have seen consistent succeess in delivering revenue growth as well as a powerful recognition of our Slinger Bag brand across the global tennis community. It certainly helped us that some of the AdVenture Media team were social tennis players and recognized themselves the opportunity that owning a Slinger Bag Launcher presented.” AdVenture Media now also works with a number of our global Slinger Bag distribution partners on their local digital advertising campaigns, replicating the success seen in the USA. About Connexa Sports Technologies: Connexa Sports a leading connected sports company delivering products, technologies, and Sport-as-a-Service across a range of sport verticals. Connexa’s mission is to reinvent sports through technological innovation driven by an unwavering focus on today’s sports consumer.

Read More

Ad Tech and Martech

To Unlock AI Innovation for Enterprise Sales and Marketing, ON24 Hosts Platform Launch Event

Business Wire | January 04, 2024

ON24 (NYSE: ONTF) today announced that its launch event, ON24 Next, will take place on January 24, 2024 to unveil how AI is transforming engagement and powering the next generation of the ON24 platform. Spanning the regions of North America, Europe and Asia-Pacific, ON24 Next will help enterprises understand the latest AI trends and explore new ON24 innovations. “AI is the most significant trend shaping business today – we believe there’s an opportunity to reimagine the customer experience while improving productivity and increasing revenue growth,” says Sharat Sharan, Co-founder, President and CEO, ON24. “We’re excited to make this AI transformation a reality for our customers by launching the next generation of ON24 and unleashing a new era of intelligent engagement at ON24 Next.” The launch event agenda will feature a line-up of keynote speakers discussing AI’s impact on the future of sales and marketing. Session highlights include: AI and the technology landscape:Understand how AI will change the way go-to-market teams use technology and data. Executive vision for intelligent engagement:Learn how intelligent engagement will power greater business outcomes. Unveiling of the new ON24 platform: See the next generation of the ON24 platform in action. Insights from industry leaders:Hear from ON24 customers that are innovating their engagement strategies. About ON24 ON24 is on a mission to re-imagine how companies engage, understand and build relationships with their audience in a digital world. Through our leading sales and marketing platform for digital engagement, powered by generative AI, businesses use our portfolio of webinar, virtual event and content experiences to drive engagement and generate first-party data, delivering revenue growth across the enterprise – from demand generation to customer success to partner enablement. ON24 powers digital engagement for industry-leading customers worldwide, including 3 of the 5 largest global technology companies, 3 of the 6 largest US banks, 3 of the 5 largest global healthcare companies, and 3 of the 5 largest global industrial manufacturers, enabling organizations to reach millions of professionals a month for billions of engagement minutes per year with all the first-party data being captured, generated and integrated from one place. ON24 is headquartered in San Francisco with global offices in North America, EMEA, and APAC. For more information, visit www.ON24.com.

Read More