ADVERTISER CAMPAIGN MANAGEMENT

Phonexa Wins 2 Telly Awards for Ad Campaign

Phonexa | July 12, 2022 | Read time : 02:07 min

Phonexa Wins news
Marketing automation platform Phonexa has garnered additional prestigious honors in recognition of its digital ad series "The Unofficial History of Innovation" by winning two Gold Telly Awards. One award is a People's Telly for Online Commercials, and the other is for Business-to-Business, Online Commercials.

Phonexa's award-winning ad series consists of three episodes – "The Startup," "The Telephone," and "The Internet" – with each episode reenacting groundbreaking moments in technological advancement with humorous reactions from people of yesteryear.

The Gold Telly Awards comes on the heels of Phonexa winning a 2022 Communicator Award of Distinction for Video Commercials, in addition to winning an NYX Marcom Award, three TITAN Business Awards, nine Vega Digital Awards, and a Silver Davey Award for the "Campaign & Series: Comedy" category.

Phonexa's ad campaign has also been recognized by winning a trio of w3 awards across the Branded Entertainment categories of B2B, Commercials, and Comedy.

"Being recognized with two Gold Telly Awards reflects the comradery and determination that drives the Phonexa team to create content that appeals to viewers from all walks of life, We always strive to hone our craft, and every award we earn from well-respected organizations within our industry serves as validation for our digital marketing efforts."

-Armen Karaoghlanian, Chief Marketing Officer of Phonexa.

The Telly Awards honor excellence in local, regional, and cable television commercials, in addition to recognizing non-broadcast video and television programming. This recognition acknowledges work from world-renowned advertising agencies, production companies, television stations, and publishers created on the behalf of a client, for a specific brand and/or company, or self-directed as a creative endeavor.

About Phonexa:
Phonexa is an all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. The software company powers direct advertisers and lead generators alike across all businesses and industries by optimizing inbound web and call campaigns, and outbound call, email, and SMS campaigns — all while having the ability to enhance the consumer journey along every step of the way. Complete with a suite of turnkey marketing products and solutions, Phonexa's customizable tools are uniquely designed to maximize workflow efficiency and revenue. Phonexa has the scalability, tools, and partnerships to serve clients across industries, especially those with high consumer demand products and services. The company is headquartered in Los Angeles with additional offices in the United Kingdom and Ukraine.

Spotlight

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time.


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Matterkind Releases New Report Exploring Diversity, Equity, and Inclusion Across Advertising

Matterkind | July 26, 2022

Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising. The report, titled “Diversity & Equity in Advertising: A Holistic Approach,” offers practical, actionable advice for brands wanting to put DEI at the heart of their marketing and communications. Backed by research conducted in partnership with international research consultancy MTM, Matterkind’s report aims to guide brands on their respective journeys in conscious marketing. The report found that over 50% of people think it’s important for advertisers to ensure they reach a diverse range of audiences – and this rises to 70% for people who are likely to engage with ads. Throughout the white paper, Matterkind emphasizes the importance of intentionally prioritizing DE&I efforts for advertisers, and what can be done to make meaningful improvements within current strategies. The findings are clear in that the consumer public at large has, in recent years, become more aware of discrimination and inequity for diverse groups resulting in an increased demand for advertisers to act. Matterkind complements its findings by laying out actionable and holistic strategies for integrating and prioritizing an organization’s DE&I efforts with their marketing strategy, creative, internal organization, and media planning and buying, to ensure that goals are achieved. Some additional key findings of the report explore how: Customers favor diverse advertisers 50% of customers agree that they are more likely to recommend a product or service if their advertisements are diverse and representative. 45% of customers feel that they are more likely to buy a product or service if its advertisements are diverse and representative. 44% of customers would not engage with a brand they felt was not taking diversity and representation seriously. 36% of customers have boycotted a brand because of issues with diversity and representation. Advertisers see DEI as a priority and are adapting their marketing approach More than 90% of the advertisers say that reducing bias and discrimination in marketing and advertising is now a priority. As it relates to marketing strategy, Matterkind anticipates a 23% increase in advertisers adopting strategies to address underrepresented groups over the next 3 years compared to the last 3 years. When considering adapting creative to ensure representation of different groups, there is an anticipated 5% increase in advertisers adopting strategies to address underrepresented groups over the next 3 years compared to the last 3 years. Advertisers anticipate addressing internal diversity will increase 11% over the next 3 years compared to the last 3 years. “Yesterday’s customer is not today’s customer, and it is mission critical that brands and advertisers do everything in their power to engage their audiences consciously, with relevance and respect. The best way to do that is by authentically investing and acting on impactful DE&I strategies, and what we’re seeing throughout both the report’s findings and general consumer behavior is that audiences are demanding representation and inclusion to be key brand priorities for advertisers. Matterkind’s goal is to help brands take actionable and meaningful steps in turning their DE&I goals into reality,” said Erica Schmidt, Global CEO of Matterkind. “The importance of ensuring that advertisements are reaching diverse audiences has never been more clear, as impactful ad campaigns have the potential to shape and address social issues. As consumers continue to demand that brands take a stand against inequity, brands must adapt a holistic DE&I program that ensures campaigns prioritize diversity, equity, and inclusion across all stages of campaign development to authentically build their audiences and reach,” said Dr. Femi Olu-Lafe, SVP, Culture and Inclusion at Acxiom, Kinesso, and Matterkind. For more information or to download the report, please click here. Additional imagery is available upon request. About Matterkind Matterkind, IPG’s activation intelligence company, drives better business outcomes while putting the customer experience first. Through the lens of conscious marketing, they employ ethical data, through patented applications, to deliver addressable activation intelligence. Matterkind strengthens connectivity between brands and their audiences, through trusted partnership, excellence, and expertise. Matterkind is a part of Kinesso, the marketing technology unit of The Interpublic Group of Companies, Inc. (IPG). For more information, visit Matterkind.com.

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HUMAN Discovers and Disrupts Ad Fraud Scheme Impacting 89 Apps with More Than 13 Million Downloads from Google Play and Apple App Stores

Human Security | September 26, 2022

HUMAN Security, Inc. (formerly White Ops), the global leader in safeguarding enterprises from digital attacks with modern defense, today announced the discovery and disruption of a highly sophisticated fraud operation targeting advertising software development kits (SDKs) within 9 apps on the Apple App Store and 80 Android apps on the Google Play Store, which collectively have been downloaded more than 13 million times. The attack, nicknamed Scylla, is an adaptation of a fraud scheme first observed and disrupted by HUMAN’s Satori Threat Intelligence and Research Team in 2019. While the attack is ongoing and actively being monitored by the Satori team, HUMAN has collaborated with Apple, Google and others to take down the fraudulent apps from their respective app stores. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “Our number one goal is to protect our customers and the digital ecosystem from cybercriminals such as those behind these attacks. The only way we can do this is with modern defense where we can work together across the industry on disruptions like Scylla,” said HUMAN Co-Founder and CEO Tamer Hassan. “We will continue to remain vigilant for other similar attacks and harness the work of collective protection—where an attack on one is a protection event for all—disrupting the economics of cybercrime. That’s the only way we win. ” Scylla is the third wave of an operation HUMAN first uncovered in 2019, in which a collection of 40+ Android apps openly committed multiple types of ad fraud. That scheme, nicknamed Poseidon after elements of the code within the apps, was disrupted by the Satori team’s reverse engineering efforts, resulting in Google removing the apps from its Play Store. A 2020 adaptation of the scheme, nicknamed Charybdis after the daughter of Poseidon, incorporated additional code obfuscation and SDK targeting techniques. Today’s announcement of the disruption of Scylla—named after the granddaughter of Poseidon—reflects a new evolution from the threat actors behind the scheme. While the Poseidon and Charybdis operations centered wholly on Android apps, the Satori team has found evidence that Scylla additionally targets iOS apps and has expanded the attack to other parts of the digital advertising ecosystem. HUMAN’s Satori team worked closely with the Google Play Store and Apple App Store to ensure all of the apps identified as being associated with the Scylla operation have been removed from public access. HUMAN also closely collaborated with impacted advertising SDK developers to mitigate the impact of the operation to their processes and their advertising partners. Customers of HUMAN’s MediaGuard solution are protected from fraud associated with Scylla and with its predecessors. Apps within the Scylla operation committed fraud through a variety of tactics, including: App spoofing, in which the Scylla apps pretended to be other apps for the purpose of digital advertising, Hidden ads, in which the apps would render advertisements in places a user couldn’t actually see them, and Fake clicks, in which the apps would keep track of real clicks on advertisements in order to fake additional clicks later. These tactics, combined with the obfuscation techniques first observed in the Charybdis operation, demonstrate the increased sophistication of the threat actors behind Scylla. This is an ongoing attack, and users should consult the list of apps in the report and consider removing them from all devices. As this attack has evolved multiple times already, the Satori team has withheld certain details about the operation in order to better track and report on further adaptation. HUMAN verifies the humanity of more than 15 trillion digital interactions per week, offering enterprises a platform with unmatched visibility into fraudulent activity across the Internet. HUMAN achieves this scale through its continued expansion in cybersecurity, including its recent merger with PerimeterX, now offering a suite of products to protect the complete digital customer journey. With new partners and enterprises now able to leverage the Human Defense Platform, comes an even deeper understanding of the cybercrime landscape, enabling HUMAN to adapt continuously, staying ahead of adversaries with modern defense (leveraging internet visibility, network effect, and disruptions), and safeguarding clients with collective protection against threat models they have yet to encounter. The Satori team used numerous tools to identify Scylla and its operators, whose information has been shared with law enforcement. To learn more about the Scylla operation, visit the HUMAN blog. About HUMAN HUMAN is a cybersecurity company that safeguards 500+ customers from digital attacks including sophisticated bots, fraud and account abuse. We leverage modern defense—internet visibility, network effect, and disruptions—to enable our customers to increase ROI and trust while decreasing end-user friction, data contamination, and cybersecurity exposure.Today we verify the humanity of more than 15 trillion interactions per week across advertising, marketing, e-commerce, government, education and enterprise security, putting us in a position to win against cybercriminals. Protect your digital business with HUMAN. To Know Who’s Real, visit www.humansecurity.com.

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Gopuff Goes Off-Site; Becomes First Retail Media Network to Tap into the Full Capabilities of CitrusAd, powered by Epsilon

Gopuff, CitrusAd, Epsilon | August 24, 2022

Gopuff, the go-to platform for immediate delivery of consumers’ everyday needs, today announced the expansion of its retail media network for full shopper journey campaigns. Gopuff Ads, the first instant ad platform, is the first retail media network to roll out the highly anticipated off-site capabilities of CitrusAd, powered by Epsilon. The unified approach builds on Gopuff Ads’ initial integration with CitrusAd, enabling brands to reach not only Gopuff site visitors, but also the entirety of Gopuff's shopper audience across the open web with timely and relevant advertising. Daniel Folkman, SVP of Business at Gopuff said, "As the first instant ad platform, we are bringing advertisers closer to their desired audience by collapsing the marketing funnel from impression to consumption in 30 minutes. Now, Gopuff Ads’ expansion into off-site media with CitrusAd - powered by Epsilon’s first-party purchase and future intent data - delivers amplified, relevant reach for our brand partners. We look forward to introducing this enhanced and streamlined capability to our partners.” Gopuff, which has the unparalleled ability to transform an ad impression to consumption in minutes, is also expanding on-site ad inventory beyond sponsored products and search to include relevant sponsored product carousels - all managed and measured on the full-scope platform. Brands leveraging Gopuff Ads are seeing ROIs as high as 430%. Platform revenue grew nearly 170% YoY in July as active products more than doubled onsite. With these enhancements, brands can influence consumers at the point of purchase with on-site advertising, while also generating demand across the open web by reaching Gopuff customers with relevant, off-site display, video and connected TV advertising tied directly to in-stock inventory. Brands are also able to understand their ad performance through SKU-level sales reporting that combines both on-site and off-site campaigns. CitrusAd's on-site and Epsilon's off-site retail media capabilities were recognized as a Leader and a Strong Performer, respectively, by Forrester Research, Inc. in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021”. CitrusAd, powered by Epsilon, was launched by Publicis Groupe in June as the first unified self-serve, retail media platform in a single user interface. “When companies like Gopuff make the decision to unify on-site and off-site media capabilities as a one-stop shop, they will grow advertiser adoption, revenues and site traffic. Through CitrusAd’s easy to use self-service, white-label platform, full-funnel Gopuff Ads campaigns can now easily be managed by brands under one roof to expand audience reach and attract new customers,” said David Haase, CEO of CitrusAd Americas. “When companies like Gopuff make the decision to unify on-site and off-site media capabilities as a one-stop shop, they will grow advertiser adoption, revenues and site traffic. Through CitrusAd’s easy to use self-service, white-label platform, full-funnel Gopuff Ads campaigns can now easily be managed by brands under one roof to expand audience reach and attract new customers,” said David Haase, CEO of CitrusAd Americas. Joe Doran, Chief Product Officer at Epsilon said, “Gopuff continues to be a leader in retail media. By engaging consumers both on-site and off-site, brands can reach shopper audiences with relevant and compelling messages that drive impulse sales. This is a win for Gopuff and the brands it serves. We look forward to more brands being able to tap into the power of over 200 million privacy-protected CORE IDs in the U.S. and reach their customers through high-impact ad formats at an unprecedented level of scale.” Ad spending in retail media is forecasted to reach c.$60 billion by 2024, according to eMarketer, indicating strong support for its closed-loop transparent measurement and proven effectiveness. For more information and to reach Gopuff customers with built-in relevancy at scale, visit www.gopuff.com/go/ads. About Gopuff Gopuff is the go-to instant commerce platform, fulfilling consumers’ evolving, everyday needs. With an unmatched assortment that includes cleaning and home products, medicine, pet care, office supplies, beauty and wellness items, baby products, food and drinks, local brands, as well as alcohol and fresh prepared food in some markets, Gopuff brings a unique, reliable and magical experience to customers around the world. Founded in 2013 by co-founders and co-CEOs Rafael Ilishayev and Yakir Gola, Gopuff created the instant needs category and continues to build the rails that define the future of commerce. To learn more, visit www.gopuff.com or follow Gopuff on Facebook, Twitter or Instagram. Download the Gopuff app on iOS and Android. About CitrusAd Founded in 2017 by co-founders Nick Paech and Brad Moran, CitrusAd created the first world-leading, self serve Retail Media platform enabling retailers to monetize their on-site and off-site digital assets. By partnering with Retailers, CitrusAd now enables brands to launch and review advertising campaigns across the full customer journey in one single platform and in just a few clicks. CitrusAd was named a leader in “The Forrester Wave™: Sell-Side Retail Media Solutions, Q3 2021 and subsequently ranked as the second fastest growing tech company by Deloitte in the Deloitte Fast 50. CitrusAd was later acquired by Publicis Groupe in 2021 and aimed at bringing the first unified on-site and off-site self serve platform to market, which it successfully accomplished in July 2022. Industry leading retailers, in all verticals across 30 countries are leveraging the CitrusAd platform and real-time relevancy engine to create a more personalized shopping experience and deliver greater ROI for suppliers. For more information on the new off-site capabilities, visit. www.citrusad.com/off-site. About Epsilon Epsilon is a global advertising and marketing technology company positioned at the center of Publicis Groupe. We connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data. Epsilon accelerates clients’ ability to harness the power of their first-party data in order to enhance, activate and measure campaigns with confidence. We believe in an open, privacy-first advertising ecosystem. Over decades, we’ve built the industry’s most comprehensive identity graph to give brands, agencies and publishers the ability to reach real consumers across all channels and the open web. For more information, visit epsilon.com.

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MGID and G/O Media Announce Exclusive Multi-Year Partnership

MGID, G/O Media | July 27, 2022

MGID, a global advertising platform, has today announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media. The partnership will see considerable value-creation, leveraging MGID’s multi-format premium demand, brand-safety solutions, and award-winning technology. This landmark deal signifies and further reaffirms MGID’s commitment to better advertising solutions. By applying MGID’s Contextual Intelligence© audience segmentation offering to its growing slate of premium publishers, advertisers will see stronger ROAS in a brand safe environment. MGID’s global supply already includes premium publishers such as Microsoft, News Week, Real Clear Politics, Italia Online, Times of India, and many more. "We are confident the partnership will provide further growth and strengthen market presence for our mission-focused companies,' said Michael Korsunsky, CEO North America at MGID. “Today’s complex adtech environment calls for a collaborative approach beyond simple financial exchange. Understanding and supporting long term strategic partner objectives while providing sustainable and scalable solutions to achieve and secure incremental gains is crucial in forming successful and meaningful partnerships. MGID is delighted with the opportunity and proud to enter into an alliance with G/O Media. We are confident the partnership will provide further growth and strengthen market presence for our mission-focused companies,” said Michael Korsunsky, CEO North America at MGID. G/O Media’s Chief Technology Officer, Michael Dugan, said: “We are hugely proud of the premium portfolio of brands under the G/O Media umbrella, and the quality of content and product we deliver to our audiences. With a focus on independent, thought-leading journalism as well as consumer experience and performance, it is critical that our digital advertising partners align with those shared values – and MGID checks all of those boxes.” About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com About G/O Media G/O Media reaches more than one in five of all Americans online each month with over 95 million unique visitors. This collection of digital-first brands serves a young, diverse audience with content that reflects their shared values and passions, including category-leading sites focused on tech and science (Gizmodo); pop culture and entertainment (The A.V. Club); sports news (Deadspin); car culture (Jalopnik); modern women’s interests (Jezebel); gaming (Kotaku); lifestyle (Lifehacker); food and drink (The Takeout); African American news and culture (The Root); business (Quartz); humor and satire news (The Onion); and e-commerce (The Inventory).

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Spotlight

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for location-based mobile audiences have expanded far beyond the simple geo-fence campaign, and offer both sophisticated targeting options and insights on reaching the consumer on their mobile device with the right message at the right time.

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